Cal rec sports marketing annual report 2012 2013

0 %
100 %
Information about Cal rec sports marketing annual report 2012 2013

Published on February 19, 2014

Author: JTW60



Cal Rec Sports Marketing ANNUAL REPORT | 2012-2013

OUR STORY CALTOPIA CALTOPIA X THE LARGEST EXPERIENTIAL COLLEGE LIFESTYLE EVENT IN THE NATION. Caltopia 2012 celebrated its 10th anniversary as an annual rite of passage for the UC Berkeley Campus. Your brand was one of over 100 campus, Bay Area and National organizations that contributed to the success of the event. WE BUILD PARTNERSHIPS Our vision at Cal Rec Sports Marketing has always been to redefine how brands engage Cal students on the UC Berkeley campus. For the last decade, we have built partnerships that inspire and engage the Cal community through interactive brand experiences. With your support during the 2012-2013 academic year, we were able to expand our mission of service to the UC Berkeley campus and community. THANK YOU FOR YOUR SUPPORT. STUDENTS. ATHLETES. FOR LIFE. CALTOPIA BY THE NUMBERS th 10 Anniversary 30,000+ Attendees 1,500+ Text-in-to-win Caltopia Participants 30K STUDENT MEMBERS 9,000 Event guides & t-shirts distributed

SOCIAL MEDIA ONSITE EVENTS WE BELIEVE THE EXPERIENCE IS THE MARKETING. This year we created various events for our partners to engage with Cal students throughout the academic year. EVENTS BY THE NUMBERS Cal Day 5,000+ Engaging Gen Y FitWell Week & nonstudent 5,000+ Student members Cal students live through technology and have an expectation that everyone around them communicates in the same way. We were able to help our partners stay relevant and connected through customized applications and integrated campaigns hosted on Cal Rec Sport’s various social media channels and platforms. SOCIAL MEDIA BY THE NUMBERS 9,000+ Pac12 Facebook Fitness Challenge Participants 2,500+ Daily Wellness app users 10K NON-STUDENT MEMBERS Current & prospective students, families & friends 7,600+ Facebook followers The Comfort Zone 1,000+ Student Participants 3 on3 Basketball Tournament 3Friends of Fans Million 200+ 8K INTRAMURAL SPORTS: STUDENT ATHLETES Student Athletes

OUR TEAM ONLINE AUCTIONS Thank you for helping us enhance the lives of the Cal community. CE LEB RATI N MAKING A DIFFERENCE. G With your support, the Cal Bears Online Auctions have transformed the lives of local families and Cal students. Benefiting from a strategic YEA S partnership with the Cal Alumni Association, a portion of the auction’s R proceeds supported our summer youth camp scholarship program through the Cal Recreational Sports Development Fund and various alumni sponsored student programs and services. ONLINE AUCTIONS BY THE NUMBERS 2 Online Auctions held 25+ Weeks of summer camp provided SPORTS CLUBS: 1,500 STUDENT ATHLETES 400+ Donated items $20,000+ Raised for summer camp and student scholorships 500 STUDENT STAFF


Add a comment

Related presentations

Related pages

Cal Rec Sports | University of California, Berkeley

@calrecsports Cal Rec Sports. Only 1 more day to do the Intramural Sports Survey! Tell us about your IM experience here: ... Rec Sports News.
Read more

Evan Nixon's Portfolio

The personal portfolio site of Evan Nixon ... Annual Report 2013. ... 2015 Annual Report for Cal Rec Sports Marketing. Art Direction, ...
Read more

Annual Reports | Caleres Investor Center

CAL AS OF. STOCK TICKER. ... Annual Reports . 2015 Annual Report. 2014 ANNUAL REPORT. 2013 ANNUAL REPORT. 2012 ANNUAL REPORT. 2011 ANNUAL REPORT.
Read more

adidas Group - Financial Reports

Financial Reports On the ... adidas Group Annual Report 2013. ... March 7, 2013. adidas Group Annual Report 2012.
Read more

Parks and Recreation

2 2013 PARKS and RECREATION SPECIAL REPORT ... cal duties, including caring for ... 2012 2013 PARKS and RECREATION SPECIAL REPORT 11.
Read more

Financial reports - Mondi - Splashpage

Integrated Report and financial statements 2013: ... Integrated Report and financial statements 2012: ... Mondi Limited Annual report and accounts 2010:
Read more

Monster Beverage Corporation - Annual Reports

Annual Reports. 2014 Annual Report ... 2013 Annual Report PDF 2013 Form 10-K. 2012 Annual Report 2012 Annual Report PDF
Read more

Annual Reports - Herbalife Ltd. - Investor Relations

Annual Reports Share this on: Delicious: Digg: Facebook: LinkedIn: Twitter: What is this? Title Type Size ... 2013 Annual Report: ... 2012 Annual Report ...
Read more

Annual Reporting – Anglo American

Annual Reporting. Build a Report; ... Annual Report 2015. ... Underlying EBIT improvement of around $400 million has been achieved since 2013 from ...
Read more