Published on March 9, 2014
THE BUSINESS MODEL DEVELOPMENT FOR FREIGHT RAILWAY COMPANY A CASE STUDY OF Wirania Swasty - Mohammad Hamsal
Nine Building Blocks (Existing Business Model) KEY KEY PARTNER PARTNER KEY KEY ACTIVITIES ACTIVITIES Suppliers & providers KEY KEY RESOURCES RESOURCES VALUE VALUE PROPOSITION PROPOSITION RELATIONSHIPS RELATIONSHIPS CHANNELS CHANNELS Tangible Directorate General of Railways rolling stocks and infrastructures, Railway system Intangible Machinist, Ignasius Jonan Brand COST STRUCTURE COST STRUCTURE Source: Analysis, 2013 adopted from Osterwalder, & Pigneur, 2010 REVENUE STREAMS REVENUE STREAMS CUSTOMER CUSTOMER SEGMENTS SEGMENTS
Strengthening Strategies Using Business Model Canvas Resource-Driven Finance-Driven Source: Osterwalder, & Pigneur, 2010 Offer-Driven Customer-Driven Multiple Epicenter-Driven
Big Picture Assessment KEY PARTNER KEY ACTIVITIES Suppliers & providers KEY RESOURCES VALUE PROPOSITION RELATIONSHIPS CHANNELS Tangible Directorate General of Railways rolling stocks and infrastructures, Railway system Intangible Machinist, Ignasius Jonan Brand COST STRUCTURE Source: Analysis, 2013 adopted from Osterwalder, & Pigneur, 2010 REVENUE STREAMS CUSTOMER SEGMENTS
Blending the BOS Framework with the BMC Customized Service Going Green Source: Osterwalder, & Pigneur, 2010
Business Model Innovation KEY PARTNER KEY ACTIVITIES VALUE PROPOSITION RELATIONSHIPS CUSTOMER SEGMENTS Integrated logistic services, Ground Handling Green Operating KEY RESOURCES Suppliers & providers Directorate General of Railways Personal online profiles Secure CHANNELS Customized Service Intangible Machinist, Ignasius Jonan, Brand COST STRUCTURE REVENUE STREAMS invest in assets Source: Analysis, 2013 adopted from Osterwalder, & Pigneur, 2010 “Offer-Driven”
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