Business growth marketplace

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Information about Business growth marketplace

Published on March 20, 2014

Author: YLLG

Source: slideshare.net

BUSINESS GROWTH MARKETPLACE Yves L G – March 2014 Digital Marketing for Hospitality

Yves L G – March 2014 Genera&on  C  is  the  Genera+on  Y  (80’s  –  90’s).  The  C  is  for  «  Connected  ».   The   Genera+on   C   is   the   genera+on   that   has   grown-­‐up   with   a   close   rela+onship   with   technologies.   They   use   them   to   communicate,   collaborate  and  create.         YouTube  Genera&on  is  an  extension  of  Gen  C  as  they  use  YouTube  to   share,  communicate,  be  informed…  It  is  defintely  part  of  their  life.         Millennials   is   Genera+on   Y   (or   C)   and   Z   that   is   comfotable   with   the   technologies’  use  and  quickly  adaptable  with  it.   Some Definitions

Yves L G – March 2014 Millennials  are:   -­‐  Mul$taskers  (mul+tasking  pros,  can  manage  many  responsabili+es  in  the  same  +me)   -­‐  Connected  (know  everything  on  social  medias,  use  them  to  get  informa+on  and  share)   -­‐  Tech-­‐Savvy  (a  lot  of  skills  to  deals  with  technologies)     Millennials  want:   -­‐  Instant  Gra$fica$on  &  Recogni$on  (  feel  like  what  they  are  doing  is  important)   -­‐  Work-­‐Life  Balance  &  Flexibility  (no  sacrifice  of  their  personal  life  in  order  to  advance   their  careers)   -­‐   Collabora$on   (team-­‐oriented   and   enjoy   collabora+ng   and   building   friendships   with   colleagues)   -­‐  Transparency  (open  and  honest  rela+onship  with  managers  and  co-­‐workers)   -­‐  Career  Advancement  (opportuni+es  to  develop  their  career  within  the  company  they   choose)   hPp://talent.linkedin.com/blog/index.php/2013/12/8-­‐millennials-­‐traits-­‐you-­‐should-­‐know-­‐about-­‐before-­‐you-­‐hire-­‐them   Millennials Characteristics

Yves L G – March 2014

Millennials’ expectations for travel -­‐  Instantaneity  &  Flexibility  of  servcies   -­‐  Real  +me  informa+on   -­‐  Peer  review   -­‐  Share  on  difefrent  social  medias   -­‐  Different  booking  structure   -­‐  Business  travelers     -­‐  Required  essan+als  &  wanted  ameni+es   -­‐  Authen+c  local  experiences   -­‐  Volunteer  travel  /  Social  responsability   Yves L G – March 2014 hPp://hotel-­‐online.com/News/PR2013_2nd/Apr13_MillennialTrends.html  

Millennials’ expectations for hotels -­‐  Free  Internet     -­‐  Casual  food  available  24/24  -­‐  7/7   -­‐  Self-­‐service  Check-­‐in/Check-­‐out   -­‐  Hotel  with  individual  personality     -­‐  Mul+-­‐use  lobby  encouraging  sociliza+on  between  guests   Yves L G – March 2014

Millennials’ customer behavior with current custormers -­‐  Booking  habits  different   -­‐  Peer  reviews  and  strangers  opinions  count  more   -­‐  Always  connected   -­‐  Empowered  (sel  check-­‐in/  check-­‐out)   -­‐  Visual  mor  eimportant  than  text   -­‐  Desire  to  meet  people  and  socialize  in  hotel’s  lobby   Yves L G – March 2014

Yves L G – March 2014 Gen  C  or  Millennial  in  image  

Have  you  heard?  There’s  a  game-­‐changer  in  town.  MarrioP   Interna+onal’s   newest   player   in   the   affordable   3-­‐star-­‐+er   segment  for  Millennial  global  nomads.   It’s  got  the  power  of  MarrioP  behind  it.  The  potency  of  style,   innova&on  and  tech-­‐savvyness  surrounding  it.  And  a  whole   lot  of  waPage  to  light  up  its  vibrant  future.   Yves L G – March 2014

THIS   IS   RED:   A   NEW   HOTEL   PHILOSOPHY   WHERE   IMAGINATION   DESIGNS  THE  EXPERIENCE  AND  EXPERIENCE  INVENTS  THE  FUTURE.   THIS   IS   NOT   LUXURY.   THIS   IS   ESSENTIAL.   THIS   IS   THE   BUSINESS   STORY  OF  RADISSON  RED  -­‐  WELCOME   RED  IS  MORE  THAN  AN  IDEA.  WE  ARE  RE-­‐INTERPRETING  THE  GUEST   EXPERIENCE,  STARTING  WITH  THE  WOW:  THE  SENSE  OF  ARRIVAL  IS   A   GALLERY,   IT'S   ARTISTIC,   ENERGETIC,   PROACTIVE   AND   WELCOMING.   AND   THE   ROOMS   MATCH   -­‐   STYLISH   AND   MULTI-­‐ FUNCTIONAL   -­‐   WHERE   THE   WALLS   ARE   A   CANVAS   FOR   MOVIES,   FOR   ART,   FOR   WORK.   THERE'S   A   GREAT   BAR   AND   DELI,   SIMPLE   FOOD   DONE   REALLY   WELL,   ALL   TRULY   CONNECTED.   SPACE   TO   WORK,   SPACE   TO   WORK   OUT,   SPACE   TO   PLAY,   SHOP,   BROWSE,   ADMIRE,  MINGLE  -­‐  SPACE  TO  SIMPLY  BE   Yves L G – March 2014

More  than  a  Hotel     At   Andaz,   we’ve   set   the   stage   to   ignite   crea+ve   minds   and   bring   eclec+c  souls  together.  Infused  with  character  our  hotels  weave  itself   into  the  fabric  of  its  locale.     Uncover  an  environment  free  of  barriers,  where  ideas  are  exchanged   and  encouraged.  Each  hotel  features  indigenous  designs  capturing  the   sights,  sounds  and  tastes  of  its  surrounding  area.    Our  spaces,  food,   artwork  and  events  bring  an  authen+c,  in+mate  feeling  that  you’re  in  a   place  quite  unlike  anywhere  else  in  the  world.     Every   detail   is   an   opportunity   to   explore   a   unique   des+na+on   and   every  moment  is  a  chance  to  discover  something  new.   Yves L G – March 2014

People  +  Passions     Andaz  is  a  Hindi  word  meaning  “personal  style.”  Our  hosts  get  to  know   each  guest  and  have  the  freedom  to  curate  an  inspiring  experience   based  on  the  guest’s  personal  preferences.     A  crea+ve  passion  for  the  area  we  live  and  work  in  is  reflec+ve  in  each   our  staff  members.    They  are  not  only  free,  but  also  encouraged  to   bring  and  display  their  crea+ve  passions  at  work.    It  keeps  us  all   energized  and  excited,  which  in  turn,  sparks  crea+vity  and  inspira+on   in  our  guests.     For  the  people  who  work  here,  adap+ng  to  a  constant  change   s+mulates  excitement.    For  the  people  who  stay  here,  the  perpetual   unscripted  service  inspires  and  fuels  their  work.   Yves L G – March 2014

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