Career Gut Check: SEO/SEM Employment Landscape

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Information about Career Gut Check: SEO/SEM Employment Landscape
Career

Published on April 7, 2009

Author: amitbakshi

Source: slideshare.net

Description

oDesk CEO Gary Swart provides an overview of the SEO/SEM Employment landscape.

 

oDesk is the marketplace for online workteams with the best business model for both buyers and providers For buyers: Guaranteed work Every hour billed is an hour worked For providers: Guaranteed payment Every hour worked is an hour paid Background 24 Employees, 43 remote oDesk consultants HQ in Menlo Park, CA Funded by Benchmark, Sigma, Globespan, & DAG raised $29MM to date ($16MM in the bank) Started in 2004 Where are we today? Over 208,000 tested and rated knowledge workers representing hundreds of technical disciplines & skills Both individual freelancers and development companies from 150+ countries Buyers post both Fixed Price Jobs and Time-Based assignments Buyers pay by the successful job or for verified hours worked Avg. time to hire is <4 days; Avg. # candidates per job is >18 Over $62MM in gross services delivered WHAT IS oDESK

oDesk is the marketplace for online workteams with the best business model for both buyers and providers

For buyers: Guaranteed work

Every hour billed is an hour worked

For providers: Guaranteed payment

Every hour worked is an hour paid

Background

24 Employees, 43 remote oDesk consultants

HQ in Menlo Park, CA

Funded by Benchmark, Sigma, Globespan, & DAG raised $29MM to date ($16MM in the bank)

Started in 2004

Where are we today?

Over 208,000 tested and rated knowledge workers representing hundreds of technical disciplines & skills

Both individual freelancers and development companies from 150+ countries

Buyers post both Fixed Price Jobs and Time-Based assignments

Buyers pay by the successful job or for verified hours worked

Avg. time to hire is <4 days; Avg. # candidates per job is >18

WHAT IS oDESK Average Job Size of $4,227 Work categories include software development , web development , graphic design , data entry and writing Summary statistics available in our oConomy Hire, Manage, and Pay contractors as if they were in your own office Do more with less Access a global client base and talent pool Be Agile

Average Job Size of $4,227

Work categories include software development , web development , graphic design , data entry and writing

Summary statistics available in our oConomy

Hire, Manage, and Pay contractors as if they were in your own office

Do more with less

Access a global client base and talent pool

Be Agile

Summary of US Freelance Economy The Bad News The Good News Conclusions SEO/SEM on oDesk Summary Stats Sample SEO jobs Sample SEO providers Grow your business Tips for marketing yourself better Tips for raising your prices Tips for expanding your work Appendix Anatomy of a good resume (on oDesk) Anatomy of a good coverletter (on oDesk) AGENDA

Summary of US Freelance Economy

The Bad News

The Good News

Conclusions

SEO/SEM on oDesk

Summary Stats

Sample SEO jobs

Sample SEO providers

Grow your business

Tips for marketing yourself better

Tips for raising your prices

Tips for expanding your work

Appendix

Anatomy of a good resume (on oDesk)

Anatomy of a good coverletter (on oDesk)

SUMMARY OF US FREELANCE ECONOMY US providers are more expensive than their global counterparts The difficult economy has increased competition for jobs 12 months ago, 11% of providers found jobs within 90 days. Today, number is 3% The Bad News

US providers are more expensive than their global counterparts

The difficult economy has increased competition for jobs

12 months ago, 11% of providers found jobs within 90 days. Today, number is 3%

SUMMARY OF US FREELANCE ECONOMY US providers have higher feedback than their global counterparts Rates are holding steady Rates for skilled categories like SEO are actually increasing The Good News

US providers have higher feedback than their global counterparts

Rates are holding steady

Rates for skilled categories like SEO are actually increasing

SUMMARY OF US FREELANCE ECONOMY Skilled US professionals can still find work. In fact, work done in the US grew at a rate of 367%, 50% faster than oDesk’s overall rate of growth. Homeshoring as a trend continues to grow But, skilled professionals need to market themselves well in today’s competitive environment Conclusions

Skilled US professionals can still find work. In fact, work done in the US grew at a rate of 367%, 50% faster than oDesk’s overall rate of growth.

Homeshoring as a trend continues to grow

But, skilled professionals need to market themselves well in today’s competitive environment

SEO/SEM ON oDESK SEO: Jobs posted on oDesk: 7,019 Professionals on oDesk: 20,708 Currently open SEO jobs: 491 New SEO jobs per month: 802 SEM : Jobs posted on oDesk: 3,272 Professionals on oDesk: 18,467 Currently open SEM jobs: 268 New SEM jobs per month: 426 Summary Statistics Both SEO & SEM are rapidly growing job categories on oDesk

SEO:

Jobs posted on oDesk: 7,019

Professionals on oDesk: 20,708

Currently open SEO jobs: 491

New SEO jobs per month: 802

SEM :

