Burst Igda Presentation 61409

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Information about Burst Igda Presentation 61409
Technology

Published on June 17, 2009

Author: igda.philly

Source: slideshare.net

Description

Presentation given at the June 2009 Philly IGDA Meeting by Damon Alberts, founder of Burst Online Entertainment.

Damon M. Alberts Burst Online Entertainment IGDA Philly - June14th,2009 [email_address] www.burstonline.net

[email_address]

www.burstonline.net

INDEPEDENT DEVELOPMENT WHERE TO START Research, Research, Research Document Your Thoughts Attend Conferences and Networking Events Find Some Trustworthy Collaborative Partners Study Game Design Theory and History Understand The Business Side Engineers – C/C+ and Python, Lua, SQL Play Games – Even Ones You Don’t Like Find A Good Lawyer

Research, Research, Research

Document Your Thoughts

Attend Conferences and Networking Events

Find Some Trustworthy Collaborative Partners

Study Game Design Theory and History

Understand The Business Side

Engineers – C/C+ and Python, Lua, SQL

Play Games – Even Ones You Don’t Like

Find A Good Lawyer

BOOTSTRAP YOUR VENTURE Acquire Seed Money Develop Business Documentation Pitch/Executive Summary Business Plan Marketing Plan SWOT Analysis Create Website & Social Portal (Ning, Facebook) Evaluate Games For 1 st Project (More Later)

Acquire Seed Money

Develop Business Documentation

Pitch/Executive Summary

Business Plan

Marketing Plan

SWOT Analysis

Create Website & Social Portal (Ning, Facebook)

Evaluate Games For 1 st Project (More Later)

BOOTSTRAP YOUR VENTURE Develop Product/Service Documentation Vision Document/Design Overview Systems Design Feature List (more on this later) Choose Technologies Plan Out Schedule and First Couple Milestones Start Coding Woohoo 

Develop Product/Service Documentation

Vision Document/Design Overview

Systems Design

Feature List (more on this later)

Choose Technologies

Plan Out Schedule and First Couple Milestones

Start Coding Woohoo 

CHOOSING 1 st PROJECT Develop Project/Company Goals List Product/Service Ideas – Vision Docs Consider BLUE OCEAN STRATEGY Differentiation (Core Gameplay & Art Style) Consider Technical and Financial Constraints Make Sure You’ll Have Time for Iteration, Implementation, and Polish Analyze Competition (Gameplay, Audience, BizModel, Platform, Etc…)

Develop Project/Company Goals

List Product/Service Ideas – Vision Docs

Consider BLUE OCEAN STRATEGY

Differentiation (Core Gameplay & Art Style)

Consider Technical and Financial Constraints

Make Sure You’ll Have Time for Iteration, Implementation, and Polish

Analyze Competition (Gameplay, Audience, BizModel, Platform, Etc…)

CHOOSING 1 st PROJECT cont… BizModel Implications Platform/Distribution Constraints Reoccurring Revenue Streams = Profit Social Worlds Are Sticky Cooperative VS. Competitive Genres – Game Wrappers Don’t Over Innovate Consider Target Audience

BizModel Implications

Platform/Distribution Constraints

Reoccurring Revenue Streams = Profit

Social Worlds Are Sticky

Cooperative VS. Competitive

Genres – Game Wrappers

Don’t Over Innovate

Consider Target Audience

TARGET AUDIENCE Who Are They? Demographics/Psychographics/Lifestyle Player Types Preferred Play Styles Games They Play What Motivates Them? Playing God, Playing Doll, Playing House, Achievement, Social Pressure, Feeling Clever, Feeling Superior, Killing Stuff, Etc…. Turn Offs How Will You Reach Them?

Who Are They?

Demographics/Psychographics/Lifestyle

Player Types

Preferred Play Styles

Games They Play

What Motivates Them?

Playing God, Playing Doll, Playing House, Achievement, Social Pressure, Feeling Clever, Feeling Superior, Killing Stuff, Etc….

Turn Offs

How Will You Reach Them?

GAME DESIGN TIPS Know Your Audience Design For Them, Not You Choose The Right Business Model Understand The Implications Of Your Business Model On Game Design Don’t Repeat Other Game’s mistakes Research, Research, Research

Know Your Audience

Design For Them, Not You

Choose The Right Business Model

Understand The Implications Of Your Business Model On Game Design

Don’t Repeat Other Game’s mistakes

Research, Research, Research

GAME DESIGN TIPS cont… Keep Your Documentation Current Use a WIKI Good System Documentation is KEY Keep It Simple, Complicated = Bad Avoid Feature Creep – Identify Minimum Feature Set Be Prepared To Abandon Features

Keep Your Documentation Current

Use a WIKI

Good System Documentation is KEY

Keep It Simple, Complicated = Bad

Avoid Feature Creep – Identify Minimum Feature Set

Be Prepared To Abandon Features

FEATURE ANALYSIS Organize Your Features Into Four Categories: Must Have – A Key Differentiator and/or Key to Core Gameplay Acquisition/Retention - Improves Customer Acquisition or Retention Nice to Have – Would Be cool, Game Isn’t Broken Without Them Blue Sky- Some Other Day Perhaps?

Organize Your Features Into Four Categories:

Must Have – A Key Differentiator and/or Key to Core Gameplay

Acquisition/Retention - Improves Customer Acquisition or Retention

Nice to Have – Would Be cool, Game Isn’t Broken Without Them

Blue Sky- Some Other Day Perhaps?

ACQUISITION & RETENTION Token Representation Features - We just want the bullet point on our box Competitive Features - We want what the market leader has with minor tweaks, but we don’t want to be too risky. Alternative Features - Nothing too big, but definitely different from our competitor. Innovative Features - We will crush our competition with these features!

Token Representation Features - We just want the bullet point on our box

Competitive Features - We want what the market leader has with minor tweaks, but we don’t want to be too risky.

Alternative Features - Nothing too big, but definitely different from our competitor.

Innovative Features - We will crush our competition with these features!

DEVELOPMENT TIPS Time Estimates - Double Them Keep an Up-to-Date Schedule Of Milestones and Responsibilities Always Listen To Your Engineers With Regard To Technology and Schedule Build Core Gameplay Systems First Find The Fun Early – Iteration Often Your Game Needs To Be Fun w/o Art, Story, or Genre Beware of Feature Creep - Don’t Touch “nice to have” Features Unless You Are WAY Ahead of Schedule

Time Estimates - Double Them

Keep an Up-to-Date Schedule Of Milestones and Responsibilities

Always Listen To Your Engineers With Regard To Technology and Schedule

Build Core Gameplay Systems First

Find The Fun Early – Iteration Often

Your Game Needs To Be Fun w/o Art, Story, or Genre

Beware of Feature Creep - Don’t Touch “nice to have” Features Unless You Are WAY Ahead of Schedule

GENRE/BACKSTORY A Wrapper That Provides Context For Gameplay Make Sure It Suits The Core Gameplay Make Sure It Suits The Audience Whatever You Do Don’t Pitch a VC or Publisher on Genre Unless You are Making An Adventure Game Heavy On Storyline

A Wrapper That Provides Context For Gameplay

Make Sure It Suits The Core Gameplay

Make Sure It Suits The Audience

Whatever You Do Don’t Pitch a VC or Publisher on Genre Unless You are Making An Adventure Game Heavy On Storyline

THANK YOU Q&A

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