Published on December 8, 2007
28 November 2007 New Delhi Nearly Sold = Sold How blogs helped me buy a bicycle and why it matters to marketers like you and I!
Marketing and Communication are not the same anymore… Changed Realities are about options & choices. January 7, 2014 © Scenario 2
Broadcast V/s Narrowcast January 7, 2014 © Scenario 3
Random Clusters V/s Tribes by Choice January 7, 2014 © Scenario 4
Sales Pitch V/s Conversations Krishna like, we need to ensure that NO Gopi feels ignored! January 7, 2014 © Scenario 5
January 7, 2014 © Scenario 6
The age of reference January 7, 2014 © Scenario 7
People have an opinion Word of Mouth Matters January 7, 2014 © Scenario 8
The marketer understands his product best. “Bullets are our babies! Not one should go wasted!!!!” No ad or press release can replace this passion. January 7, 2014 © Scenario 9
I picked up a LA Sovereign bicycle recently! January 7, 2014 © Scenario 10
There were options between Hercules, Firefox… I wasn’t even aware of LA at that time. January 7, 2014 © Scenario 11
The entire purchase experience, not just the product matters to me! January 7, 2014 © Scenario 12
Layers of influence, on purchase decisions Expert Opinion Peer Reviews Company website Advertising Media BLT Others Markerter’s view www.blogworks.in January 7, 2014 (Transparent, conversational) © Scenario ? 13
Search is my new ‘clipping’ January 7, 2014 © Scenario 14
Shree’s blog said “Buy Firefox at your own risk!” January 7, 2014 © Scenario 15
What I witnessed was remarkable! For a change, even the marketer had jumped into the conversations. January 7, 2014 © Scenario 16
Who is scared of negative comments? I made an educated decision to buy FIREFOX despite some of those! January 7, 2014 © Scenario 17
Are you open to feedback? Or on the defensive? January 7, 2014 © Scenario 18
The difference between SOLD and NEARLY SOLD. I ended up picking a LA Sovereign instead. January 7, 2014 © Scenario 19
Customer focus! They got back with dealer numbers in 15 mins. January 7, 2014 © Scenario 20
Perceived value. Will find out if I made the right choice! January 7, 2014 © Scenario 21
The last mile.. My experience with the dealer decided it for me! January 7, 2014 © Scenario 22
Thank you! …and happy riding! January 7, 2014 © Scenario 23
How blogs and communities helped me choose between ... Hercules and Hero bicyles and what this means for marketers! ... matters to me. In this case, ...
How blogs and communities helped me choose between Firefox; LA Sovereign; Hercules and Hero bicyles and what this means for marketers! 24. Oct, 2007 ...
... Using bloggs for FE LearnersTitle of the case study: ... Share Blogs case study. ... Case Study = How Blogs Helped me Buy A Bicycle And What It Means ...
Studypool is your source for easy online academic ... Browse study notes, ... It has made it possible for me to make money even with a busy academic ...
Case Study = How Blogs Helped me Buy A Bicycle And What It Means For Marketers
AWS Case Study: Beatpacking ... AWS Case Study: Geo.me. ... The district is using the savings to buy laptops for students and build out a wireless network ...
How to Research a Profitable Niche Market: Law of Attraction Case Study. ... This means, it will be ...
Google has really impressed me with the ... which means that the value ... "Ninety percent of our customers start their journey online but buy in ...
Turner Gas Company’s historical ... Turner Gas Company is one of the largest independent transporters and fastest growing marketers focused on ...