Published on March 12, 2008
Business intelligence market consolidation won’t terminate Innovation | BI Blog | Busines... Page 1 of 6 Home About Us Our Products Our Services Case Studies Global Partnership Program Submit a Post Business intelligence market consolidation won’t terminate Innovation CA Ashwin Dedhia Business intelligence (BI) is no longer a back-office, nice-to-have application. It’s the next business differentiator. Acquisitions & mergers are taking place in BI and corporate performance management (CPM) market. 2007 has been the year of dramatic BI consolidation. One of the hottest segments of the tech industry, BI software, is going through a major phase of consolidation as one major player after another is acquired by larger companies. Oracle overlaps its BI products with Hyperion: Hyperion itself was based on a series of mergers and acquisitions, bringing together products that originated in at least a dozen separate companies and in Oracle, it has joined a BI/CPM stable. There is considerable overlap between these various BI products: for example, there are several different relational reporting tools, and several OLAP servers. Oracle’s home-grown BI tools and applications are the weakest & unsuccessful. These were replaced by the equivalent Hyperion products. Ironically, Hyperion had spent the previous 18 months starting the integration of its many tools into its new System; now Oracle started this all over again, in an attempt to rationalize and merge its messy range of overlapping BI and CPM tools, and then integrate them with its other tools and applications. This is a rough ride for both Oracle’s products and their users. Customers should ask: http://blog.maia-intelligence.com/2008/02/06/business-intelligence-market-consolidation-... 3/12/2008
Business intelligence market consolidation won’t terminate Innovation | BI Blog | Busines... Page 2 of 6 Where are the analytics? Like Oracle, Hyperion lacks analytics beyond simple descriptive statistics. What’s particularly lacking are predictive analytics (data mining, forecasting, optimization), the kind that help leading companies differentiate, compete and succeed. This acquisition still does not provide an integrated platform including data integration, storage, BI and analytics. Where are the BI solutions that address specific business and vertical industry issues? While Oracle has vertical and horizontal domain expertise — it is not significant player in the BI area. The acquisition of Hyperion does not overcome this deficiency. Where are the performance management capabilities for human resources, IT and internal operations and the procurement office? Both companies have had recent acquisitions that result in overlap of product functionality. Consequently, customers will take a wait-and-see approach looking for the roadmap defining what products will remain in the portfolio. Many such question will arise SAP abandons its organic growth strategy to acquire Business Objects: The wave of BI acquisitions in 2007 got a dramatic boost on October 7, when SAP announced that it was acquiring Business Objects for €4.8bn ($6.8bn) cash (or $5.9bn net of cash in hand). This was by far the largest BI acquisition, expected to be completed in Q1 2008, and is almost certainly another response to Oracle’s acquisition of Hyperion earlier in the year. There are several questions a customer should ask with this deal: What’s SAP’s vision for performance management? What BI products will stay? Which ones will go under the new company? Who do I go to now for support and services? Will I be forced to use the SAP technology stack? What if I don’t want to? How can I start a project as a BOBJ customer with one set of technologies without knowing if I’ll need to replace them soon after? The list goes on and on. IBM tries on application software business by buying Cognos: Though there is little product overlap between the product ranges, IBM’s large services business with other BI vendors’ products may suffer. Also, unlike other large BI acquisitions, there are few apparent synergies between the IBM and Cognos software businesses — IBM has in recent years focused on infrastructure rather than application software. Its earlier forays into BI have all been less than successful & came to a sticky end, and it had looked like a bruised IBM had turned its back on the BI software business. Cognos was more worried than it claimed about the prospect of having to compete as an independent against Oracle, SAP and Microsoft. As IBM does not have an existing BI software business, forced integration with other parts of IBM probably would not make much sense. IBM Customers should ask “When will they be able to integrate the Cognos stack into their IBM solutions?” Cognos customers who are not IBM users should ask, “Will you force me to install IBM infrastructure in future upgrades?” and “How will this affect the existing integration projects?” What will happen to the remaining BI vendors? The remaining players, including SAS, MicroStrategy and Teradata, are likely to be in the sights of larger companies looking to cash in on what has become a full-fledged boom. What will they gain out of these acquisitions? While it gives the acquirers major market share, it potentially limits the BI vendor’s technology to an acquirer-only solution in the future. Most organizations still need an independent BI solution because they possess a collection of data, applications and platforms from multiple vendors. Customers should be concerned about their ability to openly leverage their current investment strategies in the future. The goal of acquirers has been to move customers toward their offerings, which may not be in the best interest of current BI customers. Another concern may be the integration of their multiple development organizations. In spite of the growing M&A, BI remains difficult to implement. Lot of customers say that BI is really hard to use. They are not getting the value out of their investments that they have made. After having invested a lot in back- http://blog.maia-intelligence.com/2008/02/06/business-intelligence-market-consolidation-... 3/12/2008
