Published on May 15, 2014
Therefore Consultancy and Services Pvt. Ltd. BuzzAngles: Real Estate Sector A Special Study By:
The Coverage Buzz Source: BuzzAnglesPeriod: From X to Y 6% 94% Total Coverage Exclusive Coverage Shared Coverge 70% 30% Shared Coverage Client Mentioned Client Not Mentioned Exclusive Coverage is where only 1 Brand is mentioned Shared Coverage is more than 2 Brands are mentioned in Media Space 20% 80% Exclusive Coverage Client Exclusive Other Exclusive
Top 10 Keywords 15% 12% 11% 11% 11% 11% 9% 7% 7% 5% 0% 2% 4% 6% 8% 10% 12% 14% 16% Competitor 4 Competitor 3 Competitor 5 Competitor 2 Competitor 6 Client Competitor 7 Competitor 8 Project 13 Spoke person 35 1 8 9 10 Source: BuzzAnglesPeriod: From X to Y 2 3 4 5 6 7 Top 10 Keywords are Most spoken keywords in media space it can be Competitors,Client,Project,Spoke person etc..
Category Buzz 0% 20% 40% 60% Week1 Week2 Week3 Week4 CXO Source: BuzzAngles 0% 20% 40% 60% Week1 Week2 Week3 Week4 Projects 0% 20% 40% 60% Week1 Week2 Week3 Week4 Spoke persons 0% 20% 40% 60% Week1 Week2 Week3 Week4 Competitors Period: From X to Y
ABOUT COMPETITORS PERFORMANCE Who is Buzziest!!
17% 13% 13% 12% 12% 12% 11% 9% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Competitor 4 Competitor 3 Competitor 5 Competitor 2 Competitor 6 Client Competitor 7 Competitor 8 Competitors Wise Count Source: BuzzAnglesPeriod: From X to Y 1 2 3 4 5 6 7 8
Week wise Buzz Trend - Competitors 0% 20% 40% 60% Week1 Week2 Week3 Week4 Competitor 4 0% 20% 40% 60% Week1 Week2 Week3 Week4 Competitor 3 0% 20% 40% 60% Week1 Week2 Week3 Week4 Competitor 5 0% 20% 40% 60% Week1 Week2 Week3 Week4 Competitor 2 Source: BuzzAngles 0% 20% 40% 60% Week1 Week2 Week3 Week4 Competitor 6 0% 20% 40% 60% Week1 Week2 Week3 Week4 Client 0% 20% 40% 60% Week1 Week2 Week3 Week4 Competitor 7 0% 20% 40% 60% Week1 Week2 Week3 Week4 Competitor 8 Period: From X to Y
17% 13% 13% 13% 12% 12% 11% 9% Competitor4 Competitor3 Competitor5 Competitor2 Competitor6 Competitor1 Competitor7 Competitor8 Weekly Competitors Buzz Source: BuzzAngles 19% 11% 10% 15% 13% 12% 10% 10% 17% 12% 14% 12% 12% 13% 13% 7% 16% 15% 14% 11% 14% 13% 10% 9% Week 1 Week 3 Week 2 Overall Buzz Period: From X to Y
ABOUT SPOKE PERSONS Am I Mentioned !!!
Top 10 Spoke Persons 13% 12% 12% 9% 9% 9% 9% 9% 9% 8% 0% 2% 4% 6% 8% 10% 12% 14% Spoke person 35 Spoke person 50 Client Spoke Person 1 Spoke person 20 Spoke person 33 Spoke person 3 Client Spoke Person 2 Spoke person 26 Spoke person 116 Spoke person 18 2 4 5 6 Source: BuzzAnglesPeriod: From X to Y 1 3 87 9 10
Top 5 Buzz Trend – Spoke Person 0% 20% 40% 60% Week1 Week2 Week3 Week4 Spoke person 35 0% 20% 40% 60% Week1 Week2 Week3 Week4 Spoke person 50 0% 20% 40% 60% Week1 Week2 Week3 Week4 Client Spoke person2 0% 20% 40% 60% Week1 Week2 Week3 Week4 Spoke person 3 Source: BuzzAngles 0% 20% 40% 60% Week1 Week2 Week3 Week4 Client Spoke person1 Period: From X to Y
ABOUT PROJECTS Our Work Recognized !!!
