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Canmore Wayfinding Initial Concepts

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Information about Canmore Wayfinding Initial Concepts
Design

Published on February 24, 2014

Author: Axiacreative

Source: slideshare.net

Description

This document represents the three preliminary concepts for Canmore's wayfinding program. The concepts were presented in a public workshop for comments and refinement ideas. The input collected during the workshop was considered and used in a design development phase.
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Town of Canmore, Alberta Wayfinding Program Initial Concepts October 29, 2013 Axia Creative axiac.com C R E A T I V E 561.282.6205

CONTENTS Overview 3 Concept 1 Gateways 4 Vehicular 7 Pedestrian 8 Bow Valley Trail Pylons 9 Information Kiosk 10 Concept 2 Gateways 11 Vehicular 14 Pedestrian 15 Bow Valley Trail Pylons 16 Information Kiosk 17 Concept 3 Gateways 18 Vehicular 21 Pedestrian 22 Bow Valley Trail Pylons 23 Information Kiosk 24 Temporary Event Signage Axia Creative | axiac.com | 561.282.6205 C R E A T I V E 25 Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 2

OVERVIEW This document represents three preliminary concept directions. All three have been influenced by the style criteria and objectives outlined in the Planning Summary document. Although the following concept renderings look finished, they should be regarded as rough schematics and are subject to further development after comments are received and new design treatments are considered. In the interest of time and efficiency, not all sign types are represented in this presentation. Once a viable concept direction has been identified, all sign types within the system will be developed accordingly. Some elements within a specific concept may be interchanged with those of other concepts, while some may not. Textures, finishes and colors are similar in all three concepts because they have been chosen based on their legibility, brand alignment, sustainability and their relevance to the Canmore architectural character we call “Rustic Elegance”. The primary materials we are recommending are stone (concrete), iron, wood (cedar) and glass. Message panels will receive a painted finish with a brand color and vehicular guide signs will utilize reflective sheeting over aluminum covered with translucent graphics for night retroreflectivity. Internal structural components and painted panels will be made from aluminum for strength, corrosion resistance and minimal weight. Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 3

Concept 1 Cedar posts are finished smooth and oiled. The peaks loosely represent the Three Sisters and subtly echo the mountain graphic in the logo. Signs are made from cast concrete or a faux stone-covered structure to resemble quarried slabs. The graphics are recessed into the surface. Iron brackets Layered glass sheets are sandwiched between a concrete base and an iron plate. An internal LED light source illuminates the edges at night. Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 1 | Primary Gateway Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 4

Concept 1 Possible banner/panel colors can be chosen from a couple of the darkest brand colors such as dark green, dark red and dark blue. A dark smoke grey will also work well. Heavy vinyl banners or aluminum panels hang from cedar crossmembers. Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 1 | Secondary Gateway | Version A Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 5

Concept 1 The Town Centre gateways could flank Main Street at either end of the Town Centre entry. TOWN CENTRE Axia Creative | axiac.com | 561.282.6205 C R E A T I V E TOWN CENTRE Concept 1 | Town Centre Gateway | Version A Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 6

Concept 1 Aluminum sign panels with curved ends are mounted to a double cedar post. Each panel is capped with short wood cross-members. Town Centre Centennial Park Elevation Place Riverside Park Front View Side View Vehicular Guide Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 1 | Vehicular | Version A Front View Side View Parking Guide Front View Side View Parking Identity Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 7

Concept 1 Flag-mounted finger signs held by an iron sleeve bolted to a cedar post. Each message indicates walking distance in meters. Washrooms 100m Visitor Centre Town Centre map sign includes iconic guides to nearby washrooms and information kiosks. Parking areas, washrooms and information kiosks are also marked on the area map. 120m Main Street 90m Centenniel Park 67m Nordic Centre 1.2km Boardwalk Trail Boardwalk Trail East Elevation Place 100m Main Street 700m End 50m Policeman’s Creek 400m Red/Blue Trail Map MAP Town Centre Pedestrian Guide Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Trailhead Concept 1 | Pedestrian | Version A Walk-Bike Regulatory Town Centre Map & Guide Crosswalk signs are mounted to a cedar post with reflective vinyl stripes to replace the existing metal u-channel. Crosswalk Sign Treatment Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 8