Business intelligence market consolidation won’t terminate Innovation | BI Blog | Busines... Page 3 of 6 end systems, less than 10 percent of their employees actually touch it, or get access to the data. Few BI customers have around six different BI solutions across multiple different departments, none of which talk to each other. And they’re hard to use, so BI customers have to send people to training for months to learn how to use it. Too often large companies focus on only their largest customers, instead of understanding the market needs across the board. What customers do want when it comes to managing information is an independent information management layer that can seamlessly integrate with both transaction systems and end-user tools, like Hyperion, BO, Cognos & others. Then and only then will they be able to give customers what they want- independence and choice to leverage the BI platform that makes the most sense for their individual requirements. Any BI customer, needs to take a look at their current deployment and determine if end users are adopting the technology, and if the solution is helping enable decision-making in the context of a mission-critical business process that invariably spans multiple data sources, including real-time data. Customers want solutions that deliver real-time decision-making for end-users across the organization. How will all the above vendors address this trend? CIOs today prefer to purchase their BI from an independent vendor – not an application or database vendor. Customers have multiple ERP systems and warehouses like SAP, Oracle E-Business, JD Edwards, Siebel, Peoplesoft, Microsoft, IBM, and Teradata, and they have other data sources such as XML, Excel, and Blogs. And they also have a mixed bag of infrastructure like Portals, Security systems and Application Servers and as they acquire and merge with other companies these scenarios get even more complex. Customers need an independent performance layer that fits into their enterprise infrastructure and that sits on top of all of their applications and data sources. MAIA perspective: BI markets continue to evolve. There’s still plenty of room for growth in the BI market. The BI market has only penetrated 10 to 15 percent of the known user base, but there is a vast opportunity for BI well beyond today’s known markets. MAIA does not see this trend as a threat. Unlike traditional BI tools like Hyperion, BO & Cognos which emphasize centrally managed reports and dashboards, MAIA’s interactive, visual capabilities for data analysis help line of business users across organizations easily spot trends, outliers, and insights in the information they use every day without having to wait for new reports. Operational BI is the call of the day. MAIA has a vision is to deliver what customers want through a single, integrated solution and provide pervasive BI through high-performance, value for money BI solutions for all business users throughout the organization, leading to better, faster, more relevant decisions. MAIA has ability to deliver on-demand BI to the un-served masses and our wide-reaching data integration. MAIA works with customers who are looking to deploy 1KEY as a way to augment their current BI tools and get more ROI from their existing investments. This is another signal that traditional BI is becoming part of the application infrastructure stack. ShareThis Posted on February 6th, 2008 by Ashwin Dedhia Filed under: Business Intelligence, Emerging Trends, View Points & Perspective | Edit Related Posts Business Objects and Cognos Customers - Redefine Your Dead Investments 1KEY Dashboard - Because Humans Think Visually! Business Intelligence & Information Management MAIA Intelligence CIO Power List 2008 – People Who Matter! Leave a Reply http://blog.maia-intelligence.com/2008/02/06/business-intelligence-market-consolidation-... 3/12/2008
Business intelligence market consolidation won’t terminate Innovation | BI Blog | Busines... Page 4 of 6 Logged in as admin. Logout » Submit Comment Notify me of followup comments via e-mail « MAIA Intelligence starts corporate blog on business intelligence Information not just for bosses anymore; Once domain of statisticians & analysts; not anymore » Recent Comments Prasad Ajinkya on Predictive Analytics-A future Insight of Data Analysis Sanjay Mehta on Generic View on Data Warehousing and BI Tools Anil Mahadev on Generic View on Data Warehousing and BI Tools Rupesh on Business Objects and Cognos Customers - Redefine Your Dead Investments Anoop on Generic View on Data Warehousing and BI Tools Recent Posts Top 15 Powerful Functionality and Glossary of Standard BI Software CIO: “Your customers are doing the integration for you.” Predictive Analytics-A future Insight of Data Analysis 1KEY Dashboard - Because Humans Think Visually! MOSS 2007 - A Must Have For Growing Enterprises Categories Business Intelligence (32) CIO Community (10) Emerging Trends (10) Entrepreneurship (9) View Points & Perspective (17) Tags 1KEY 1KEY Agile Affordable BI Agile BI bi analytics BI reporting BI tools Business Decision Business Intelligence Business Objects case studies CIO COGNOS Dashboard Emerging Companies Entrepreneurship ERP Health HRM Indian IT Industry Information Innovation KPI MAIA maia intelligence maia intelligence blog Management Management Information Systems Manufacturing Marketing Medicines Microsoft MIS Operational BI Reporting & Analytics Software SAP SCM Scorecard SQL Startup Accelerator Program Strategy Tally Ticker http://blog.maia-intelligence.com/2008/02/06/business-intelligence-market-consolidation-... 3/12/2008
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