Published on June 25, 2013
Copyright, Capgemini © 2013. All rights reserved.THE ROLE OF ENTERPRISE GAMIFICATION IN BUILDING THE DIGITAL ADVANTAGE BEN GILCHRIEST (DIGITAL TRANSFORMATION LEAD, CAPGEMINI AUSTRALIA) @BenGilchriestben.firstname.lastname@example.org
Copyright, Capgemini © 2013. All rights reserved.Capgemini ConsulBng and Badgeville have a global partnership to leverage innovaBve gamiﬁcaBon techniques to accelerate digital transformaBon in major organizaBons by engaging, rewarding and moBvaBng employees and customers. IN AUSTRALIA To ﬁnd out how Capgemini and Badgeville can help you realise a digital advantage through the intelligent applicaBon of enterprise gamiﬁcaBon please contact email@example.com
Copyright, Capgemini © 2013. All rights reserved.CHANGE10WHAT + HOW = +26%ENTERPRISE GAMIFICATIONADAPT, ITERATE, INTEGRATE@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.WE’RE AT A POINT OF SIGNIFICANTCHANGE, DRIVEN BY DIGITALSTEAMLed toindustrialisationELECTRIFICATIONLed to innovationssuch as theassembly lineDIGITALLed to re-envisioningprocesses, capabilities,& productsSource: Capgemini analysis, © 2013@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.ACCELERATING PACESource: Capgemini analysis; Sources: In-stat, June 10, 2008; The Web Is Dead. LongLive the Internet, Wired, 2010; Morgan Stanley, 2010; The Economist, November, 2006;Data Center of China Internet, 2010; Europa, Accelerating technological change: racinginto the unknown”, 2010, IDC, “2010 Digital Universe”, 2010.@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.Work & Play Use of standard & non-‐standard devices and plaUorms within the corporate environment. Customer & Enterprise A demand for a more authenBc, engaged and social experience and interacBon with companies. Digital & Physical AugmenBng and enhancing the physical with digital (device and plaUorm). BOUNDARIES ARE BLURRING,EXPECTATIONS ARE CHANGINGSource: Capgemini analysis, © 2013@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.BEGINNERSThis is not for us!CONSERVATIVESAnalogue focusFASHIONISTASDigitalDigitalDigitalDigitalDigitalDIGIRATIGrowth; +9% Profit; +26%DIGITALINTENSITYWHAT is the organisaBon doing (digital investments & assets; social media, online etc.) Investment in technology enabled iniBaBves to change how an organisaBon operates) THE DIGITAL ADVANTAGETRANSFORMATION MANAGEMENT INTENSITYHOW is the organisaBon doing it (vision, governance & roadmap, capabiliBes & skills. Culture, business – IT relaBonship) CreaBng the capabiliBes necessary to drive digital transformaBon) Sources: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations © 2011; Capgemini Consulting-MIT Analysis – The DigitalAdvantage; How digital leaders outperform their peers in every industry © 2012@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.BEGINNERS CONSERVATIVESFASHIONISTAS DIGIRATIDIGITALINTENSITYTRANSFORMATION MANAGEMENT INTENSITYEVERY INDUSTRY HAS DIGIRATISources: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations © 2011; Capgemini Consulting-MIT Analysis – The DigitalAdvantage; How digital leaders outperform their peers in every industry © 2012@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.DIGIRATI APPLY FOCUS ON DOMAINSand FOCUS on “HOW”SocialMediaCustomerExperienceMobileChannelCUSTOMER-FACINGPROCESSES OPERATIONAL-FACING PROCESSES AnalyticsData IntegrationProcessDigitizationInternalCollaborationNote; charts represent percentage of companies that exhibitExcellence in one or more of the six digital intensity domains.We define excellence as an average score > 6 (on a 1-7 scale)on all questions of a given domain, after dropping thequestion with the lowest score.COMMON DOMAINS FOCUSED EXCELLENCE Sources: Capgemini Consulting-MIT Analysis – The Digital Advantage; How digital leadersoutperform their peers in every industry © 2012@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.SKILLS AND CULTURE ARE KEYBARRIERS TO A DIGITAL ADVANTAGEMissing Skills 77% Culture Issues 55% IneﬀecDve IT 50% Sources: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations © 2011.@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.Enterprise GamiﬁcaDon Change Management Employee Engagement Employee Training and Learning InnovaDon Process Eﬃciency ENTERPRISE GAMIFICATION CANHELP DRIVE FASTER TIME TO VALUESource: “Let the games begin. Using GamiﬁcaBon Mechanics to Drive Digital TransformaBon ”, Maggie Buggie, Capgemini ConsulBng 2013 @BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.Major Insurer: How to provide customer centric insurance advice? Market Leading Retail Bank: How to become the world leading “digital bank with branches by 2016”? Analogue Food Retailer: How to move from mono channel bricks and mortar service provision to an all-‐channel oﬀering? Global Power UDlity: How to transform customer service operaBons at an aﬀordable cost to serve? Top Global Luxury Retailer: How to maintain the pace of change and innovaBon required to be a world leader? CONSIDER THE CHALLENGES OF THESELEADING COMPANIES…@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.CHANGE10new digital ageWHAT + HOW = +26%1ry benefits & challenges come from the ‘how’ENTERPRISE GAMIFICATIONintelligently applied, helps address the ‘how’ADAPT, ITERATE, INTEGRATEas part of a digital transformation program@BenGilchriest
Copyright, Capgemini © 2013. All rights reserved.‘Capgemini ConsulBng is the sole digital specialist in the consulDng market. Its digital specialist model has delivered the strongest all-‐around capability set.’ Kennedy Research, March 2013 How digital leaders outperform their peers in every industry Let the Games Begin Using GamiﬁcaBon Mechanics to Drive Digital TransformaBon The Digital Advantage “The Vision Thing”: Developing a TransformaBve Digital Vision How a transformaBve vision disBnguishes DigiraB from their peers @BenGilchriest
Helping you ﬁnd,size, and catalysedigital opportunities.Driving Digital TransformationThe Capgemini Digital Transformation consultingpractice helps organisations find the digital opportunitieswithin their business. Our team specialises in identifying,designing, and developing new ventures, innovativedelivery models, and digital transformations to get realvalue from the digital economy.We offer a fresh approach based on collaborative anditerative design with a focus on targeted outcomes. Youbring your customer and business experience. We bringperspectives from our understanding of the Australianand global digital economy and our leadership inorganisation transformation and technology.Digital TransformationThink - Design - DevelopContact PointsBen Gilchriestben.firstname.lastname@example.orgJean-Baptiste Vincentjeanemail@example.comMani Thirumani.firstname.lastname@example.orgMark Andersonmark.email@example.com
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