Jobs posted on oDesk: 3,272

Professionals on oDesk: 18,467

Currently open SEM jobs: 268

New SEM jobs per month: 426

Summary Statistics

Both SEO & SEM are rapidly growing job categories on oDesk

SEO/SEM on oDesk Substantial SEO/SEM work is being done on oDesk Sample SEO/SEM jobs

SEO/SEM ON oDESK Sample SEO/SEM providers A wide range of rates and skill levels are available on oDesk

GROW YOUR BUSINESS Tips for marketing yourself better Save your powder . Apply for fewer jobs, but the ones that require the skill sets you absolutely master The hook . The better you understand your client’s ‘pain’ and implications of those problems, the more effectively you can respond to their needs. Many job posts give specific details. So do some research, and respond appropriately Sell benefits, not features . Don’t spend more than a couple of lines writing about your skills, knowledge, or experience. That’s what your profile is for. Focus on the buyer’s needs and what you can do for them. Show instead of tell . Demonstrate efficacy on past projects. Point to previous clients & their search rankings for certain keywords. If you don’t have a good client list, start a blog and apply your SEO skills to your blog to demonstrate your skills.

Tips for marketing yourself better

Save your powder . Apply for fewer jobs, but the ones that require the skill sets you absolutely master

The hook . The better you understand your client’s ‘pain’ and implications of those problems, the more effectively you can respond to their needs. Many job posts give specific details. So do some research, and respond appropriately

Sell benefits, not features . Don’t spend more than a couple of lines writing about your skills, knowledge, or experience. That’s what your profile is for. Focus on the buyer’s needs and what you can do for them.

Show instead of tell . Demonstrate efficacy on past projects. Point to previous clients & their search rankings for certain keywords. If you don’t have a good client list, start a blog and apply your SEO skills to your blog to demonstrate your skills.

GROW YOUR BUSINESS Tips for raising your prices Have referrals . Providers with strong feedback from past clients get more jobs at better rates Sharpen the saw . Continue to keep your skills fresh; your expertise will allow you to charge a premium Don’t sell price ; sell value . Rates holding steady or increasing However, raising prices in today’s environment is difficult nonetheless

Tips for raising your prices

Have referrals . Providers with strong feedback from past clients get more jobs at better rates

Sharpen the saw . Continue to keep your skills fresh; your expertise will allow you to charge a premium

Don’t sell price ; sell value .

Rates holding steady or increasing

However, raising prices in today’s environment is difficult nonetheless

GROW YOUR BUSINESS Tips for expanding your work Grow business among existing clients . Once you understand your clients’ needs, sell more based on what you know Augment your team. Don’t have the skill-set or manpower in-house to sell additional work? Add to your team with a flexible bench of contractors Access a global talent pool. Don’t limit yourself to a single geographic area. Leverage global wages

Tips for expanding your work

Grow business among existing clients . Once you understand your clients’ needs, sell more based on what you know

Augment your team. Don’t have the skill-set or manpower in-house to sell additional work? Add to your team with a flexible bench of contractors

Access a global talent pool. Don’t limit yourself to a single geographic area. Leverage global wages

Questions? [email_address] (Visit our exhibitor booth for a $50 certificate to get started on oDesk)

Questions?

[email_address]

(Visit our exhibitor booth for a $50 certificate to get started on oDesk)

Appendix

GROW YOUR BUSINESS Anatomy of a good resume (on oDesk) History of work showing types of work proficiency Good overview description Certifications showing skill proficiency Substantial # of hours & high feedback scores

GROW YOUR BUSINESS Greetings Thank you for your invitation to interview. I have 2+ years experience in SEO, Internet Marketing, Content Writing and related areas. I'm interested to work on your project. I believe we can negotiate mutually beneficial terms and price for the project as well as build good relationships. Here is what I’ve been able to achieve with my recent clients in Organic SEO: With your project as a first stage i will need to do researches on best keywords for your website and competition of your market niche. I am happy to provide prior client referrals if you are interested. If you wish us to proceed further, you can choose my candidacy at oDesk by clicking selecting me and clicking on the hire button. I will be glad to work for you and undertake your SEO work. We could talk more about everything through Skype (my ID# XXX). Waiting for your reply Regards, XXXX http://www.1WVUShop.com (WVU apparel shop) TOP 10 positions reached in Yahoo and Google Google : wvu apparel – 6th place wvu shirts – 4th place wvu shop – 3rd place wvu apparel – 6th place Yahoo : wvu apparel – 1st place wvu merchandise – 2nd place wvu shirts – 1st place wvu shop – 2nd place http://gpsplanet.com/ (GPS rental services) TOP 10 positions reached in Google and Google GPS Rental Services – 2nd place Rent GPS for trip – 4th place GPS navigation system rental – 4th place Yahoo GPS Rental Services – 1st place GPS Rental – 3rd place Rent gps – 2nd place Rent gps for trip – 1st place Demonstration of efficacy on past projects Offer to provide client referrals Short & sweet introduction Anatomy of a Good Cover Letter (on oDesk)

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