Campaigning Online

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Information about Campaigning Online
Marketing

Published on May 7, 2014

Author: prospergroupcorp

Source: slideshare.net

Confidential Your Digital Campaign

What is Campaigning Online? Digital touches everything – Media and Technology Digital Comm- unications Fund- Raising Political Voter Contact

Start with a Website Must Haves A purpose Donations/ Sign ups Good photos and images Content Management System No’s Flash / Sound/ Music Too much text Ties and Suits

Bad = No Content

Bad = Forget to buy your domain

Bad = Too Busy

Good = Simple and Focused

Good = Creative to Make a Point

Then go where people are • Social Media • Facebook • Twitter • YouTube • Email • Text Messaging Why? Not just to post cool photos and videos. • Collect Data • Brand yourself and your opponents • Raise Money • Build lists • Encourage volunteers

Social Media

Social Media

Get some money! Asking for money via Email is still BY FAR the #1 way to raise money online: • Obtaining opt-in emails is key • Writing, testing, and sending good copy to these individuals is an important task • Social media, video and other techniques can supplement, but will trail far behind email in use for online fundraising Convert Build Relationship Acquire Email

Methods of Prospecting for Emails Online Ads in Combination with a Petition or other sign-up campaign (Non FR Email Opt-Ins) Email List Rentals (Direct Asks) Online Advertising (Direct Asks)- Search, Re- targeting, Cookie Targeted Data Appends, Exchanges, and other Negotiated Efforts Prospecting

Cost of Ads = $515,000 Cost per donor = $25.44 (20,246 donors) Average Value of Donor (3 mos) = $62.47

Emails

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