Concept 1 Day Night Overhead lamp illuminates the immediate area Laminated glass plate lights up at night. Crosswalk Pylon during the day Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Crosswalk Pylon during the night Concept 1 | Bow Valley Trail Crosswalk Pylons Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 9

Concept 1 Brightly colored banner includes the universal information icon. 2nd panel includes an area for free posting. Town Centre 4 panels mounted to cedar posts. Community 3rd panel includes full area map, legend and brochure holders. Area Map 1st panel includes map of the Town Centre, a legend and brochure holders. 100 1 Office Complex 100 1 Office Complex 100 100 1 Office Complex 1 Office Complex 100 1 Office Complex 100 1 Office Complex 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 3 Retail Area 3 Retail Area 3 Retail Area 3 Retail Area 3 Retail Area 3 Retail Area 4 Large Store Name 4 Large Store Name 4 Large Store Name 4 Large Store Name 4 Large Store Name 4 Large Store Name 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 6 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 8 Retail Area 8 Retail Area 8 Retail Area 8 Retail Area 8 Retail Area 8 Retail Area 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 1 Office Complex 2 Chamber of Commerce 3 Retail Area 100 4 Large Store Name 1 Office Complex 5 Shopping Complex 2 Chamber of Commerce 6 Office Complex 3 Retail Area 7 Chamber of Commerce 4 Large Store Name 8 Retail Area 5 Shopping Complex 9 Shopping Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 6 Office Complex 10 Office Complex 11 Shopping Complex 12 Large Store Name 12 Large Store Name 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 11 Shopping Complex C R E A T I V E Side 2 Concept 1 | Information Kiosk | Version A 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 12 Large Store Name Axia Creative | axiac.com | 561.282.6205 4th panel includes a lockable display case for controlled event ads. 100 11 Shopping Complex Side 1 Events 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name Side 3 Side 4 Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 10

Concept 2 A large boulder sits atop the vertical timbers. Large, intersecting cedar timbers with a cluster of banners. Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Distressed iron plate with graphics laser-cut out revealing a white interior that illuminates at night. Concept 2 | Primary Gateway Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 11

Concept 2 A scaled down version of the primary gateway without the laser-cut iron panel. Front View Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 2 | Secondary Gateway | Version A Side View Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 12

Concept 2 Painted aluminum panels TOWN CENTRE TOWN CENTRE Square metal tubing mounted on top of a cedar base with a vertical glass sheet laminated in. Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 2 | Town Centre Gateway | Version A Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 13

Concept 2 Town Centre Centennial Park Elevation Place Riverside Park Front View Side View Vehicular Guide Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 2 | Vehicular | Version A Front View Side View Parking Guide Front View Side View Parking Identity Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 14

Concept 2 Washrooms 100m Visitor Centre 120m Main Street 90m Centenniel Park 67m Nordic Centre Elevation Place 1.2km Boardwalk Trail 100m Main Street Boardwalk Trail East 700m End 50m Policeman’s Creek 400m Red/Blue MAP Town Centre Pedestrian Guide Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Trailhead Concept 2 | Pedestrian | Version A Walk-Bike Regulatory Town Centre Map & Guide Crosswalk Sign Treatment Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 15

Concept 2 Day Night Overhead lamp illuminates the immediate area Laminated glass plate lights up at night. Crosswalk Pylon during the day Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Crosswalk Pylon during the night Concept 2 | Bow Valley Trail Crosswalk Pylons Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 16

