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Case Study: Aapla Ghar

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Information about Case Study: Aapla Ghar
Real Estate

Published on February 28, 2014

Author: seagulladvertising

Source: slideshare.net

Description

Seagull Advertising created an unique and effective advertising campaign for a real estate client called 'Aapla Ghar' by Maple. They recently celebrated their 1st project anniversary and this campaign achieved has achieved its objective smoothly.
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On the occasion of the 1st Anniversary of Aapla Ghar, the client wanted ‘Aapla Ghar’ to be seen as a successful brand that has improved the lives of its customers.

• Create awareness about the 1st Anniversary Celebrations of Aapla Ghar • Design a value proposition that is both attractive to customers and financially viable for the brand • Generate interest in the offer amongst the identified target audience and get them to enquire about the offering

Spark interest among the target audience and secure 400 bookings during the 1st Anniversary period.

An Integrated Marketing Plan • • • • Traditional Print Media Outdoor On ground activities Online Media

2000 walk-ins to the sales office More than 1000 online enquiries More than 350 bookings… …in just 2 weeks More than

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