Business Plan of School

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Information about Business Plan of School
Business & Mgmt

Published on January 25, 2014

Author: bubblecrack

Source: slideshare.net

Description

Its a business plan of school with all the required content you needed. its original but some are just information. The name we suggested is Green Motive school. Will be given on request and can only be used for education purpose.

BUSINESS PLAN

Green Motive School ` 1, 2014 CREATED BY SAQIB AHMAD RAJA AWAIS ASGHAR HAROON ARSHAD TAHIRA YASMEEN UME HABIBA

Green Motive School Table of Contents 1- ` 1, 2014 Introduction: ................................................................................................................................................................... 5 Competitors: ........................................................................................................................................................................... 6 Market shares: ........................................................................................................................................................................ 6 Regulatory Authority:.............................................................................................................................................................. 6 Industry Analysis: ........................................................................................................................................................... 7 2- Sales of Major Competitors: ................................................................................................................................................. 10 .............................................................................................................................................................................................. 10 Strength and Weaknesses of Competitors ............................................................................................................................. 10 Strength ................................................................................................................................................................................. 10 Weaknesses ........................................................................................................................................................................... 10 Location and Size .................................................................................................................................................................. 11 Medium size campus with small class .................................................................................................................................. 11 Quick flow of information .................................................................................................................................................... 11 Pick and Drop Facility for students....................................................................................................................................... 11 High salary Packages ............................................................................................................................................................ 11 Adaquate Text Books ............................................................................................................................................................ 11 Good landscape ..................................................................................................................................................................... 11 Parents wanting to get involved ............................................................................................................................................ 11 PTA willing to participate ..................................................................................................................................................... 11 Unskilled Staff ...................................................................................................................................................................... 11 Poor Education System ......................................................................................................................................................... 11 No Emphasize on English ..................................................................................................................................................... 11 Weak Infrastructure............................................................................................................................................................... 11 Inadequate Finance ............................................................................................................................................................... 11 Under Staffing....................................................................................................................................................................... 11 No Library............................................................................................................................................................................. 11 Unsafe Play Ground .............................................................................................................................................................. 11 Curriculum too stretched for additional ................................................................................................................................ 11 Profiles of Competitors: ........................................................................................................................................................ 12 Our Company Profile: ........................................................................................................................................................... 13 3- Marketing: ........................................................................................................................................................................ 15 1- Target Market: .......................................................................................................................................................... 15 2- Market Size and Trends: ........................................................................................................................................... 15

Green Motive School ` 1, 2014 3- Competition .............................................................................................................................................................. 16 4- Estimated Market Shares: ......................................................................................................................................... 16 4- Marketing Plan: ................................................................................................................................................................ 17 - Marketing Strategy: ........................................................................................................................................................ 17 - Pricing ............................................................................................................................................................................. 17 -Advertising and Promotion: ............................................................................................................................................. 17 5- Operations: ................................................................................................................................................................... 18 6- Management: ................................................................................................................................................................ 19 7- Finance: ......................................................................................................................................................................... 21 Financial Analysis Forecast:........................................................................................................................................... 21 ....................................................................................................................................................................................... 21 .............................................................................................................................................................................................. 21 Profit and Loss:.................................................................................................................................................................. 21 Cash Flow: ......................................................................................................................................................................... 22 Critical Risks: ......................................................................................................................................................................... 22 1- Potential Problems:................................................................................................................................................... 23 Competitors: .................................................................................................................................................................. 23 Continuity of Good Teaching: ...................................................................................................................................... 23 Implementation of advance Knowledge: ...................................................................................................................... 23 Emergency Procedures:................................................................................................................................................. 23 2- Obstacles and Risk: ................................................................................................................................................... 23 Gradual Investing: ......................................................................................................................................................... 23 Government policies: ........................................................................................................................................................ 24 Alternative course of Action: ............................................................................................................................................ 24 Milestone: ............................................................................................................................................................................. 24

Green Motive School ` 1, 2014 EXECUTIVE SUMMARY The following information present in this business plan is based on actual facts and figure. However some of the required information is based on future aspects. This is a project of newly established school which is situated in RAWALPINDI. A clean and clear view of our business is present here including financing, managing and other aspects. We have also shown the trends of our current and past education system that is prevailing in our country and those are absolute actual figure. We have mentioned our competitors which are solely for strategically purpose and have conducted the industry analysis of education sector for which we have used some information of Pakistan education authority. Regulation authority has been described different set of rules are organized and also our marketing plan which was our main goal for improving our education is described. The years of finance that has showed is just the show case we cannot really estimate what and how much finance is needed for our future aspects but just showed because to see if it possible to start the business with available finance.Further all the information present here is confidential so nothing should be leak out or transferred to anyone.

