Buyers Beware -- Restaurant PCI Risk

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Information about Buyers Beware -- Restaurant PCI Risk

Published on November 20, 2009

Author: GoMobo


Slide 1: Buyers Beware The Critical PCI Risk that Most Restaurants are Missing Noah Glass Chief Executive Officer, Slide 2: “GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1 Slide 3: Accepting Phone Orders Slide 4: PCI Regulations 9.10.1 Shred, incinerate, or pulp hardcopy materials so that cardholder data cannot be reconstructed Slide 5: Who Cares? $500,000 fine per incident July 1, 2010 deadline “Under the standards, restaurateurs retain virtually all liabilities, including responsibility for charge backs, cardholder damages, the cost of reissuing stolen cards, credit card company attorneys fees, and fines and penalties for not being compliant. It can end up costing hundreds of thousands of dollars,” – David Denney quoted in Nation’s Restaurant News, May 11, 2009 * * Slide 6: Not My Restaurants Slide 7: I’ll Bet You a Steak Dinner Want to take the challenge? Email noah|at| Slide 8: Our Methodology Call 5 sample stores at random Can I place an order over the phone? Can I pay with my credit card? Do you have a pen to write it down? Record results -- +1 if ‘Yes’ to all three Slide 9: The Sample Get your PCI Risk Rating Email noah|at| Slide 10: The Top 100 Slide 11: Does Segment Matter? Slide 12: What’s So Special About Pizza? 2001 2002 2003 Slide 13: The Online Ordering Effect >3x Slide 14: Explaining the Online Ordering Effect Slide 15: PCI-Compliant Phone Orders Slide 16: Prepare Now for July 1, 2010 Contact GoMobo® noah|at| 646 723 4333

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