Published on January 24, 2008
Can the Third Sector use Second Life and other Social Media ? Roo Reynolds - Metaverse Evangelist, IBM
“This is all a part of the moving illustration drawn by his computer according to specifications coming down the fiber-optic cable. The people are pieces of software called avatars. They are the audiovisual bodies that people use to communicate with each other in the Metaverse.”
games http://flickr.com/photos/ian_d/30859899/ http://flickr.com/photos/earlg/304373180/ http://flickr.com/photos/dailysnap/360147199/
games • 69% of American heads of households play computer or video games • The average game player age is 33 • 25% of gamers were over the age of 50 • 42% of online game players are female • Women aged 18 or older = 30% • Boys age 17 or younger = 23% Source: Entertainment Software Association “Essential Facts about the Computer and Video Game Industry, 2006” http://flickr.com/photos/ian_d/30859899/ http://flickr.com/photos/earlg/304373180/ http://flickr.com/photos/dailysnap/360147199/
World of Warcraft http://www.flickr.com/photos/therift/130671212/
The new golf? http://www.flickr.com/photos/ssanyal/563492429/
55 + stats 45 - 54 35 - 44 Age 25 - 34 • growth 18 - 24 13 - 17 0 10,000 20,000 30,000 40,000 50,000 User Count darrenherman.com 2003 2005 2006
major league baseball mlb.com
aloft “Over the past few months, we have actively solicited input from you, the Second Life residents, on such design features as public spaces, guest rooms and exteriors – everything from color palette to space planning. After reviewing all of your comments, several changes to the overall design of aloft are a direct result from your feedback. Not only have these changes been applied to the virtual hotel, they will also be reflected in the “real-life” aloft hotels.” http://www.virtualaloft.com/
“We developed Scion City to connect with the trendsetters. That's our target demographic - people who do things first. Trendsetters are instrumental in promoting brands.” Adrian Si, Interactive Marketing Manager, Scion
The Gartner Hype curve
The Gartner Hype curve Facebook? Second Life?
The Gartner Hype curve Facebook? Second Life? Social software? Virtual Worlds?
Cyworld Qwaq 3B Habbo Hotel Kaneva OLIVE
http://flickr.com/photos/generated/416810/ Social Networking
http://flickr.com/photos/shawdm/820926627/ User Generated Content
Relay for Life US$118,500
people want to connect http://flickr.com/photos/generated/416810/
people want to participate http://flickr.com/photos/shawdm/820926627/
http://rooreynolds.com Roo Reynolds - What’s Next? http://slideshare.net/rooreynolds
Questions and discussion
How do virtual currencies and real money interrelate?
How did IBM get started in virtual worlds?
How do virtual worlds compare with teleconferencing and videoconferencing?
What do you think we be focussing on in the next 12 months? What kind of applications?
User generated content vs keeping control
Can the Third Sector use Second Life and Other Social Media? Posted by Roo - 31/01/08 at 03:01:16 pm. A presentation I gave recently for a British charity.
Second Life official website. Second Life is a free 3D virtual world where users can socialize, ...
About Second Life Viewer. To explore ... Even more viewers can be found here in the Second Life Wiki including Project Viewers, Third Party Viewers, and ...
A lthough labor unions have been ... unions have monopoly power, which they can use to ... black leader Booker T. Washington opposed unions all his life, ...
... “We were fortunate in being able to use IBM’s Second Life facilities to run ... says Roo Reynolds, ... my third mention in ...
Saints Row: The Third is a ... The sneakers also feature in Saints Row: The Third and can be ... These are available to buy in real life and are ...
Sanders (376 U.S. 1) and Reynolds v. Sims ... and allow room in our conduct for other abuses ... “The Civil Rights Movement And The Second ...
Faced with a steady decline in cigarette sales, Reynolds American Inc ... buy the third largest tobacco ... Reynolds American the second largest ...