Published on February 28, 2014
On the occasion of the 1st Anniversary of Aapla Ghar, the client wanted ‘Aapla Ghar’ to be seen as a successful brand that has improved the lives of its customers.
• Create awareness about the 1st Anniversary Celebrations of Aapla Ghar • Design a value proposition that is both attractive to customers and financially viable for the brand • Generate interest in the offer amongst the identified target audience and get them to enquire about the offering
Spark interest among the target audience and secure 400 bookings during the 1st Anniversary period.
An Integrated Marketing Plan • • • • Traditional Print Media Outdoor On ground activities Online Media
2000 walk-ins to the sales office More than 1000 online enquiries More than 350 bookings… …in just 2 weeks More than
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