Case Study: A Discount Approach to Comparing Multiple Design Alternatives

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Information about Case Study: A Discount Approach to Comparing Multiple Design Alternatives

Published on July 2, 2008

Author: jmspool

Source: slideshare.net

Description

From the IXDA Boston night of Short Talks (http://tinyurl.com/4uoqhn)

I had 10 minutes to give this 32-transition presentation:

What\'s the Best Way to Compare Multiple Design Alternatives?

Good design practice suggests you create multiple sketches, which eventually evolve into full-out design alternatives. However, once you have those alternatives, what\'s the best way to decide which one wins?

I will review one approach and talk about the pitfalls and advantages to evaluating multiple designs at once.

(What's even more amazing is that I was really busy that week and didn't start working on the presentation until I'd sat down in the audience to hear the other speakers. The entire presentation came together in under 90 minutes.)

Case Study: A Discount Approach to Comparing Multiple Design Alternatives User Jared M. Spool Interface Founding Principal Engineering ©2008, User Interface Engineering. All rights reserved

The Problem

The Problem Home page redesign for a big site 4 million visitors a month

The Problem Home page redesign for a big site 4 million visitors a month Never done a usability test before

The Problem Home page redesign for a big site 4 million visitors a month Never done a usability test before Only allotted 2 days of testing

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