Published on October 14, 2007
M A I N E V E N T BUSINESS BUSINESS 1.0 2.0 VS. I N T H E W E B A R E N A
of G I V I N G . C O M WWW.STRATEGY In the good old days...
of G I V I N G . C O M WWW.STRATEGY ...companies sold stuﬀ.
of G I V I N G . C O M WWW.STRATEGY COMPANY Business
of G I V I N G . C O M WWW.STRATEGY In the web things work a bit diﬀerently...
of G I V I N G . C O M WWW.STRATEGY ...because...
of G I V I N G . C O M WWW.STRATEGY ...everything has to be free!
of G I V I N G . C O M WWW.STRATEGY COMPANY Business!?!
of G I V I N G . C O M WWW.STRATEGY How can companies make money out of it?
of G I V I N G . C O M WWW.STRATEGY COMPANY Giving something valuable for free creates action.
of G I V I N G . C O M WWW.STRATEGY COMPANY Business All you have to do is guide that action into something valuable.
of G I V I N G . C O M WWW.STRATEGY 3 2 COMPANY 1 Valuable? 1 Change in thinking. 2 Change in behavior. 3 Creating something completely new.
of G I V I N G . C O M WWW.STRATEGY THAT´S HOW YOU MAKE MONEY IN WEB 2.0.
of G I V I N G . C O M WWW.STRATEGY
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