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Can You Make Money from Youtube Paid Channels? A Complete Guide for Businesses

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Information about Can You Make Money from Youtube Paid Channels? A Complete Guide for...
Marketing

Published on March 14, 2014

Author: edukaans

Source: slideshare.net

Description

In early 2013, Youtube finally unveiled its latest update to the Youtube platform, the ability to charge users to access specific channels. After months of speculation, businesses were finally given another option to help them monetize their video content.

This should be great news for businesses and media creators right? Well, things are a little more complicated than that. Historically, Youtube only allowed content creators to monetize their videos through advertising but you would need really popular videos to see any kind of money and that wasn’t the case for a lot of content creators.

What Are Youtube Paid Channels?

Let’s take a look at what a Youtube paid channel looks like. We can see that they offer a free trial to give you a sense of what you can expect. Then you start paying the monthly or annual fee. It’s a pretty straightforward setup and easy to understand for consumers.

The big question though: will Youtube users pay for premium content? However, Youtube has 3 things that are working against them and I believe these 3 factors will prevent the paid channels feature from really becoming viable source of revenue to content creators.

Will Youtube Users Pay for Content?

Youtube has risen to fame on its amazing free content. Those hilarious clips that we share with friends over social media or over dinner. Right now, people see Youtube as a great place to find short funny and free clips that they can share with friends. Asking those same users to pay for content goes against the very same concept that Youtube was founded upon. It would be like asking Facebook users to pay a monthly fee to use its service even though they been using it for free for the past 5 years.

In fact, Youtube has tried to monetize their user base in a previous initiative before. Did you know that you can rent movies directly from the Youtube website? I would bet that a lot of you didn’t even know that Youtube rented movies. Youtube has had issues trying to make this project a success due to the nature of their users and their inability to purchase content through the Youtube website.

Google is an Amazing at Advertising but Can They Make Subscriptions Work?

Google is really good at advertising, $50-Billion-dollars-a-year-in-revenue good. Of that $50 Billion dollars, 95% came from their advertising properties (Adsense, Adwords, etc). If I was looking to monetize my content through advertising, I would probably want to talk to Google. But if I want to monetize my content through subscriptions or rentals, I would want to look at other companies.

Google just doesn’t have enough experience in dealing with e-commerce and how to really help companies make money in that area. In comparison, you have a company like Apple who really understands how people buy...full description at http://blog.edukaans.com
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Can You Make Money from Youtube Paid Channels? A Complete Guide for Businesses by

Episode Information: Should you monetize your video content through Youtube Paid Channels? We take a complete look at Youtube’s new monetization strategy and how it affects your business.

Episode Transcript In early 2013, Youtube finally unveiled its latest update to the Youtube platform, the ability to charge users to access specific channels. After months of speculation, businesses were finally given another option to help them monetize their video content. This should be great news for businesses and media creators right? Well, things are a little more complicated than that. Historically, Youtube only allowed content creators to monetize their videos through advertising but you would need really popular videos to see any kind of money and that wasn’t the case for a lot of content creators. What Are Youtube Paid Channels? Let’s take a look at what a Youtube paid channel looks like. We can see that they offer a free trial to give you a sense of what you can expect. Then you start paying the monthly or annual fee. It’s a pretty straightforward setup and easy to understand for consumers. Visit our blog at http://blog.edukaans.com for the full transcript.

For more useful links and episode information, please visit: http://blog.edukaans.com/can-make-money-youtube-paid- channels-complete-guide-businesses/ For more episodes, please visit: http://blog.edukaans.com/ For more information about Edukaans, please visit: http://www.edukaans.com

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