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Business research in maggi

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Information about Business research in maggi
Technology

Published on March 16, 2014

Author: NITINBORATWAR

Source: slideshare.net

Description

Business research in 2 minute noodle segment MAGGI by Nitin Boratwar IMT Nagpur
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• • • • • • "What Xerox is to photocopier and Colgate to toothpaste, Maggi is to noodles in India." - The Economic Times, a prominent newspaper in India, in 2003

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Descriptive ( Naturalistic observation, Survey) Review Method.

Similarity Rating Dissimilarity Rating Preferential Rating Prepare a Questionnaire on different attributes.

Probability Sampling Technique Simple Random Sample Non- probability Sampling Technique Reliance on Available Subjects

Research questions Trends & reports Usage data Observation Interview Surveys

Data Processing • Validation • Sorting • Summarization Analysis • Conjoint analysis • 2-D Mapping

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