Published on March 20, 2014
BUSINESS GROWTH MARKETPLACE Yves L G – March 2014 Digital Marketing for Hospitality
Yves L G – March 2014 Genera&on C is the Genera+on Y (80’s – 90’s). The C is for « Connected ». The Genera+on C is the genera+on that has grown-‐up with a close rela+onship with technologies. They use them to communicate, collaborate and create. YouTube Genera&on is an extension of Gen C as they use YouTube to share, communicate, be informed… It is deﬁntely part of their life. Millennials is Genera+on Y (or C) and Z that is comfotable with the technologies’ use and quickly adaptable with it. Some Definitions
Yves L G – March 2014 Millennials are: -‐ Mul$taskers (mul+tasking pros, can manage many responsabili+es in the same +me) -‐ Connected (know everything on social medias, use them to get informa+on and share) -‐ Tech-‐Savvy (a lot of skills to deals with technologies) Millennials want: -‐ Instant Gra$ﬁca$on & Recogni$on ( feel like what they are doing is important) -‐ Work-‐Life Balance & Flexibility (no sacriﬁce of their personal life in order to advance their careers) -‐ Collabora$on (team-‐oriented and enjoy collabora+ng and building friendships with colleagues) -‐ Transparency (open and honest rela+onship with managers and co-‐workers) -‐ Career Advancement (opportuni+es to develop their career within the company they choose) hPp://talent.linkedin.com/blog/index.php/2013/12/8-‐millennials-‐traits-‐you-‐should-‐know-‐about-‐before-‐you-‐hire-‐them Millennials Characteristics
Yves L G – March 2014
Millennials’ expectations for travel -‐ Instantaneity & Flexibility of servcies -‐ Real +me informa+on -‐ Peer review -‐ Share on difefrent social medias -‐ Diﬀerent booking structure -‐ Business travelers -‐ Required essan+als & wanted ameni+es -‐ Authen+c local experiences -‐ Volunteer travel / Social responsability Yves L G – March 2014 hPp://hotel-‐online.com/News/PR2013_2nd/Apr13_MillennialTrends.html
Millennials’ expectations for hotels -‐ Free Internet -‐ Casual food available 24/24 -‐ 7/7 -‐ Self-‐service Check-‐in/Check-‐out -‐ Hotel with individual personality -‐ Mul+-‐use lobby encouraging sociliza+on between guests Yves L G – March 2014
Millennials’ customer behavior with current custormers -‐ Booking habits diﬀerent -‐ Peer reviews and strangers opinions count more -‐ Always connected -‐ Empowered (sel check-‐in/ check-‐out) -‐ Visual mor eimportant than text -‐ Desire to meet people and socialize in hotel’s lobby Yves L G – March 2014
Yves L G – March 2014 Gen C or Millennial in image
Have you heard? There’s a game-‐changer in town. MarrioP Interna+onal’s newest player in the aﬀordable 3-‐star-‐+er segment for Millennial global nomads. It’s got the power of MarrioP behind it. The potency of style, innova&on and tech-‐savvyness surrounding it. And a whole lot of waPage to light up its vibrant future. Yves L G – March 2014
THIS IS RED: A NEW HOTEL PHILOSOPHY WHERE IMAGINATION DESIGNS THE EXPERIENCE AND EXPERIENCE INVENTS THE FUTURE. THIS IS NOT LUXURY. THIS IS ESSENTIAL. THIS IS THE BUSINESS STORY OF RADISSON RED -‐ WELCOME RED IS MORE THAN AN IDEA. WE ARE RE-‐INTERPRETING THE GUEST EXPERIENCE, STARTING WITH THE WOW: THE SENSE OF ARRIVAL IS A GALLERY, IT'S ARTISTIC, ENERGETIC, PROACTIVE AND WELCOMING. AND THE ROOMS MATCH -‐ STYLISH AND MULTI-‐ FUNCTIONAL -‐ WHERE THE WALLS ARE A CANVAS FOR MOVIES, FOR ART, FOR WORK. THERE'S A GREAT BAR AND DELI, SIMPLE FOOD DONE REALLY WELL, ALL TRULY CONNECTED. SPACE TO WORK, SPACE TO WORK OUT, SPACE TO PLAY, SHOP, BROWSE, ADMIRE, MINGLE -‐ SPACE TO SIMPLY BE Yves L G – March 2014
More than a Hotel At Andaz, we’ve set the stage to ignite crea+ve minds and bring eclec+c souls together. Infused with character our hotels weave itself into the fabric of its locale. Uncover an environment free of barriers, where ideas are exchanged and encouraged. Each hotel features indigenous designs capturing the sights, sounds and tastes of its surrounding area. Our spaces, food, artwork and events bring an authen+c, in+mate feeling that you’re in a place quite unlike anywhere else in the world. Every detail is an opportunity to explore a unique des+na+on and every moment is a chance to discover something new. Yves L G – March 2014
People + Passions Andaz is a Hindi word meaning “personal style.” Our hosts get to know each guest and have the freedom to curate an inspiring experience based on the guest’s personal preferences. A crea+ve passion for the area we live and work in is reﬂec+ve in each our staﬀ members. They are not only free, but also encouraged to bring and display their crea+ve passions at work. It keeps us all energized and excited, which in turn, sparks crea+vity and inspira+on in our guests. For the people who work here, adap+ng to a constant change s+mulates excitement. For the people who stay here, the perpetual unscripted service inspires and fuels their work. Yves L G – March 2014
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