advertisement

Cadbury’s journey

63 %
38 %
advertisement
Information about Cadbury’s journey
Business & Mgmt

Published on June 19, 2013

Author: dishachaudhry1

Source: slideshare.net

advertisement

CADBURY’S JOURNEYDisha, Sanika, Rachaita, Latika, Aayush

BEGINNING Began in 1948 by importing chocolates in India Chocolate Market share of over 70% in India by 2004Sales15 - 35Upto 1535 and above17%81%22%

STATUS OF CADBURY ININDIA BY 2002http://www.youtube.com/watch?v=CMmCkJBUnKs• The Brand Name ‘Cadbury’ is synonymous with Indian Chocolate Brands• Cadbury distributed variants of chocolate products such as:- Chocolate- Confectionary- Milk Food Drinks- Candy and Gum Category

WORM CONTROVERSY HITCADBURY IN OCTOBER 2003-Fungus layers found on portions of its chocolatesFood and Drug Administration (FDA) began seizure of Cadbury as a chocolatefrom all outlets across IndiaCadbury Sales dropped by 30 percent at a time when it sees a festive spike of15%

BUSINESS PROBLEM SOLUTION:PHASE 1 STRATEGY The Cadbury’s Managing Director addressed the consumerconcerns (on next slide) Project Vishwas (Trust)

BUSINESS PROBLEM SOLUTION:PHASE 2 STRATEGYhttp://www.youtube.com/watch?v=uWcWUaEaHjAPackaging change and Communication (Jan – March 2004)Advertisements:New Bran Ambassador to reinforce the credibility of Cadbury as a BrandName –Mr. Amitabh Bachchan, as his Brand Name represents Values and to be aRole Model to many Indians.

POST - CONTROVERSY Cadbury used Amitabh Bachchan as the new face of their Brand They reached out to all audiences:http://www.youtube.com/watch?v=_u3xm2zG4_g

 Cadbury also tried to portray to be more of a “Tradition” as Cadburyhas been in the Indian Chocolate Market for over 50 years now. Showing Cadbury’s existence in people’s celebrations since generationshttp://www.youtube.com/watch?v=yl4-mxTV98Y

 Thank you

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Cadbury World: Fun Days Out With The Kids | Day Trip ...

Cadbury World: A fun chocolate day trip to one of the UK’s most popular family attractions. Find out more information at Cadburyworld.co.uk
Read more

Our Chocolate | Cadbury NZ

Find Out The Magic Of Cadbury's Diary ... To How We Get Our Uniquely Cadbury Taste. Cadbury NZ. Promotions; ... The journey to deliciousness starts ...
Read more

Cadbury's Official Website

Find all you need to know about Cadbury chocolate. From the history of Cadbury & Chocolate, our products, Chocolate Recipes and much more.
Read more

Cadbury's Purple Reign: The Story Behind Chocolate's Best ...

Englischsprachige Bücher: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved bei Amazon: Schnelle Lieferung Kostenloser Versand für ...
Read more

Cadbury Dairy Milk - Wikipedia, the free encyclopedia

Cadbury Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in the United States where it is made by The Hershey Company. It ...
Read more

Our History | Cadbury NZ

Our History. Much like our products, Cadbury’s story in New Zealand is something special. Take a moment to discover what an amazing journey it’s been.
Read more

Cadbury Dairy Milk - com

Cadbury Dairy Milk was first launched in 1905 and is still a success today! To find out more about our delicious chocolates visit the site now.
Read more

Recipes Home - Cadbury

Cadbury Recipes ; Cadbury Gifts Direct ; EMAIL SIGN UP. Sign up if you would like exciting news, offers and competitions from Cadbury.
Read more