Carlson 2.0 Web Version

58 %
42 %
Information about Carlson 2.0 Web Version

Published on August 19, 2008

Author: phryl

Source: slideshare.net

Description

Presentation made at Carlson leadership conference in 2007 introducing several concepts around interactive and how they apply to our business. Lots of videos!

2:45

 

 

information r/evolution http://www.youtube.com/watch?v=-4CV05HyAbM 5:28

 

 

Web 1.0 vs. Web 2.0 DoubleClick  Google AdSense Ofoto  Flickr Akamai  BitTorrent Napster  Free internet radio (last.fm) Britannica Online  Wikipedia Personal websites  Blogging Domain name speculation  Search engine optimization Page views  Cost per acquisition Publishing  Participation Directories (taxonomy)  Tagging / social bookmarking (delicious) Stickiness  Syndication Forums  Social networking sites

DoubleClick  Google AdSense

Ofoto  Flickr

Akamai  BitTorrent

Napster  Free internet radio (last.fm)

Britannica Online  Wikipedia

Personal websites  Blogging

Domain name speculation  Search engine optimization

Page views  Cost per acquisition

Publishing  Participation

Directories (taxonomy)  Tagging / social bookmarking (delicious)

Stickiness  Syndication

Forums  Social networking sites

 

How web 2.0 are you?

How web 2.0

are you?

 

 

What is Carlson 2.0? It’s about evolving what we are already known for (i.e. CRM, Loyalty, Rewards, Events) in order to… Reach, engage, influence and measure today’s consumer, employee, or channel partner It’s about leveraging innovations in thinking, process and technology to get there

It’s about evolving what we are already known for (i.e. CRM, Loyalty, Rewards, Events) in order to…

Reach, engage, influence and measure today’s consumer, employee, or channel partner

It’s about leveraging innovations in thinking, process and technology to get there

The break-up http://www.youtube.com/watch?v=D3qltEtl7H8&e

How is Carlson Marketing leveraging the “new way” into their existing products and services?

Mobile e-Catalogue “ dotmobi” version of Carlson Marketing’s e-catalogue is coming soon Enable redemptions on the go Account balances Text message alerts based on points or merchandise or sales Other features: Tickets to mobile / Coupons / Wish list NEW Mobile content category: redeem for ringtones & wallpaper + other mobile content

“ dotmobi” version of Carlson Marketing’s e-catalogue is coming soon

Enable redemptions on the go

Account balances

Text message alerts based on points or merchandise or sales

Other features: Tickets to mobile / Coupons / Wish list

NEW Mobile content category: redeem for ringtones & wallpaper + other mobile content

 

Meetings 2.0 is about leveraging mobile and web 2.0 to create a two-way, interactive experience before , during , and after your meeting, event or experience

Meetings 2.0 Create a social network that will facilitate relevant and valuable interactions that will extend beyond physical meeting days

Create a social network that will facilitate relevant and valuable interactions that will extend beyond physical meeting days

What social networks to you participate in?

What is social networking?

 

Carlson 2.0 – Best profile picture

Carlson 2.0 - Best Profile

Now what do we do with it??? (can we resell it as a special item through our rewards catalogue?)

How often do you text?

Canadian Mobile Landscape Carriers now offer 98% coverage More than 19 million Canadians are mobile phone customers. 4.3 Billion text messages were sent in 2006 – nearly three times more than 2005! 10 billion messages projected in 2007 Adoption is as high as 80% in urban markets Email is for old people!

Carriers now offer 98% coverage

More than 19 million Canadians are mobile phone customers.

4.3 Billion text messages were sent in 2006 – nearly three times more than 2005!

10 billion messages projected in 2007

Adoption is as high as 80% in urban markets

Email is for old people!

1 billion have access to the Internet via their computer 1.4 billion televisions world wide ------------------------------------------ ~3 Billion Mobile Phone Users World Wide!

1 billion have access to the Internet via their computer

1.4 billion televisions world wide

------------------------------------------

~3 Billion Mobile Phone Users World Wide!

As important as the web is today, mobile will be more important TOMOROW

Accessorize http://www.youtube.com/watch?v=T2la_aGzpw8 58 seconds

Mobility is part of who we are now…

… and we can’t live any other way?

 

The future of marketing A gradual decline of power among mass media – caused by both fragmentation and by greater audience control (the PVR effect) An explosion in one‐to‐one, addressable, real‐time and permission based media – along with a sensational fall in cost A great increase in the power of c2c communication

A gradual decline of power among mass media – caused by both fragmentation and by greater audience control (the PVR effect)

An explosion in one‐to‐one, addressable, real‐time and permission based media – along with a sensational fall in cost

A great increase in the power of c2c communication

The future of Marketing – 1,000 foot view Location based services (LBS) that leverage GPS location to deliver relevant messaging Portability of profiles / online identities Migration / integration of the Mobile channel into the marketing mix both as an extension of social media and as a separate enabling device

Location based services (LBS) that leverage GPS location to deliver relevant messaging

Portability of profiles / online identities

Migration / integration of the Mobile channel into the marketing mix both as an extension of social media and as a separate enabling device

Audience Polling time….

When did the term “web 2.0” first get coined? 1997 2004 2006 Text a, b, or c to “22422”

1997

2004

2006

The future… http://www.youtube.com/watch?v=xj8ZadKgdC0 5:14

Add a comment

Related presentations

Related pages

Carlson Software

xyHt highlights Carlson Software user AeroView ... Members of Carlson tech support At Carlson Software, our customers have the ability to pick up the ...
Read more

SurvCE Version 2 Update 5-30-08

SurvCE Version 2.0 Update 6/01/2008 1. ... 6. 7. If you would like see SurvCE version 2.0 go to the Carlson Software web page at www.carlsonsw.com .
Read more

Neuroscience Animations Version 2.0 CD-Rom: Neil Carlson ...

Neuroscience Animations Version 2.0 CD-Rom: Neil Carlson: Amazon.de: Software. Amazon.de Prime testen Software. Los. Alle Kategorien. Hallo! Anmelden Mein ...
Read more

LandXML Home

... ability to add textures to any LandXML file and upgrade it a LandXML-2.0 version ... Nelson of Carlson Software for updating the web site UI ...
Read more

Requirements for WCAG 2.0 Extensions - World Wide Web ...

Latest published version: ... Satisfy pre-existing requirements for WCAG 2.0, Ensure that web pages which conform to WCAG 2.0 plus ... Laura Carlson. ...
Read more

Carlson Software - Carlson Demo Request

Demo Carlson Software With a free, ... Carlson Training; Knowledge Base; Software Downloads; Community. Discussion Forum; News; User Conference; Academics ...
Read more

Download Fiddler Web Debugging Tool for Free by Telerik

Download Fiddler Keep me informed ... Coming in the Next Version Download beta. Built for .NET2, EXE, ... Capturing web traffic logs. FiddlerCap with Firefox.
Read more

civil4d.com » Carlson SurvCE 2.0 Released

Carlson SurvCE 2.0 Released. ... If you’d like information on upgrading your SurvCE to the newest version, ... Backup your data files on a secure web server.
Read more