Green Motive School ` 1, 2014 1- Introduction: The Business plan on which we are working is related to education sector, establishing the school with proper available facilities. Basically, the main aim of this business plan is to make school in which we provide some quality services to students. Beside education we will also promote some other activities. The name of school which we have decided is GREEN MOTIVE SCHOOL SYSTEM. Basically the idea is to give something fresh to the students in terms of knowledge, involving them to some activities like crafts work, games, painting etc. Besides involving our students to such programs we will also promote our Islamic value by educating right paths. Nature of Business: So, it is service sector, providing modern educations to different levels of the students and also provides the opportunity to the students for co-curricular activities. Mission and Vision: To provide modern knowledge with help of qualified teachers to rural and urban areas. And to become greatest source of providing knowledge to students. Product & Services: Montessori Classes, Play group, English Medium, Science & Arts, Extra classes for the weak students.

Green Motive School ` 1, 2014 Competitors: As it will be newly based school so there will be our competitors on which we need to focus. Some of names are following.  Lahore School System  Aakash Public School.  Al-naveed Public School  MNI Model School  Quaid-E-Azam Model Public School These schools are located in the area close to urban areas providing education services to different classes of the students. Market shares: Lahore School System 40% Askash Public School 25% Islamabad School System 20% Al-Naveed Public School 8% MNI Model School 7% Regulatory Authority: Private Educational Authority Islamabad is the authority who will be our main concerned for monitoring the functions of the school. Only Green Motive School will be the institution, registered for the SSC level. All others competitors are not registered for this level.

Green Motive School ` 1, 2014 Qualified Staff: We hire the qualified staff for the our institution Mr. Adil Mahmood Mr. Naeem Akhter Mr. Yasir Mehmood Mr. Syed Yasir Shaha Principal Vice Principal Teacher Islamic Teacher M.A, M.Ed. BSC, B.ed BSC Islamic Certificate Girls & Junior Section Miss. Nigat Adil Miss. Saqiba Miss. Asia Javiad Section Head Teacher Teacher MSC, B.ED BA, B.Ed. BSC 2- Industry Analysis: Following is the industry analysis of education sector. Economic Trends: Education is the key issue to improve living standards and to reduce social and income inequality. Different Governments in Pakistan have taken numerous steps to improve the quality of education. According to the Education Statistics of 2011-12 Shows that literacy rate was high in urban areas (74%) then the rural areas (48%). Literacy rate in men are more the women's, as for men (69%) compared to women (45%). Province wise literacy rate indicates, "Literacy rate in Punjab is (59 %), Sindh, (59%), Khyber Pakhtunkhwa (50%) and Balochistan at (45%)". Total adult literacy rate show the figure of 57%. Pre‐Primary Education is a vital element of Early Childhood Education. Technological Trends: If we take an example of Pakistan, we still prevailing the same old method of studies. Even in these modern days we didn’t even allow our students to use the latest technology such as tablets, computer etc. But if we see

Green Motive School ` 1, 2014 This internationally we came to know that they are using very possible way to educate them. For example following are the list of latest trend mf technology they are using in their education sector. 1- Tablets 2- social network 3- end of era PC, Laptops Political and Legal Trend: Political instability has become a serious and threatening problem especially in developing and underdeveloped countries. It is creating massive problems and hindering the development of these countries. we want to talk about the leadership in education sector. We have no leadership whatsoever in education sector. You can see the situation of budget allocation for education. Every year the sizes of education budget decreases despite of increasing population. Pakistan spent 2.06% of its GDP on education which should be 5% Anticipated Growth of the Industry Explanation: As seen above that there is continuous growth in the education sector. The above table shows the growth till 2009. But as you can see there is no declined in the number. So, we can say that we have strong future aspects of growth in the education Industry.

