Case Study: L.A. Express Park

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Information about Case Study: L.A. Express Park

Published on March 13, 2014

Author: XeroxTransport



Find out how Los Angeles uses an innovative approach to curb congestion and pollution,
while enabling drivers to save time and park smarter.

Intelligent Parking Management for Downtown Los Angeles City of Los Angeles Department of Transportation LA Express Park™ Case Study

2 LA Express ParkTM Background The Los Angeles Department of Transportation is on a mission to reduce traffic congestion and improve driver satisfaction. The agency made great strides with signal synchronization and online tools designed to get people to their destinations more quickly. Once there, however, motorists could spend 10 minutes or more driving around, looking for places to park. The problem? On-street parking prices did not match demand. Prices were uniform within a given area and were often the same, or cheaper, than garages a few blocks over. There was no incentive to park a little further away. Imagine if the price for a home plate seat at Dodger Stadium was the same as a seat in the nose-bleed section; there’s going to be a significant imbalance of demand…and no one in the stands to watch the game. Could pricing be used as a mechanism to manage parking demand? Transportation leaders wanted to know and proposed LA Express Park™ as a way to find out. This one-year pilot program, funded by a $15 million grant from the U.S. Department of Transportation and $3.5 million in city funds, centered around a 4.5 square miles in bustling downtown Los Angeles. By infusing technology with Innovative, Integrated Approach Curbs Congestion and Pollution by Enabling Drivers to “Save Time, Park Smarter” demand-based pricing, city officials hoped to change driver behavior and balance demand by achieving 10-30% of the parking spaces on each block being available throughout the day. Ensuring availability reduces congestion and pollution, shortens travel times, and encourages the use of alternative forms of transportation. A program of this size and scope involves far more than hardware. Although parking meters, guidance systems, and in-ground sensors are key, the success of this project relied on a highly integrated back-end system with an advanced pricing engine. This system required the means for continually compiling occupancy and payment data, analyzing it, and pushing information out to customers (looking for available spaces) and enforcement officials (looking for unpaid but occupied spaces) in real-time. After extensive due diligence and a competitive procurement, the Los Angeles Department of Transportation chose Xerox as its partner for this innovative project.

LA Express ParkTM 3 Integration, Analytics and Algorithms Support an Innovative Parking Strategy A project like LA Express Park™ has a lot of moving parts. From concept and vendor integration through execution, the Xerox team matched the city’s commitment to making this effort succeed. Researchers from the Xerox Innovation Group (XIG) met with city officials and provided insight on the project approach. More significantly, they performed the analysis and created the algorithms that drove the pricing engine. Our development and integration teams built the interface that funneled data to and from more than a dozen systems to give city officials a cohesive view of occupancy, payment, and violation analytics. A single dashboard reflects occupancy and pricing information in real time, unlike other products. Based on occupancy patterns, the pricing engine recommended time-of-day rate changes to meet the city’s goals of optimizing demand, or ensuring every parking area is well used but still contains available spaces during peak periods. City officials wisely decided to adjust pricing the first Monday of each month, based on this information, and provide notice prior to those changes to ensure changes in behavior. Showing its commitment to open data, the City opted to provide real-time occupancy data to individual drivers through two mobile apps—Parker™ and ParkMe. These apps display occupancy levels and rates on a block-face level. The Los Angeles data can be leveraged by additional external app provider or navigation systems in the future, thereby allowing customers to use the app of their choice. We also assisted with communication, an essential element of the public perception of LA Express ParkTM . Our led efforts to develop the website and overall public information campaign that explained the program and alleviated public fears that this effort was simply a way to increase parking rates (in fact, rates were reduced at the 60% of the spaces). Xerox researchers used field studies and surveys to monitor the understanding and on-street impact of the program. Public website interface – find your space Merge® screenshot: Click on activity tab and see what happened at a particular space over a single day, including payments, occupancy/sensors, maintenance, policy, and issuance.

©2013 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® are trademarks of Xerox Corporation in the United States and/or other countries. Merge® is a trademark of ACS Marketing, L.P. in the United States. LA Express ParkTM is a registered trademark of Los Angeles Department of Transportation. ParkerTM is a registered trademark of Streetline. BR6521 Tangible Results As early as the first six months of the trial, the LA Park Express™ pilot already realized substantial results: • Parking congestion decreased by 10%, with spaces easier to find • Under-utilized parking spaces decreased 5%, as drivers were drawn by lower rates • Pilot-wide parking rates decreased by 11%, but parking revenue increased by 2% • 76% of drivers indicated in a survey that they would park in less expensive areas nearby, demonstrating the power of pricing The net result? Through an innovative new approach to parking management, the LA Department of Transportation, in conjunction with us, helped to reduce congestion and pollution by changing driver behavior through demand-based pricing. “Xerox not only brought the integration expertise we needed to develop a merged, hardware agnostic system, but the company gave us access to the research teams in Grenoble, France and the Palo Alto Research Center (PARC) – that’s something no other company could offer,” Mitchell said. “From identifying an innovative way to look at parking data to developing the algorithms to manage rates, the unique expertise accelerated the success of the LA Express ParkTM program.” The City of Los Angeles Department of Transportation partnered with Xerox for an innovative pilot program designed to ease congestion and reduce pollution through demand- based parking pricing and real-time parking guidance. 300 500 700 900 1100 1300 Before June 2012 After June 2012 10%reduction 2800 3200 3600 4000 4400 5%reduction Congestion Results: Number of Congested Spaces Dan Mitchell, PE Senior Transportation Engineer LADOT

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