Can Social Change The Game For Pharma?

50 %
50 %
Information about Can Social Change The Game For Pharma?
Social Media

Published on March 20, 2014

Author: Synthesio

Source: slideshare.net

Description

Social Media is changing the landscape for Pharma. It is time to get ahead of the changes and leverage social to drive strategy across your enterprise.

WEBINAR Can Social Change the Game for Pharma?

Why Social? Customers are online and sharing (mis)information relevant to your organization, the pharma industry, your competitors. You can not afford to ignore.

How Do I Approach Social Strategy? ● Implement a social strategy that will: ○ detect and manage adverse events ○ monitor unbiased & unsolicited patient opinions ○ adhere to industry regulations ● Use a social intelligence tool that delivers: ○ top data quality ○ actionable insights ○ collaboration tools

How Do I Stay Compliant? ●Know what you can and cannot say on social media ●Workflows: Define which people will be alerted when a “fire” occurs ●Monitor areas, products, and countries susceptible to crises ●Define the right KPI’s to measure the evolution of the crisis over time as well as the impact of your communication

How Do I Measure ROI? Leverage a social listening tool to measure stats around: ●Who - Identify and monitor influencers - both advocates and detractors ●What - Reach ●When - Do social spikes correspond to campaigns or crises? ●Where - Are there sites/platforms where your audience likes to comment? ●Why - What motivates people to express opinions online?

● Find out where your community “lives”, and listen. ● Are there red flags for your products or services ● Trends: Are there spikes in conversation or negative sentiment? ● Implement an alerting system for adverse events How Do I Detect Adverse Events?

How Do I Manage Adverse Events? Develop an adverse event Decision Tree: ●Define what adverse events are. ●Define solid instructions on when to report an adverse event. ●When an alert comes in, who does it go to? ●Is there an escalation workflow? ●Is there a compliance officer involved?

Social – The New Focus Group? ● Communities are forming online around shared diseases, including patients, families, and practitioners: ○ Cancer ○ Depression ○ Diabetes ○ Etc… … These are global, organic, large-scale focus groups ● Get unbiased, peer-to-peer, and unsolicited view of the patient experience with pharmaceutical products

Enterprise Listening Platforms, 2014 #1 GLOBAL LISTENING VENDOR “Synthesio is a leader in this study due to its superior global data coverage, automated analysis built from human coding, and functional dashboard. Well-satisfied customer references score the vendor highly for its flexibility and the frequency with which it recommends new approaches. Synthesio is best suited for customers in regulated industries like pharmaceutical or financial services.”

SOCIAL INTELLIGENCE. BUSINESS RESULTS.

@SYNTHESIO SYNTHESIO.COM Contact US CLIENT STORIES OUR BLOG OUR RESEARCH

Add a comment

Related presentations

Papantla

Papantla

November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

Can Social Change the Game for Pharma? (Webinar) | Synthesio

Can Social Change the Game for Pharma? (Webinar) March 4, 2014 By Julie. Social Media is changing the landscape for Pharma. It is time to get ahead of the ...
Read more

Games for Change

... who believe in the positive power of digital games. The 2016 Games for Change Festivalwill take place at The New School ... and social change. ...
Read more

Is It Time to Change the Vaccine Dialogue? Campaigns ...

While social media can be a tool for pharma to help ... the Vaccine Dialogue? Campaigns Present Opportunities for ... for Pharma to Change the Way ...
Read more

Thought leadership and innovation for the Pharmaceutical ...

We sent Tina Boggiano to CES in Las Vegas to find out what consumer electronics can deliver for digital health in pharma. ... Game. Danielle Barron ...
Read more

Progressions: building Pharma 3.0 - EY - Global

Progressions: building Pharma ... the rules of the game for pharma companies and ... latest Pharma 3.0 discussion. Can your life sciences ...
Read more

Lab Services - Games for Change

How We Can Help Your Project. Games for Change offers a suite of paid services to strengthen the field of social ... to games for social change and ...
Read more

Social change - Wikipedia, the free encyclopedia

Social change; Social movements; ... Developmental psychology can play a role in social change. ... Social Change, ...
Read more

Pharmaceutical Marketing Agency | Intouch Solutions

Intouch Solutions is a ... How Twitter’s 10K-Character Limit Could Change the Game for Pharma ... Making Social Safe for Pharma. ...
Read more

The people who are crazy enough to think they can change ...

World of DTC Marketing.com The people who are crazy enough to think they can change the ... Pharma digital marketing Pharma social media Pharma ...
Read more