Business week branding

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Information about Business week branding

Published on September 24, 2014

Author: BretLSimmons



Presentation for Business Student Council during Business Week, September 23, 2014

Personal Branding Bret L. Simmons, Ph.D. Business Week, September 23, 2014

Main Points Today 1. Personal branding is a huge opportunity and responsibility 2. We are all ambassadors of our increasingly social businesses 3. Differentiate your personal brand by demonstrating professional discretion

Professionally Personal Brand Ambassadors View slide

Professionally Personal Everything you do reflects on your business View slide

Personal Brand If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)

Value What you can do uniquely well to help others address issues or solve problems that matter to them.

Personal Brand 1.Who are you? 2.Who do you want to help? 3.How do you want to help them?

New business card

New business card 1. Associate your name and face with your value 2. Create content and connections that will get you indexed and ranked for your name and value

Social Media You must be personal and conversant

Lead with value Wrap the personal around your value

Never trust any site to protect your privacy

Operational Privacy • Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing • If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online

Operational Privacy • The sooner you behave as if you have no privacy online, the more effective you will be • Use your personal brand online to build bridges, not walls

Professional Discretion Just because you can post, comment, share, like, etc. does not mean that you should.

Why risk offending anyone?

Brand: Name, Picture, Purpose • E-mail • Linkedin • Blog • Twitter • Facebook • Other (Pinterest)

We don’t need Facebook to authenticate our lives

Summary • Social business is here to stay. • Strategic imperative to immerse yourself in the process • Start now, don’t quit • Taking control of your online brand is good for your career and your company


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