Published on February 25, 2014
British Airways case DG 6 Albert Endi, Audria Praweswari, Mitsalina Shafwa, Laudita Larissa, Yosua Danny, Karina Aldilla
Organization Development • The top management of British Airways is committed to the process of change by doing the changing in absent system using swipe-card system. • In order to improve the effectiveness of the organization, British Airways establish the swipe-card system.
Sense-Making • To acknowledge the advantage and disadvantages, British Airways establish the pilot test in 6 months • Lack of delivering the change in sense-making even if British Airways has a good idea or concept, so there is a misunderstanding in employees perception
Change Management The change on the technology Manual Swipe card
Contingency • Development Transition where the leader acts as a coach shared commitment from organizational members. • But the British Airways' stakeholders fail to build the transparency of relationship and it’s affecting workers’ condition in which the respect is declined.
Processual Processual approach has 5 stages: Problem-sensing Development of concern Understanding of the importance of the problem Planning and acting stage Stabilizing change
Question 1 The Key Issues: the failure of implementation of swipe card
Question 2 To avoid the same situation: • Spread the rumors and ask for feedback first • Make the front-liners realize that they are participating in the changing process. • In a complex company, like British Airways, they should have an understandable steps in their management Recommendations: • Communicate the change to all stakeholders to get transparency and understanding among them • Choose the low season, to avoid the negative public perception • Make a steps to change, do not change suddenly
Question 3 The best way to solve this swipe-card issue is to change the perspective towards it within the management so that both of top management and the labors understand its benefit
Question 4 The conclusion from this situation is the British Airways should have a better communication
Scenario planning at British Airways: A case study. ... by encouraging questions and discussion and by providing the numerical data such as passenger demand.
Case Studies: British Airways. British Airways is currently the world's largest international airline, transporting more passengers around the world than ...
Read this college essay and over 1,500,000 others like it now. Don't miss your chance to earn better grades and be a better writer!
Case study Digital Relationship Marketing ... British Airways: Building brand, building loyalty British Airways. ... •Creating discussion
Talk:British Airways This is the talk ... So it shouldn't be listed in any case. --JetBlast ... it's discussion time.
A CASE STUDY OF BRITISH AIRWAYS ... “In reviewing the case study on British Airways it ... providing a substantive response that enhances the discussion.
1.8. British Airways Community Learning Centre Secondary Resource Pack 9. BoARdinG CARd Aim: To give pupils an awareness of job roles within British Airways
British Airways’ turnover in 1999-00 was 8,940 million pounds. Over 60,000 employees worked to carry 37 million passengers to 233 destinations in 96