Top 10 Projects 43% 25% 8% 5% 5% 5% 4% 3% 2% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Project 13 Client Project 1 Project 23 Project 2 Project 21 Client Project 2 Project 8 Project 1 Project 11 Project 12 Source: BuzzAnglesPeriod: From X to Y 1 2 3 4 5 6 7 8 9 10
Top 5 Buzz Trend - Projects 0% 50% 100% Week1 Week2 Week3 Week4 Project 13 0% 50% 100% Week1 Week2 Week3 Week4 Client Project 1 0% 50% 100% Week1 Week2 Week3 Week4 Client Project 2 Source: BuzzAngles 0% 50% 100% Week1 Week2 Week3 Week4 Project 21 0% 50% 100% Week1 Week2 Week3 Week3 Project 2 Period: From X to Y
ABOUT CXO The Boss is There !!!
24% 24% 20% 8% 6% 6% 5% 5% 3% 0% 5% 10% 15% 20% 25% 30% CXO 6 CXO 8 Client CXO CXO 4 CXO 2 CXO 5 CXO 3 CXO 9 CXO 7 CXO’s Source: BuzzAnglesPeriod: From X to Y 1 2 3 4 5 6 7 8 9
Top 5 Buzz Trend - CXO 0% 20% 40% 60% 80% Week1 Week2 Week3 Week4 CXO 6 0% 20% 40% 60% 80% Week1 Week2 Week3 Week4 CXO 8 0% 20% 40% 60% 80% Week1 Week2 Week3 Week4 CXO 4 0% 20% 40% 60% 80% Week1 Week2 Week3 Week4 CXO 2 Source: BuzzAngles 0% 20% 40% 60% 80% Week1 Week2 Week3 Week4 Client CXO Period: From X to Y
ALL ABOUT SOURCES Who’s That !!!
0% 5% 10% 15% 20% 25% 30% Source 135 Source 42 Source 96 Source 82 Source 89 Source 210 Source 53 Source 103 Source 123 Source 66 Top 10 Sources Source: BuzzAnglesPeriod: From X to Y
Top 10 Sources Spoke About Client 0 2 4 6 8 10 12 14 16 18 Source 135 Source 42 Source 124 Source 94 Source 46 Source 24 Source 123 Source 151 Source 41 Source 181 Source: BuzzAnglesPeriod: From X to Y
Top 5 Buzz Trend - Source 0% 20% 40% 60% Week1 Week2 Week3 Week4 Source 135 0% 20% 40% 60% Week1 Week2 Week3 Week4 Source 42 0% 20% 40% 60% Week1 Week2 Week3 Week4 Source 96 0% 20% 40% 60% Week1 Week2 Week3 Week4 Source 82 0% 20% 40% 60% Week1 Week2 Week3 Week4 Source 89 Source: BuzzAnglesPeriod: From X to Y
Share Of Categories Across Sources 49% 44% 5%2% Source 135 78% 20% 1%1% Source 42 72% 14% 13% 1% Source 96 58% 40% 2% Source 89 50% 40% 5% 5% Source 82 Spoke person Competitor Project CXO's Source: BuzzAnglesPeriod: From X to Y
BUZZANGLES Measure What Matters…
Introducing BuzzAngles The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear. In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge. BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
• Understand where you stand with a 3600 approach • Act wisely • Design your communication strategies • Capture what’s important and relevant • Listen to the Digital space • Understand what is said Monitor Capture AnalyzeRespond
Know what is been spoken about your brand in the Digital PR as well as Social space Understand how is your brand represents Who is speaking and when Which are the sources who speak about your brand the most Understand the cognitive intelligence behind every communication Understand the dynamics of the sector and the socioeconomics of the system you are in Know your competitor better and the perception they creates, understand what they are communication and how are they perceived Have a relativistic understanding between your brand your competitor and other factors related to your business Business Benefits with BuzzAngles
BuzzAngles BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR Blogs Social Media The report will focus only on the Brands visibility, the way it is perceived in this Digital Space To know about BuzzAngle Platform Click Here
Get more updates Get to know more about IPL and other Brands in IPL +91-804538-20-20 www.thereforeindia.com firstname.lastname@example.org
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About Therefore Solutions Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience Our analytics are designed to help a business understand the efficiency of the marketing and communication plan In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Dr. Anar Rupji Chief Information Officer /Co-Founder Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well. During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police. This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends. Email: email@example.com
Dayanidhi M. VP Operations /Co-Founder An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries. Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business. Email: firstname.lastname@example.org
Vivek Kapoor Chief Operating Officer As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity. Email: email@example.com
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