Case Discussion: British Airways

33 %
67 %
Information about Case Discussion: British Airways
Business & Mgmt

Published on February 25, 2014

Author: lennyrosadiawan



Case Presentation by Albert Endi, Audria Praweswari, Mitsalina Shafwa, Laudita Larissa, Yosua Danny, Karina Aldilla
From book: Managing Organizational Change
by Palmer, Dunford, Akin

British Airways case DG 6 Albert Endi, Audria Praweswari, Mitsalina Shafwa, Laudita Larissa, Yosua Danny, Karina Aldilla

Organization Development • The top management of British Airways is committed to the process of change by doing the changing in absent system using swipe-card system. • In order to improve the effectiveness of the organization, British Airways establish the swipe-card system.

Sense-Making • To acknowledge the advantage and disadvantages, British Airways establish the pilot test in 6 months • Lack of delivering the change in sense-making even if British Airways has a good idea or concept, so there is a misunderstanding in employees perception

Change Management The change on the technology Manual Swipe card

Contingency • Development Transition where the leader acts as a coach shared commitment from organizational members. • But the British Airways' stakeholders fail to build the transparency of relationship and it’s affecting workers’ condition in which the respect is declined.

Processual Processual approach has 5 stages:  Problem-sensing  Development of concern  Understanding of the importance of the problem  Planning and acting stage  Stabilizing change

Question 1 The Key Issues: the failure of implementation of swipe card

Question 2 To avoid the same situation: • Spread the rumors and ask for feedback first • Make the front-liners realize that they are participating in the changing process. • In a complex company, like British Airways, they should have an understandable steps in their management Recommendations: • Communicate the change to all stakeholders to get transparency and understanding among them • Choose the low season, to avoid the negative public perception • Make a steps to change, do not change suddenly

Question 3 The best way to solve this swipe-card issue is to change the perspective towards it within the management so that both of top management and the labors understand its benefit

Question 4 The conclusion from this situation is the British Airways should have a better communication

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

CP: British Airways - Xavier Institute of Management ...

Scenario planning at British Airways: A case study. ... by encouraging questions and discussion and by providing the numerical data such as passenger demand.
Read more

L-Soft Case Studies: British Airways

Case Studies: British Airways. British Airways is currently the world's largest international airline, transporting more passengers around the world than ...
Read more

British Airways Case study discussion - College Essays ...

Read this college essay and over 1,500,000 others like it now. Don't miss your chance to earn better grades and be a better writer!
Read more

Download British Airways email marketing case study

Case study Digital Relationship Marketing ... British Airways: Building brand, building loyalty British Airways. ... •Creating discussion
Read more

Talk:British Airways - Wikipedia, the free encyclopedia

Talk:British Airways This is the talk ... So it shouldn't be listed in any case. --JetBlast ... it's discussion time.
Read more


A CASE STUDY OF BRITISH AIRWAYS ... “In reviewing the case study on British Airways it ... providing a substantive response that enhances the discussion.
Read more

British Airways Community Learning Centre - BA

1.8. British Airways Community Learning Centre Secondary Resource Pack 9. BoARdinG CARd Aim: To give pupils an awareness of job roles within British Airways
Read more

British Airways – Towards Sustainability

British Airways’ turnover in 1999-00 was 8,940 million pounds. Over 60,000 employees worked to carry 37 million passengers to 233 destinations in 96
Read more