Green Motive School ` 1, 2014 Schools Entered in past 3 years: There are many schools that have been established of secondary level in whole Pakistan. But, we have to see the schools, education sector that has been open in last 3 year near to over school. Following are some new schools that have been entered into education industry. 1- MNI Model School 2- APS Alam Public School 3- Mefooz Shaheed Public School 4- AL- Naveed School 5- Lahore School System What are our nearest competitors? Following are some schools that our closest competitors working in that area. 1- Akash Public School 2- Mehran Model School 3- Lahore School System. The question arises that why they are our closest competitors that are because of some following reasons. 1- Strength – According to number of Students 2- Quality Education 3- Qualified Staff Our Education Operation/ Process: 1- Annual Session for board classes 2- Three Time exams 3- Rechecking System 4- Availability of Facility 5- Extracurricular activities

Green Motive School ` 1, 2014 Sales of Major Competitors: On the basis of students enrolled in the schools. 2011 2012 2013 Growth Akash Public School 76 70 80 Stable Mehran Model School 63 80 82 Steady Increase Lahore School System 115 140 200 Increasing School Name Strength and Weaknesses of Competitors Strength Weaknesses

Green Motive School ` 1, 2014 Location and Size Unskilled Staff Medium size campus with small class Poor Education System Quick flow of information No Emphasize on English Pick and Drop Facility for students Weak Infrastructure High salary Packages Inadequate Finance Adaquate Text Books Under Staffing Good landscape No Library Parents wanting to get involved Unsafe Play Ground PTA willing to participate Curriculum too stretched for additional

Green Motive School ` 1, 2014 Profiles of Competitors: Name Akash public school Address Gala stop, haren mera (FA), Islamabad No. Of Teachers 20 No. of students 500 Registration Yes Affliation No Levels Middle Market shares 33% Principal Rasib Mehmood website Nil Name Mehran Model School Address Biber Trar (F.A) Islamabad No. Of Teachers 14 No. of students 200 Registration Yes Affliation No Levels Higher Secondary Market shares 13% Principal M. shawez website Nil

Green Motive School ` 1, 2014 Name Lahore school system Address Pwd Society Islamabad No. Of Teachers 25 No. of students 250 Registration Yes Affiliation Yes Levels Secondary Market shares 16% Principal Saeed Yasir Shahid website Nil Our Company Profile: Name Green Motive School Address Malali Haren Mera (FA), Islamabad No. Of Teachers 13 No. of students 70 Registration Yes Affliation Yes Levels Secondary

Green Motive School Market shares ` 1, 2014 5% Principal Naeem Akhtar Website www.greenmotive.com.pk How Profile is Different from Competitors: Based on above table we came up with some f following points. Beginning: As we know that our school has just been started and showing the clear views our company profile. Our share is low but we know that it can increase with the passage of time. Since we are new to this area so we are still focusing on some other aspects. Website: As we have seen that our competitors have no such websites on which students can get information. So it is complicate to see privacy policy of school which causes in less development of interest in parents. So we have provided the website on which they can get the information. We know that our target class has no knowledge of internet. We want to tell other areas of that region that this school has quality. Registration and Affliations: The school is affiliated with the federal board of intermediate and secondary education Islamabad and our school is registered with the private education authority. Qualified Staff: Unlike other school all of them are not qualified according to requirement. But, green motive school staff is highly qualified.

Green Motive School ` 1, 2014 3- Marketing: In marketing we observe the following things. However some of them we have discussed in Introduction. 1234- Target Market. Market Size and Trends. Competition. Estimated Market Shares. 1- Target Market: Market Analysis 2014 Potential Customers High School Students Junior Sections Students Total 2015 2016 2017 2018 25 30 55 26 33 59 27 36 63 28 40 68 29 44 73 Growth 5% 10% 7.33% CAGR 3.78% 10.05% 7.33% 2- Market Size and Trends: Since we have seen previously that there is gradual increase in the education sector, People are willing to pay and new trends are coming. Let’s see Simple diagram showing of market growth below.

