Case Study at Agenda Málaga: Museums and the Web 2.0: The museothyssen.org new strategy

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Information about Case Study at Agenda Málaga: Museums and the Web 2.0: The...
Technology

Published on June 27, 2009

Author: guillermomiranda

Source: slideshare.net

Description

The Museo Thyssen-Bornemisza, concerned about what cultural institutions were doing online and how they were interacting with social networks, began working with other institutions and universities on internet research projects. Javier Espadas presented a research conducted in May 09 about websites and their visibility, focusing on 100 of the best museums worldwide and their presence on the web. The new strategy of the website museothyssen.org recently re-launched with a focus on social networking, visibility and accessibility and this was presented by Guillermo Miranda.

Hegemony

Strategy

Todisseminatecontents >qualitycontents >can beembedded >toolsforsharing, voting, bookmarks, contentssyndication >layoutaccordingtostandards >web designgaranteessiteusability









Communicating (Blogs & Microblogging) Blog Channel Lifestreaming > microblogging Communicating >blogs >micro-blogging





Off-siteoptimisation >post contentsonsitesotherthanown >Promote in-houseprojectson web 2.0 Off-siteoptimisation >contentsonsitesotherthanourown >promote in-houseprojectson Web 2.0

















Publish and share >visibility of museumimagesonFlickr >sitesforpublishingpresentations





Social networks >facebookchannel >professionalnetworks





www.museothyssen.orgGuillermo MirandaWeb y Nuevos Medios/Web & New Mediagmiranda@museothyssen.org

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