Case Discussion: British Airways

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Information about Case Discussion: British Airways
Business & Mgmt

Published on February 25, 2014

Author: lennyrosadiawan



Case Presentation by Albert Endi, Audria Praweswari, Mitsalina Shafwa, Laudita Larissa, Yosua Danny, Karina Aldilla
From book: Managing Organizational Change
by Palmer, Dunford, Akin

British Airways case DG 6 Albert Endi, Audria Praweswari, Mitsalina Shafwa, Laudita Larissa, Yosua Danny, Karina Aldilla

Organization Development • The top management of British Airways is committed to the process of change by doing the changing in absent system using swipe-card system. • In order to improve the effectiveness of the organization, British Airways establish the swipe-card system.

Sense-Making • To acknowledge the advantage and disadvantages, British Airways establish the pilot test in 6 months • Lack of delivering the change in sense-making even if British Airways has a good idea or concept, so there is a misunderstanding in employees perception

Change Management The change on the technology Manual Swipe card

Contingency • Development Transition where the leader acts as a coach shared commitment from organizational members. • But the British Airways' stakeholders fail to build the transparency of relationship and it’s affecting workers’ condition in which the respect is declined.

Processual Processual approach has 5 stages:  Problem-sensing  Development of concern  Understanding of the importance of the problem  Planning and acting stage  Stabilizing change

Question 1 The Key Issues: the failure of implementation of swipe card

Question 2 To avoid the same situation: • Spread the rumors and ask for feedback first • Make the front-liners realize that they are participating in the changing process. • In a complex company, like British Airways, they should have an understandable steps in their management Recommendations: • Communicate the change to all stakeholders to get transparency and understanding among them • Choose the low season, to avoid the negative public perception • Make a steps to change, do not change suddenly

Question 3 The best way to solve this swipe-card issue is to change the perspective towards it within the management so that both of top management and the labors understand its benefit

Question 4 The conclusion from this situation is the British Airways should have a better communication

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