Can The Third Sector Use Second Life Roo Reynolds

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Information about Can The Third Sector Use Second Life Roo Reynolds

Published on January 24, 2008

Author: rooreynolds



Presentation to a British charity in January 2008.

Can the Third Sector use Second Life and other Social Media ? Roo Reynolds - Metaverse Evangelist, IBM

“This is all a part of the moving illustration drawn by his computer according to specifications coming down the fiber-optic cable. The people are pieces of software called avatars. They are the audiovisual bodies that people use to communicate with each other in the Metaverse.”


games • 69% of American heads of households play computer or video games • The average game player age is 33 • 25% of gamers were over the age of 50 • 42% of online game players are female • Women aged 18 or older = 30% • Boys age 17 or younger = 23% Source: Entertainment Software Association “Essential Facts about the Computer and Video Game Industry, 2006”

EVE Online

World of Warcraft

The new golf?

55 + stats 45 - 54 35 - 44 Age 25 - 34 • growth 18 - 24 13 - 17 0 10,000 20,000 30,000 40,000 50,000 User Count 2003 2005 2006

major league baseball

aloft “Over the past few months, we have actively solicited input from you, the Second Life residents, on such design features as public spaces, guest rooms and exteriors – everything from color palette to space planning. After reviewing all of your comments, several changes to the overall design of aloft are a direct result from your feedback. Not only have these changes been applied to the virtual hotel, they will also be reflected in the “real-life” aloft hotels.”

“We developed Scion City to connect with the trendsetters. That's our target demographic - people who do things first. Trendsetters are instrumental in promoting brands.” Adrian Si, Interactive Marketing Manager, Scion

The Gartner Hype curve

The Gartner Hype curve Facebook? Second Life?

The Gartner Hype curve Facebook? Second Life? Social software? Virtual Worlds?

Cyworld Qwaq 3B Habbo Hotel Kaneva OLIVE Social Networking User Generated Content

Relay for Life US$118,500


people want to connect

people want to participate Roo Reynolds - What’s Next?

Questions and discussion

How do virtual currencies and real money interrelate?

How did IBM get started in virtual worlds?

How do virtual worlds compare with teleconferencing and videoconferencing?

What do you think we be focussing on in the next 12 months? What kind of applications?

User generated content vs keeping control


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