Published on March 12, 2014
Bashir Hasan Company: Chronicle Publications Pvt. Ltd. Project Title Market Research on the visibility and acceptability of the relaunched “Business & Management Chronicle” magazine.
Company Good market presence from last 20 yrs. A pioneer in imparting knowledge and guidance to the young and ambitious Indians. Mr. M. N. Ojha is the chairman. Their periodicals are:- a) Civil Services Chronicle (English & Hindi) b) Business and Management Chronicle (English) c) Pratham Pravakta ( Hindi) Their Annual Magazines:- a) Chronicle Year Book (English & Hindi) b) Civil Services Planner
Business and Management Chronicle It is a monthly magazine (Rs 40/-). It is published from the house of Chronicle Publications Pvt. Ltd. It is for aspiring students who want to crack exams of CAT, MAT, GRE.GMAT, TOEFL etc. It prepares students not only for the written exams but also for group discussions and personal interviews. It provides excellent strategies, analysis of question papers of various management entrance tests, tips for GDPI etc., to the MBA aspirants. Its circulation is 65,000 and readership is 3,00,000.
Research Objective: To know the demand of the magazine in the market. Visiting retailers and finding out the strength of the competitors. Convincing the coaching institutes for association with the magazine by conducting NET-CAT mock test series. To know the expectations of the readers from the concerned magazine. Research Design: Exploratory Descriptive Causal
Research continued… Data Collection: Secondary data: Collected both from the company (internal source), as well as from other sources (external source). With the help of the internet, preparation of various databases of coaching institutes, B-schools, some big retailers. Primary Data: Data collected through questionnaires and field observations.
Do you provide any business magazine/s to your students? 64% 27% 9% Yes No Sometimes
Do you keep monthly Business magazines? 70% 30% Yes No
From where you procure the magazine? 42% 20% 13% 25% Wholsaler Publication house Vendors Book agencies
What is the sale of Business & Management chronicle?( in a month) 34 16 18 12 No of retailers a) 1 to 4 b) 5 to 8 c) 9 to 12 d) More than 12
According to the retailers, following magazines sell more: 1. Business Outlook 2. Civil Services Chronicle 3. Current affairs 4. India today 5. Business today 6. Competition success review 7. Others
According to the students, the contents of an ideal business and career magazine should comprise of: 1. Business quiz 2. Updates of corporate 3. Details of up growing Business schools 4. Key success factors in the way of success to corporate 5. General awareness 6. Details of ongoing national and international seminars
Limitations Respondents were in hurry so they did not respond properly. Some respondent don’t want to give full information. Non-cooperative behavior of the retailers. Retailers try to avoid you by calling some other day or time. Busy schedule of the people. Some information available on the website was wrong which further made the work more difficult. It was very difficult to pitch up the product in rural areas as they were not so much into the technology.
Conclusion The sales of Business and management Chronicle are not very good. B & M is loosing its customer base due to the decrease in number of management aspirants. Price is not the most important factor affecting the choice of a Brand. Coordination of NET-CAT is also a good idea to promote the magazine in coaching institutes. The customer may switch to competitors due to better content of magazine. Pratiyogita Darpan is the leading magazine in the competitive magazine’s category.
Business & Management Chronicle. BM February 2015: BM March 2015: BM August 2015: BM November 2014: BM December 2014: ... Subscribe Chronicle Magazine ...
Business & Management Chronicle: PRATHAM PRAVAKTA: Subscribe Chronicle Magazine Online. ABOUT US.
Murugan Magazine Distributors Pvt. Ltd. Business & management Chronicle -
Running a small business? Learn how to operate and grow a business with information from accounting and bookkeeping to how to obtain small business ...
Economy & Business Chronicle. English Fortnightly Magazine More » Economy & Business ... Economy & Business Chronicle.
Business management magazine subscriptions - search our list of business management magazines. To find the right business & finance magazine subscription.
Business Management - read about Best Business Practices, Business Ethics, Managing a Budget, Managing Employees, Office Supplies and Equipment, Product ...
Business Management News. Business Management US offers insights on the latest international business news and management strategy, featuring key business
Project Management - read about Project Management Reporting Software, How Can Project Management Software Save a Business Money?, What Actions Can the ...