Published on February 16, 2014
Business Case for User Experience
Traditional Enterprise Software The Inmates are Running the Asylum! -Alan Cooper
Modern Enterprise Software BYOD
Business Cases (oversimplified) 1. Increasing revenue (new or existing business) 2. Decreasing cost
"Design is not just what it looks like and feels like….. Design is how it works." - Steve Jobs
3 Business Reasons for UX investment 1) E-Commerce User Experience 2) Crossing the Chasm 3) Planning for Redesign
E-Commerce UX $300 million button Giant e-commerce site increased revenue by removing a barrier to purchase: account creation
Crossing the Chasm Will your early adopters provide a strong reference to the early majority, if their user experience is inferior?
Plan for Redesign Our first designs will seldom work. Changing software in production is enormously expensive.
A Business Case for Usability. Until usability gets embedded in the processes of your company, you'll probably find you need to justify the investment.
Usability: A Business Case ... Usable sites enhance user experiences, ... They were reusing their usability investment, ...
... The Business Case For Investing ... the art of simplifying complexity into meaningful user experiences, ... business/team performance see the recent ...
UI16: The Business Case for UX. ... This is the business case for user experience. Ascending critical factors of UX: value, systematic, adoptable, ...
Cloud Business Case: ... user experience and ... Such an approach provides a clear view of the sensitivity of the business case to investment ...
“Return on Investment for Usable UI Design.” User Experience, 1:3, 25-31], and in ... Chapanis, A. (1991). The business case for human factors in
Find out why doing user experience work is worth the time and resources. ... Benefits of User-Centered Design. ... A Business Case, ...
Managing User Experience Strategy ... framework case study data, ... How user experience strategy impacts business and why it matters;
... and/or help enhance the customer experience ... they are willing to make notable intranet investments. ... The Intranet Business Case (Intranet ROI)