Business Plan Introduction

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Information about Business Plan Introduction
Business & Mgmt

Published on March 12, 2014

Author: ThreeSixtyAcademy



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Introduction  In this lecture we will be covering the introduction elements of the business plan, which are as follows:  Executive Summary  Personal Profile  Innovative Business Vision  Business Model

Executive Summary  In order to produce the executive summary element, the following should be completed:  What is the business?  What is the market?  What is the potential for the business?  Vision – what the organisation will be like in the future  Forecast profit figures  Funding requirements  Prospects for the investor/lender

Personal Profile  In order to produce the personal profile element, the following should be completed:  Skills and Qualifications  Experience which has a direct bearing on your business  Further skills which could be required

Innovative Business Vision  In order to produce the innovative business vision element, the following should be completed:  Describe the idea developed, including the group of customers envisaged  How the proposed venture could satisfy customers needs and aspirations  Describe the attributes of the targeted customers  How the business meets the needs of the customers

Business Model  In order to produce the business model element, the following should be completed:  Describe the model, including the routes to market

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