Case story: Perfion PIM supports Epoka's eCommerce and Omni-Channel strategy in every imaginable way

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Information about Case story: Perfion PIM supports Epoka's eCommerce and Omni-Channel...

Published on September 28, 2015

Author: Perfion

Source: slideshare.net

1. CHALLENGE Before the implementation of Perfion, the way Epoka (B2B distributor of End-of-life IT hardware) handled product data was “much like a spaghetti”; some departments were using PowerPoints, others Excel sheets and Word documents. When Chief Marketing Officer Chris Zimmerman was hired to develop the eCommerce website, he quickly saw that vital product information of the company’s 25,000 SKUs was missing in order to have online suc- cess. Epoka’s challenges were to find a way to standardize and enhance product data and to filter all the various products’ different numbers of attributes with the purpose of deliver- ing a uniform customer experience on the online platform. SOLUTION & BENEFITS Epoka has chosen the Perfion Product Information Management system for various reasons. Among these, its: • easy integration with Dynamics AX and other third part solutions, e.g. GfK Etilize and the Magento eCommerce platform • flexibility and simplicity of modelling product data in countless different ways • ability to manage all languages • outstanding price/performance ratio Furthermore, Epoka wanted to own their PIM solution – this was also possible with Perfion. CASE STORY PERFION SUPPORTS OUR OMNI-CHANNEL STRATEGY IN EVERY IMAGINABLE WAY “Perfion PIM supports our eCommerce and Omni-Chan- nel Strategy in every imagi- nable way. One of the best things is the quality of its API, ensuring a smooth, 100% integration with Magento, Dynamics AX and GfK Etilize. Later on we will have Per- fion integrated with Targit, Amazon, eBay, our newsletter and a web/mobile application as well. Only our fantasy sets the limit of what we can do with Perfion.” Chris Zimmerman Chief Marketing Officer Epoka A/S Perfion · Niels Jernes Vej 8 · DK-9220 Aalborg · T +45 70 26 26 80 · info@perfion.com · www.perfion.com Perfect Product Information Management At Epoka, Perfion integrates completely with the Magento eCommerce platform and ensures high qua- lity product data in the webshop.

2. Perfion works perfectly together with GfK Etilize — Epoka’s product specification supplying database, covering 20-30% of their products. The specifications are integrated into Perfion and from here, Epoka can further enrich product data. Customers on Epoka’s eCommerce website have acces to all the information at once, no matter if it originates from GfK Etilize or from Perfion. Flexible filtering functionality Epoka sells a very diverse range of products with between 6 and 25 attributes. With Perfion as their flexible tool, Epoka is able to filter all this information – no matter if the product is big or small – and ensure online customers a great experience. Chris Zimmerman explains: “It’s a very intuitive process. You can quickly describe products the way they should be described. In a lot of ways, Perfion has exceeded my expectations. This PIM system is incred- ibly flexible.” Perfion trains new employees A side benefit of Perfion is that it helps training new employees. With all information gath- ered in the PIM system, newcomers can quickly learn about the products. With Perfion, more people have access to product data and everyone in the organization can use the data to benefit in their job. Fast and easy implementation Chris Zimmerman describes the Perfion implementation process as follows: “An extremely competent Perfion partner was in charge of the implementation phase that went even better than our expectations. This is the main reason why we have been able to launch in the time that we have. Everything just went smoothly.” At Epoka, Perfion will be the backbone of the digitalization and the engine allowing their business to thrive. ABOUT EPOKA Epoka is an alternative supplier to the traditional IT hardware distribution channel with a special focus on refurbished products. They distribute End-of-life (EOL) data center and networking hardware, offering availability of both products and knowledge after the prod- ucts are no longer available through the traditional distribution channels. From the head office in Denmark, more than 90 countries are serviced every year. www.epoka.com Perfion · Niels Jernes Vej 8 · DK-9220 Aalborg · T +45 70 26 26 80 · info@perfion.com · www.perfion.com ABOUT PERFION Perfion is a 100% standard Product Information Management (PIM) solution for companies with a complex product structure or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product informa- tion which gives you control of all product data wherever they are applied. Perfion has a documented return on investment of less than a year. Perfect Product Information Management

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