Case Study: Amsterdam Light Festival - English

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Information about Case Study: Amsterdam Light Festival - English

Published on March 21, 2014

Author: Redhotminute



The Amsterdam Light Festival asked us to develop a website in three months, which would attract, surprise, inspire and inform it’s visitors. In this case we explain what we did to achieve just that.


Challenge ! The Amsterdam Light Festival asked us to develop a website in three months, which would attract, surprise, inspire and inform it’s visitors. In this case we explain what we did to achieve just that.

 Branding The style elements of the Amsterdam Light Festival brand identity have been smartly incorporated in the website.
 Big gestures
 Large visuals and the 'parallax effect' tell the story of the festival better than a thousand words can.

 Inline editing Visuals and text must be complementary. The ALF web-editors can edit their content directly in the webpage, see the end-result as they work to come up with even better content. This is a much anticipated functionality of the Sitecore CMS.
 Light art must be seen. It is for that reason that we created an elegant gallery which offers loads of pictures and video’s to give one the utter Amsterdam Light Festival-feel.

 inline editing Content voor een website maken is creatief werk. Beeld en tekst moeten elkaar versterken voor het beste resultaat. De webredacteuren van Amsterdam Light Festival kunnen hun content direct in de webpagina’s invoeren. Ze zien gelijk het eindresultaat en dat zorgt voor betere content.
 Lichtkunst moet je zien. Daarom hebben we een elegante gallery gemaakt die via foto's en video het festival in beeld brengt.
 Block-diagram 2.0 ! A large number of art works, walking and boat routes, participating musea and companies and that all for a duration of over 6 weeks. To give the visitor insight in such an amount of information, we developed an innovative block-diagram. Through a multitude of entries the visitor can find just the information he’s looking for.

 There is only one way to really experience the Amsterdam Light Festival and that is by visiting it. To make the routes, location and art- information available to the visitor, we build a web app. Integrated with the information from the CMS, maintaining the information for this solution is a walk in the park.

Impact ! 300% More websitevisitors, of which 55% international 3.000.000 Page views 20.000 Unique mobile users

! ! ! ! ! Redhotminute digital agency !

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