Published on March 17, 2014
Why Bulldog? Experience • Over 20 Years of Pet Marketing AND Retail Sales No Junior Staff • Senior Level Staff on Your Account All the Time Lean Organization • Efficient Use of Resources Saves You Money
John Cullen – Principal ● 15 Years Pet Specific Marketing & Retail Sales Experience ● Successfully Sold Dozens of Products to Petco & Petsmart ● Founded Bulldog in 2009 to Fill the Need for a Pet Industry Ad & Sales Agency
Gary DeFeo – EVP Sales & Marketing ● 30 Years Sales & Marketing Experience ● Has Successfully Sold Products to Every Major US Retailer ● Led Mobile Division of JVC
John Clapps – Creative Director ● Advertising creative expert across all media ● Specialties: Design, Corporate Identity, Logo Creation, Flash and non-Flash Animation ● Served as creative director for several leading orgniazations (Time Magazine, Combe, McCann Erickson)
Bob Deppisch – Promotions ● 30 Years of CPG & Foodservice Retail Promotions ● Has Developed Sales Driving Promos for the Fortune 500 ● Extensive Pet Promotions Experience (Hill’s, JW Pet)
Kerry Sutherland – Public Relations ● Pet Industry PR & Social Media Expert ● Has Led Dozens of PR & Social Media Campaigns in the Pet Industry ● Has Strong Relationships with BOTH Consumer & Trade Pet Media
What We Do Sales Sell your product into major pet retailers (and others). Marketing Market your product so that key retail buyers AND consumers get to know [AND PURCHASE] your brand.
How We Do It We use our expertise in MARKETING & our relationships in SALES to help you get where you want to go faster – saving you time! ✓Stop Cold Calling, Sending Samples & Waiting!
Marketing We create ads that get you awareness AND sell ➢ Strategy ➢ Advertising ➢ Brand Names ➢ Logos ➢ Packaging ➢ Websites ➢ More! Sales Get retail buyer appointments ➢ National Rep Networks ➢ Sales Materials ➢ Sales Presentations PR Get your brand mentioned in major trade & consumer media ➢ Press Events ➢ Media Tours ➢ Press Room Management ➢ Social Media Management Promotions Give your retail sales a boost by adding a consumer incentive ✓Bulldog is a one-stop Sales & Marketing Agency! Services Offered
General Management We Can Run [or create] Your Company At Bulldog we have expertise beyond marketing & sales. We can bring relationships to your business across all disciplines including management, logistics, off-shore sourcing, manufacturing & more. ✓Minimize Your Risk by Keeping Your Overhead Low!
❖ PETCO ❖ PETSMART ❖ PET SUPPLIES “PLUS” ❖ ALL MAJOR PET DISTRIBUTORS ✓Selling major retailers is all about relationships — Bulldog has them! Key Account Relationships
A Few Case Studies
General Management Handling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to launch in 7 months.
Reverse Declines Reversed share decline by developing a new benefit (plaque control) and refreshed packaging.
Explosive Sales Achieved the first end cap in company history at Petsmart and double digital category growth by developing a compelling consumer promotion.
Massive Media Received over $100,000 in media coverage the week of 4th of July by developing the “Scaredy Pet Challenge” Media Campaign.
Re-Positioning Gained sales by repositioning mood enhancing light to ‘bring the sunshine in’ for pets. Assisted in off-shore sourcing.
Brand Refresh Developed all marketing materials including logo, print ads, email blasts & website. Also sourced product off- shore.
Your Objectives Let Bulldog take you where you want to go today!
Some Past & Present Clients
Other Brand Experience We’re not just pet!
Contact Us Email: firstname.lastname@example.org Phone: 855-456-4738 Web www.bulldogms.com ✓THANK YOU!
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