Published on February 19, 2014
Cal Rec Sports Marketing ANNUAL REPORT | 2012-2013
OUR STORY CALTOPIA CALTOPIA X THE LARGEST EXPERIENTIAL COLLEGE LIFESTYLE EVENT IN THE NATION. Caltopia 2012 celebrated its 10th anniversary as an annual rite of passage for the UC Berkeley Campus. Your brand was one of over 100 campus, Bay Area and National organizations that contributed to the success of the event. WE BUILD PARTNERSHIPS Our vision at Cal Rec Sports Marketing has always been to redefine how brands engage Cal students on the UC Berkeley campus. For the last decade, we have built partnerships that inspire and engage the Cal community through interactive brand experiences. With your support during the 2012-2013 academic year, we were able to expand our mission of service to the UC Berkeley campus and community. THANK YOU FOR YOUR SUPPORT. STUDENTS. ATHLETES. FOR LIFE. CALTOPIA BY THE NUMBERS th 10 Anniversary 30,000+ Attendees 1,500+ Text-in-to-win Caltopia Participants 30K STUDENT MEMBERS 9,000 Event guides & t-shirts distributed
SOCIAL MEDIA ONSITE EVENTS WE BELIEVE THE EXPERIENCE IS THE MARKETING. This year we created various events for our partners to engage with Cal students throughout the academic year. EVENTS BY THE NUMBERS Cal Day 5,000+ Engaging Gen Y FitWell Week & nonstudent 5,000+ Student members Cal students live through technology and have an expectation that everyone around them communicates in the same way. We were able to help our partners stay relevant and connected through customized applications and integrated campaigns hosted on Cal Rec Sport’s various social media channels and platforms. SOCIAL MEDIA BY THE NUMBERS 9,000+ Pac12 Facebook Fitness Challenge Participants 2,500+ Daily Wellness app users 10K NON-STUDENT MEMBERS Current & prospective students, families & friends 7,600+ Facebook followers The Comfort Zone 1,000+ Student Participants 3 on3 Basketball Tournament 3Friends of Fans Million 200+ 8K INTRAMURAL SPORTS: STUDENT ATHLETES Student Athletes
OUR TEAM ONLINE AUCTIONS Thank you for helping us enhance the lives of the Cal community. CE LEB RATI N MAKING A DIFFERENCE. G With your support, the Cal Bears Online Auctions have transformed the lives of local families and Cal students. Benefiting from a strategic YEA S partnership with the Cal Alumni Association, a portion of the auction’s R proceeds supported our summer youth camp scholarship program through the Cal Recreational Sports Development Fund and various alumni sponsored student programs and services. ONLINE AUCTIONS BY THE NUMBERS 2 Online Auctions held 25+ Weeks of summer camp provided SPORTS CLUBS: 1,500 STUDENT ATHLETES 400+ Donated items $20,000+ Raised for summer camp and student scholorships 500 STUDENT STAFF
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