Concept 2 4 sided banners over metal frame. INFORMATION INFORMATION INFORMATION INFORMATION Town Centre Map Community Area Map Events 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 100 4 Large Store Name 1 Office Complex 5 Shopping Complex 100 1 Office Complex 100 100 1 Office Complex 1 Office Complex 100 1 Office Complex 100 1 Office Complex 6 Office Complex 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 7 Chamber of Commerce 3 Retail Area 3 Retail Area 3 Retail Area 3 Retail Area 3 Retail Area 3 Retail Area 4 Large Store Name 8 Retail Area 4 Large Store Name 4 Large Store Name 4 Large Store Name 4 Large Store Name 4 Large Store Name 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 7 Chamber of Commerce 11 Shopping Complex 12 Large Store Name 12 Large Store Name 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 8 Retail Area 8 Retail Area 8 Retail Area 8 Retail Area 8 Retail Area 8 Retail Area 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 10 Office Complex 11 Shopping Complex Side 1 Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Side 2 Concept 2 | Information Kiosk | Version A 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name Side 3 Side 4 Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 17

Concept 3 Large stone slabs (concrete) with inset graphics and fossil imprints. Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 3 | Primary Gateway Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 18

Concept 3 Randomly stacked cedar posts create planter and base Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 3 | Secondary Gateway Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 19

Concept 3 Aircraft cables Aluminum panel TOWN CENTRE TOWN CENTRE Stone slabs (concrete) with inset graphics and fossil imprints. Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 3 | Town Centre Gateway | Version A Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 20

Concept 3 Town Centre panel receives a lighter color to reinforce awareness Town Centre Centennial Park Elevation Place Riverside Park Front View Side View Vehicular Guide Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 3 | Vehicular | Version A Front View Side View Parking Guide Front View Side View Parking Identity Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 21

Concept 3 Pedestrian signs within the Town Centre receive the lighter color. Washrooms 100m Visitor Centre 120m Main Street 90m Centenniel Park 67m Nordic Centre 1.2km Boardwalk Trail 100m Main Street Boardwalk Trail East Elevation Place 700m End 50m Policeman’s Creek 400m Red/Blue MAP Town Centre Pedestrian Guide Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Trailhead Concept 3 | Pedestrian | Version A Walk-Bike Regulatory Town Centre Map & Guide Crosswalk Sign Treatment Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 22

Concept 3 Day Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Concept 3 | Bow Valley Trail Crosswalk Pylons Night Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 23

Concept 3 Town Centre Map 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area Community Area Map Events 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 100 4 Large Store Name 1 Office Complex 5 Shopping Complex 100 1 Office Complex 100 100 1 Office Complex 1 Office Complex 100 1 Office Complex 100 1 Office Complex 6 Office Complex 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 2 Chamber of Commerce 7 Chamber of Commerce 3 Retail Area 3 Retail Area 3 Retail Area 3 Retail Area 3 Retail Area 3 Retail Area 4 Large Store Name 8 Retail Area 4 Large Store Name 4 Large Store Name 4 Large Store Name 4 Large Store Name 4 Large Store Name 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 5 Shopping Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 6 Office Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 7 Chamber of Commerce 11 Shopping Complex 12 Large Store Name 12 Large Store Name 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 7 Chamber of Commerce 8 Retail Area 8 Retail Area 8 Retail Area 8 Retail Area 8 Retail Area 8 Retail Area 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 9 Shopping Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 10 Office Complex 100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 10 Office Complex 11 Shopping Complex Side 1 Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Side 2 Concept 3 | Information Kiosk | Version A 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 11 Shopping Complex 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name 12 Large Store Name Side 3 Side 4 Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 24

Sign support pole fits into removable ballard that is inserted into base embedded into street. Sign support pole can also hold event banners. Farmer’s Market DETOUR Friday through Sunday DETOUR Sign frame attaches to sign support pole. Removable sign panel slips into frame from top. Exploded View Assembled View With Sign Frame With Event Banner Sign Support Ballard Axia Creative | axiac.com | 561.282.6205 C R E A T I V E Temporary Event Signage Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 25

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