Published on March 16, 2014
• • • • • • "What Xerox is to photocopier and Colgate to toothpaste, Maggi is to noodles in India." - The Economic Times, a prominent newspaper in India, in 2003
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Descriptive ( Naturalistic observation, Survey) Review Method.
Similarity Rating Dissimilarity Rating Preferential Rating Prepare a Questionnaire on different attributes.
Probability Sampling Technique Simple Random Sample Non- probability Sampling Technique Reliance on Available Subjects
Research questions Trends & reports Usage data Observation Interview Surveys
Data Processing • Validation • Sorting • Summarization Analysis • Conjoint analysis • 2-D Mapping
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