Case Study: Amsterdam Light Festival - English

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Information about Case Study: Amsterdam Light Festival - English
Marketing

Published on March 21, 2014

Author: Redhotminute

Source: slideshare.net

Description

The Amsterdam Light Festival asked us to develop a website in three months, which would attract, surprise, inspire and inform it’s visitors. In this case we explain what we did to achieve just that.

HOW TO SHOW LIGHT ONLINE?

Challenge ! The Amsterdam Light Festival asked us to develop a website in three months, which would attract, surprise, inspire and inform it’s visitors. In this case we explain what we did to achieve just that.

Solution
 
 Branding The style elements of the Amsterdam Light Festival brand identity have been smartly incorporated in the website.
 
 Big gestures
 Large visuals and the 'parallax effect' tell the story of the festival better than a thousand words can.

Solution
 
 Inline editing Visuals and text must be complementary. The ALF web-editors can edit their content directly in the webpage, see the end-result as they work to come up with even better content. This is a much anticipated functionality of the Sitecore CMS.
 
 Gallery
 Light art must be seen. It is for that reason that we created an elegant gallery which offers loads of pictures and video’s to give one the utter Amsterdam Light Festival-feel.

content
 
 inline editing Content voor een website maken is creatief werk. Beeld en tekst moeten elkaar versterken voor het beste resultaat. De webredacteuren van Amsterdam Light Festival kunnen hun content direct in de webpagina’s invoeren. Ze zien gelijk het eindresultaat en dat zorgt voor betere content.
 
 gallery
 Lichtkunst moet je zien. Daarom hebben we een elegante gallery gemaakt die via foto's en video het festival in beeld brengt.
 Solution
 Block-diagram 2.0 ! A large number of art works, walking and boat routes, participating musea and companies and that all for a duration of over 6 weeks. To give the visitor insight in such an amount of information, we developed an innovative block-diagram. Through a multitude of entries the visitor can find just the information he’s looking for.

Solution
 There is only one way to really experience the Amsterdam Light Festival and that is by visiting it. To make the routes, location and art- information available to the visitor, we build a web app. Integrated with the information from the CMS, maintaining the information for this solution is a walk in the park.

Impact ! 300% More websitevisitors, of which 55% international 3.000.000 Page views 20.000 Unique mobile users

! ! ! ! ! Redhotminute digital agency ! www.redhotminute.com twitter.com/redhotminute www.facebook.com/redhotminutedigital

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