CALPACT New Media Webinar: Building a Social Media Communications Plan

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Information about CALPACT New Media Webinar: Building a Social Media Communications Plan

Published on February 21, 2014

Author: SPHCalpact



Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.

In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.

Enjoy this presentation from the training!

To view other resources from this workshop:

The Art of Listening Social Media Toolkit for Nonprofits:

To learn more about this series, please visit:

Follow Us on Twitter: @CALPACT

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