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Business Planning for New Media - Rachel Dixon

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Information about Business Planning for New Media - Rachel Dixon
Education

Published on September 1, 2008

Author: LAMP_AFTRS

Source: slideshare.net

Description

Rachel delivers many wise words about business practises and exploitation for new media projects with a focus on Australian Media referring to the Digital Content Industry Action Agenda - “…not what the government can do…what industry can do for itself…we have got a lot of cottage industries, and a lot of really good ideas and it is really hard to find money for those ideas”.
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business planning for new media rachel dixon rd@handshakemedia.com.au

three elements to any business plan • identifying the opportunity • working out how to extract money from it • working out how to leverage money from investors against the revenue stream © 2006 handshake media pty ltd

what are you trying to achieve? • are you building a business? • what is the ultimate goal? • are you building a product or project? • digital content industry action agenda findings © 2006 handshake media pty ltd

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