Business Goes Human

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Information about Business Goes Human
Business & Mgmt

Published on March 9, 2009

Author: chrisbrogan

Source: slideshare.net

Description

Presented at the Social Media Congres in Utrecht, Netherlands, this presentation relates to how to rehumanize business using web tools. (This deck was later modified into Don't Scare Me).

business goes human or How Social Media Isn’t Just Some Hokey Buzzword the Kids are Throwing Around chris brogan to Make Money. Or Is It? president New Marketing Labs

who is this strange man and why should you listen? http://www.chrisbrogan.com http://twitter.com/chrisbrogan chris@chrisbrogan.com

social media

Cafe-Shaped Conversations

social media stuff blogs | podcasts | video wikis | social networks | etc.

inside | outside inside: collaboration outside: communication

communication really, social media is about new tools and strategies

communication ads finding context

communication ads finding context

communication really, social media is about re-humanizing business

communication make our own meaning

communication our own business voice

communication connects brands to people

communication your phone isn’t a strategy. it’s a tool.

why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async

why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async

why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async

dell blog | community site | content blog | presence

gm gmnext | podcasts | blogs

whole foods blogs | podcasts | presence

comcast presence

ibm blogs | podcasts | networks virtual worlds | presence

about branding how the web changes the voice of your product/svc

about branding how the web changes the voice of your product/svc

my brand story my take on the future of brands, plus personal branding

put our toe in the strategy behind the tools

a sample strategy goal: warm up prospective buyers strategy: home base / outposts / passports step: build a home base step: build outposts step: build passports step: LISTEN step: make a distribution chain of “helpful”

strategies lead gen | awareness customer service | diy

Listen first steps listening | commenting passports

second steps community | conversation | participation | DIY

third steps build armies

third steps build armies

advice take small bites. find new roi. follow the lab rats.

sample projects sales or lead gen blog.

sample projects sales or lead gen blog.

the most words on any of my slides. awareness / attention / reputation / trust be there before the sale be helpful be “one of us” connect, connect, connect share as much and as often as you can don’t be afraid to sell ; be afraid to sell impersonally build cafe-shaped conversations give your ideas handles build armies

questions? this is where I can be really helpful.

chris brogan chris@chrisbrogan.com www.chrisbrogan.com +1-617-759-3639 twitter.com/chrisbrogan

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