Business -- Now

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Information about Business -- Now
Business & Mgmt

Published on September 20, 2008

Author: jjkorhonen



The presentation highlights some trends of today's business and discusses their implications to information technology. The Agenda (2001) by Michael Hammer is reviewed in the light of recent developments in business and IT. Business. Now.



Commoditization of Products and Services

Total Products and Services

Time and Space Contraction


Small is the new Big

Hammer (2001):The Agenda Run your business for your customers Give your customers what they really want Put processes first Create order where chaos reigns Measure like you mean it Manage without structure Focus on the final customer Knock down your outer walls Extend your enterprise

1. Become an ETDBW

Moments of Truth

2. Give your customers what they really want

3. Put Processes First

“Process is the Clark Kent of business ideas.”

4. Certaeodrerwrehecaohsrgneis

5. Measure Like You Mean It

6. Managewithoutstructure

7. Focus on the final customer

Markets are Conversations − Again

8. Knock down your outer walls

9. Extend your enterprise

production economy quality and mass marketing economy customer service and niche marketing economy distribution and sales-driven economy ‘customers of one’ economy 1950 1960 1970 1980 1990 2000

“In times of fundamental change, the riskiest strategy is not to act boldly but to continue in the old ways. That is guaranteed to lead you to failure. If you act, you at least have a chance.”

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