Green Motive School ` 1, 2014 3- Competition  Lahore School System  Aakash Public School.  Al-naveed Public School  MNI Model School  Quaid-E-Azam Model Public School 4- Estimated Market Shares: 5- Lahore School System 40% 6- Askash Public School 25% 7- Islamabad School System 20% 8- Al-Naveed Public School 8% 9- MNI Model School 7%

Green Motive School ` 1, 2014 4- Marketing Plan: In marketing plan we have following things which are related to our project. - Marketing Strategy: It is important to the marketing strategy to develop an attractive image for the customer. This can be done in a number of ways: 1. Participation in Expos. Another image-building marketing ploy is participating in expos. These show houses are usually for the benefit. This would require time and effort, but not much in the way of money. - Pricing -Advertising and Promotion: Website: Our website is an opportunity to offer current information on special events, students portal, announcements and all the required information which needed by the customer. Info: The Green motive website will be initially developed with few technical resources. Host24 will host the site and provide the technical back end. We will maintain a simple, classy, yet Internet focused site. The website logos and graphics will be the same artwork found on business plan... As the website rolls out future development such as newsletters and downloadable market research reports, a technical resource may need to be contracted

Green Motive School ` 1, 2014 to build the traceable download and the newsletter capabilities. We will also look into pre-packaged solutions through host24 and other Web hosting resources. Website Template Preview: Facebook Marketing: Facebook marketing will be our main concern. We will make the page and advertise on same area with targeted marketing. As we know that Facebook marketing Is viral so we don’t have to work any harder on that. And also we will focus on printing marketing. 5- Operations: Identify location: As we have selected Malali Haren Mera location which is a perfect location because it can be accessed by not only Rawalpindi customers but also attracts lots of people from Islamabad as is located between it. We know that by selecting this area we will get lots of opportunities further some points are discussed below. Advantages: 1- Ability to attract both rural based students and also some of urban.

Green Motive School 2- Sense of education importance increasing in that area. ` 1, 2014 Zooning: The area that is covered is approximately 1 kanal. Taxes: The ax is based on annually still focusing whether to pay with legal charges or monthly or annually. But focusing on yearly based. Nearness/Priorities to Supply: We will always give the priorities to our supplier. That’s why we have selected our nearest necessary supplier like stationery, papers etc. because can be needed anytime. So we will always keep the direct relation with our customer since they are important part of our business process. Access to Transportation: We are still focusing on this aspect since we are targeting most of local we don’t need any transport facility for this however we do focus on teachers transport which will be our main prioritiesz 6- Management: Management Team: We have high level of dedicated management team. Following are our main team member according to their responsibilities.

Green Motive School ` 1, 2014 Legal Structure: Mr. Adil Mahmood (Head Teacher) Mr. Naeem Akhtar (Vice Principal) Mr. Haroon Arshad (Asisistent teacher)

Green Motive School 7- Finance: Financial Analysis Forecast: Expenses: Fixed Assets: Owners Contributions: Profit and Loss: ` 1, 2014

Green Motive School ` 1, 2014 Cash Flow: Critical Risks: As we know has every company has to face some problems, risks and managing their activities. We will try to add DRR, regulatory arrangements to ensure provision and use of school safety equipment to deal with natural

Green Motive School ` 1, 2014 and human induced emergency situations. Structural and nonstructural measures help ensuring school safety by putting in place the necessary DRR legal and regulatory arrangements and providing an enabling environment for their implementation. There may be risk of competitors, government polices etc. These are discussed below 1- Potential Problems: Competitors: Competitors are our main problem. As we are located in the area where lots of other school are also in working so it will be tough for us to gain our customer confidence. Continuity of Good Teaching: A school does have this continuity and the commitment but it can never succeed unless it also has the teaching skills and knowledge. Implementation of advance Knowledge: It will be problem for us because we know that all students do not have equal level of mental level. So what will happen when we impose some modern knowledge? Do they able to get what we are trying to teach or not. Emergency Procedures: What will be our course of action in case of emergency? The procedures for school that has preplanned and how can we overcome if some new problems generates. 2- Obstacles and Risk: Gradual Investing: Since, we are investing each and every year for improving our school different aspects so we are taking risk because we don’t know the future just expecting that the growth will increase and our investment on green motive school will help us to maintain high level of education.

Green Motive School ` 1, 2014 Government policies: Government and legal policies are already affected many education sector in Pakistan. Every day there is change in law. We cannot work on current rules and regulation and other aspects said by our government but to3only wait and see new policy. Alternative course of Action: We can only say that since all the above mentioned obstacles and risk can only be seen in future. Since the government policies change we will try to adopt those new changes and also we also focus on our investment policies in coming whether to invest or not. And when we talk about problems we can say will hire some more professional teachers and will advise them that these are our limitation and your responsibilities and you should work according to this and some other aspects mentioned above. Milestone:

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