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'Can brands save the world?' - Human Sciences Symposium 2014

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Information about 'Can brands save the world?' - Human Sciences Symposium 2014
Business & Mgmt

Published on March 3, 2014

Author: SarahHolloway5

Source: slideshare.net

Description

Presentation to the University of Oxford Human Sciences Symposium, 'Sustainable Humanity: Dream or Reality?'
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Can brands save the world? Human Sciences Symposium 22 February 2014 @sarah_holloway

Who is going to lead the way to better consumption?

“We are going to solve tough customer and global problems and make money doing it.” Jeff Immelt, General Electric

Things that make us money SWEET SPOT Problems to be solved

Business case for sustainability • • • • • Cost reduction Risk avoidance – physical and reputational Building trust Attracting/retaining employees Long-term business model

Direct impacts

Supply chain impacts Direct impacts

Consumer impacts Supply chain impacts Direct impacts

“People don’t buy things – they buy solutions to problems” Theodore Levitt, Harvard Business School

“Most of what consumers are doing is looking for answers from brands and businesses. The brand has a permanent invitation to come up with new suggestions.” Ian Cheshire, Kingfisher

Things that make us money SWEET SPOT Problems to be solved

“The transformation of our culture and society would have to happen at a number of levels. Personal transformation among large numbers is essential, and it must not only be a transformation of consciousness, but must also involve individual action. But individuals need the nurture of groups that carry a moral tradition reinforcing their aspiration.” Robert Bellah

Thank you Sarah Holloway Sustainability strategy & communications sarah@sarahholloway.co.uk @sarah_holloway

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