Published on September 24, 2014
Personal Branding Bret L. Simmons, Ph.D. Business Week, September 23, 2014
Main Points Today 1. Personal branding is a huge opportunity and responsibility 2. We are all ambassadors of our increasingly social businesses 3. Differentiate your personal brand by demonstrating professional discretion
Professionally Personal Brand Ambassadors View slide
Professionally Personal Everything you do reflects on your business View slide
Personal Brand If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
Value What you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand 1.Who are you? 2.Who do you want to help? 3.How do you want to help them?
New business card www.bluehost.com
New business card 1. Associate your name and face with your value 2. Create content and connections that will get you indexed and ranked for your name and value
Social Media You must be personal and conversant
Lead with value Wrap the personal around your value
Never trust any site to protect your privacy
Operational Privacy • Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing • If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Operational Privacy • The sooner you behave as if you have no privacy online, the more effective you will be • Use your personal brand online to build bridges, not walls
Professional Discretion Just because you can post, comment, share, like, etc. does not mean that you should.
Why risk offending anyone?
Brand: Name, Picture, Purpose • E-mail • Linkedin • Blog • Twitter • Facebook • Other (Pinterest)
We don’t need Facebook to authenticate our lives
Summary • Social business is here to stay. • Strategic imperative to immerse yourself in the process • Start now, don’t quit • Taking control of your online brand is good for your career and your company
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