Cambridge English - Introduction to the Revised Cambridge English: Proficiency 2013

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Information about Cambridge English - Introduction to the Revised Cambridge English:...

Published on February 18, 2014

Author: CambridgeEnglishIberia



Aims of the seminar

To familiarise teachers with the revised Cambridge English: Proficiency (2013) and its:
- parts, format and timing
- task types and text types
- testing focuses and assessment criteria

Handout: Classroom activities Classroom activity: Explicit or implied Timing 25 minutes Materials worksheet: Explicit or implied? The paragraph on the handout is taken from Part 5 Sample Text Specifications and Sample Papers for examinations from March 2013 (p.9) Rational The aim of this activity is to focus on elements of detailed understanding. Procedure 1. Give students the worksheet: Explicit or implied and ask them to work on it in pairs or groups of three. 2. In feedback, ask students to relate to the rest of the group the points of interpretation that provoked the most discussion and to summarise that discussion. 3. Point out to students that this process of deciding explicit, implied or neither is a key one in considering multiple-choice options in relation to a text. Key A) I (she was still young. This was a great job) B) N (relative abilities of others not mentioned) C) N (not stated – though obviously knew of him professionally) D) N (he was going to make the obvious choice, but he didn’t like the thought of being second-guessed) E) E (this set of circumstances and causality explicitly related) F) N (he had other concerns, not this one – ‘ganging up’ does not imply this) G) E (he was wanted to avoid the alliance of his disliked colleague with his old crony) H) I (the speed of his decision implies this)

Worksheet: Explicit or implied? Look at these statements. Mark E for explicitly stated, I for implied or N for neither stated or implied, in the passage below. A) Lucy thought getting the job was a major step in her career. B) Lucy was right to think that the inadequacies of candidates had contributed to her getting the job. C) The editor had worked with the person he had decided to appoint before. D) The editor didn’t want to appear to make the obvious choice. E) A word from a friend cost Lucy’s rival the job. F) The editor worried that Lucy’s rival might soon be after his job. G) Part of the motive for his final choice was to make his own life at work easier. H) Lucy had been his second choice for the position at the paper. Lucy thought that her appointment had probably been a piece of good fortune. She refused to allow the word luck. She was young yet, and this was something of a plum. She must have got the job on her merits, she told herself, along with whatever assistance there may have been from the inadequacies of others considered for the appointment, or the failure of further rivals to apply. What she was never to know was that in fact the editor had been on the verge of offering the column to the seasoned hack – had been about to pick up the phone – when the colleague he most disliked had walked into his office and spoken with satisfaction of the prospect of closer association with this old crony of his. The editor listened with some indignation, first at the assumption that this would be his decision, and then at the notion of these two ganging up under his nose. As soon as the colleague was out of the room he reached for the phone. And rang Lucy.

Successful paraphrasing Rank the statements for each paragraph below according to how good a paraphrase of the main points they are. The Excitement of Advertising Outdoor advertising has to attract, engage and persuade potential customers: it is the most important way of grabbing customers’ attention and outdoor media continue to undergo a transformation. At the core of this transformation is the digital screen media, which encompass everything from giant screens to digital billboards. The technology is cheap and advertising agencies rave about the creative possibilities for advertisements which entertain, amuse, inform, make the environment brighter and enliven the world we live in. A) New digital screen media are making up for the failures of outdoor advertising in the past. B) According to advertising agencies new digital screen media brighten our environment. C) Advertisement hoardings, especially those using new digital media, have huge marketing potential. D) Those in the industry are particularly excited about the entertainment and animation dimensions of new public digital formats E) The world of outdoor advertising needs to transform itself to stay relevant in a digital age. F) Cheap technology, like giant screens and digital billboards, offer creative possibilities.

Advertising: an undesirable business Once upon a time outdoor advertising was straightforward. Posters were stuck up on anything from a bus shelter to a motorway hoarding. Many people considered this to be fairly dull, a harmless blot on the landscape and chose to ignore it. These people now regard digital advertising as a form of unwanted, creeping commercialisation: it attracts a buzz simply because it is new. They feel that any advertising which targets children or vulnerable adults is a dubious practice at the best of times, and digital advertising is, moreover, wasteful, damaging to the environment and completely unnecessary. A) People who took little notice of billboard advertising now see advertising in its digital form as an intrusion. B) Advertising used to be straightforward but was fairly dull. C) All forms of advertising aimed at children or the vulnerable in society are questionable. D) As well as being intrusive, digital advertising is a form of environmental pollution. E) The author feels that advertising is not something we can ignore. F) Digital advertising is mainly aimed at young people and that creates an air of excitement around it.

Your point of view 1) Look at these statements relating to the Part 1 question on advertising. Tick the ones you broadly agree with and put a cross by the ones you take issue with. A) In Text 2 the writer argues that all forms of advertising aimed at children or the vulnerable in society are morally questionable. B) Text 1 makes the point that advertisement hoardings, especially those using new digital media, have huge marketing potential. C) The writer of Text 2 views digital advertising as both more intrusive than other forms of outdoor advertising and as a form of environmental pollution. D) One of the main arguments made in Text 1 is that the advertising industry intends to exploit digital media in public spaces in any way it can. 2) Match an item of language below to each statement, A–D, above that would best allow you to develop your own view in relation to it. To a certain extent, I … This is particularly true … This view is a little simplistic. It is inevitable … In some ways, … Though he has a point … It is hard not to … Personally, I feel it is easy to exaggerate … I have some sympathy for those … 3) Now, using the language you have chosen, develop your view on one of these points into a full paragraph.

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