advertisement

Canadian Anti Spam Law

67 %
33 %
advertisement
Information about Canadian Anti Spam Law
Marketing

Published on March 15, 2014

Author: zedbiz

Source: slideshare.net

Description

Canadian Anti-Spam Law takes affect July 1, 2014. This will impact every business that sends emails out to Canadian people or organizations for business purposes.
advertisement

Canadian Anti-Spam Law EMAIL Communication How it Affects your Business The thoughts and ideas included in this presentation are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.

CASL takes effect July 1, 2014  Affects all business emails  CEM – Commercial Electronic Message  Any information related to sales of products or services  Applies to anyone sending a commercial email  Includes links, pictures, video and audio

Consent is Key  No Consent >> NO EMAIL  Explicit Consent ◦ They stated deliberately they want your message ◦ They took action ◦ Verbal, in writing or electronic

Implied Consent  People you are in business with ◦ Existing Clients ◦ Employees ◦ Suppliers and Vendors  People who advertise their email online ◦ Their business must be related to your service

Business Card Exemption  If you get a business card from someone with an email – you can send them CEMs  As well if they inform you of their email in another way  Informed Consent – valid for two years* * Need to verify with CRTC

Explicit Consent - Conditions  Holy Grail of Email Communication  They must take action  You must tell them who you are  You must tell them what you will be sending them  Cannot be conditional, i.e. that they have to consent in order to get something

What about Sales Inquiries  If they ask about your product / business ◦ Can send them information ◦ Implied Consent for 6 months ◦ After that – NO EMAIL ◦ During that 6 months you can attempt to gain Express Consent

What to do with Email Lists  After July 1, 2014 > NOTHING  An email sent to ask if they would Express Consent to receiving emails is a CEM – you just broke the rules!!  Before July 1, 2014 – persuade them to give Express Consent

Exemption on Opt-In Emails  Did they express consent to be emailed? “If you obtained valid express consent prior to CASL coming into force, you will be able to continue to rely on that express consent after CASL comes into force, even if your request did not contain the requisite identification and contact information.” “You need to prove that you have obtained such express consent”

Email Communication  Every CEM – Email communication must contain: ◦ Sender of the message with contact information and/or who the message is sent on behalf of ◦ Mailing / Postal Address ◦ Unsubscribe Link  Although the link can go to a website where they choose what to unsubscribe

Keys to Success  Track Everything – need a good CRM ◦ Track who has Express Consent and who has Implied Consent and who does not have consent ◦ Keep record of the details of Expressed Consent  Date  Who consent was given to  What information they gave consent for

Keys to Success  Tracking Implied Consent ◦ Inquiries – 6 Months of Implied Consent ◦ Clients – Business Relationships – 2 years from date of last transaction ◦ Business Card exemptions ◦ Website listing exemptions

What to do Now? Start Today!!!!  Communicate with existing list  Ask for Express Consent correctly  Get your CRM system up and functioning  Train everyone in your organization

Expert Help Jack Zenert Marketing Specialist Expert in Email Communication and CRM Systems CASL Advisor 403-201-4444 succeed@zedbiz.com

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Canada's Law on Spam and Other Electronic Threats - Home ...

Canada’s anti-spam legislation is now in effect—information for businesses. Get the facts on how to comply and what happens if you don’t.
Read more

Fast Facts - Canada's Anti-Spam Legislation

Fast Facts - Key Facts ... Canada's new anti-spam law was passed in December 2010 and, following a Governor in Council order, it entered into force on July ...
Read more

Canada’s Anti-Spam Legislation - Conseil de la ...

Canada’s Anti-Spam Legislation. We are committed to reducing the harmful effects of spam and related threats to electronic commerce and are working ...
Read more

The Law » Canada's Anti-spam Law (CASL)

Last up-dated: June 1, 2014. Canada’s anti-spam law is not yet in force; however, on December 04, 2013, it was announced by the Government of Canada that ...
Read more

About the Canada Anti-Spam Law (CASL) | MailChimp.com: KB ...

The Canadian Anti-Spam Law (CASL) went into effect July 1, 2014. If you're in Canada or send to Canadian residents, you need to comply with CASL.
Read more

An Act to promote the efficiency and adaptability of the ...

Federal laws of canada. Skip to main ... An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities ...
Read more

Anti-spam law’s changes to Canadian federal privacy law ...

Canada’s anti-spam legislation Anti-spam law’s changes to Canadian federal privacy law: A guide for businesses doing e-marketing
Read more

What Canada’s new anti-spam law means to you | Deloitte ...

Canada’s Anti-Spam Law (CASL): you need recipient consent to send commercial electronic messages (CEMs) via email, text & social media.
Read more

Anti-spam law 'applies to almost all businesses' in Canada ...

A new anti-spam law will take effect on Canada Day, bringing with it new regulations and fines on how companies can communicate electronically with their ...
Read more

Canada's new anti-spam law: Can it really clean up your ...

Canada's new anti-spam legislation comes into effect today and carries hefty penalties – up to $1 million for individuals and $10 million for businesses.
Read more