Case Study: Hacking the Media Ecosystem

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Information about Case Study: Hacking the Media Ecosystem
Marketing

Published on February 24, 2014

Author: digiday

Source: slideshare.net

Description

In this session, learn how Intuit and RPA found white space in one of the most crowded media environments: the Super Bowl. Learn how Intuit unlocked the value of a discrete media investment to multiply its value many times over through earned media and by activating its huge SMB customer base. Mike Margolin, RPA's cross-channel media strategy lead, will share key insights.

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