Published on March 17, 2014
Why Bulldog? Experience • Over 20 Years of Pet Marketing AND Retail Sales No Junior Staff • Senior Level Staff on Your Account All the Time Lean Organization • Efficient Use of Resources Saves You Money
John Cullen – Principal ● 15 Years Pet Specific Marketing & Retail Sales Experience ● Successfully Sold Dozens of Products to Petco & Petsmart ● Founded Bulldog in 2009 to Fill the Need for a Pet Industry Ad & Sales Agency
Gary DeFeo – EVP Sales & Marketing ● 30 Years Sales & Marketing Experience ● Has Successfully Sold Products to Every Major US Retailer ● Led Mobile Division of JVC
John Clapps – Creative Director ● Advertising creative expert across all media ● Specialties: Design, Corporate Identity, Logo Creation, Flash and non-Flash Animation ● Served as creative director for several leading orgniazations (Time Magazine, Combe, McCann Erickson)
Bob Deppisch – Promotions ● 30 Years of CPG & Foodservice Retail Promotions ● Has Developed Sales Driving Promos for the Fortune 500 ● Extensive Pet Promotions Experience (Hill’s, JW Pet)
Kerry Sutherland – Public Relations ● Pet Industry PR & Social Media Expert ● Has Led Dozens of PR & Social Media Campaigns in the Pet Industry ● Has Strong Relationships with BOTH Consumer & Trade Pet Media
What We Do Sales Sell your product into major pet retailers (and others). Marketing Market your product so that key retail buyers AND consumers get to know [AND PURCHASE] your brand.
How We Do It We use our expertise in MARKETING & our relationships in SALES to help you get where you want to go faster – saving you time! ✓Stop Cold Calling, Sending Samples & Waiting!
Marketing We create ads that get you awareness AND sell ➢ Strategy ➢ Advertising ➢ Brand Names ➢ Logos ➢ Packaging ➢ Websites ➢ More! Sales Get retail buyer appointments ➢ National Rep Networks ➢ Sales Materials ➢ Sales Presentations PR Get your brand mentioned in major trade & consumer media ➢ Press Events ➢ Media Tours ➢ Press Room Management ➢ Social Media Management Promotions Give your retail sales a boost by adding a consumer incentive ✓Bulldog is a one-stop Sales & Marketing Agency! Services Offered
General Management We Can Run [or create] Your Company At Bulldog we have expertise beyond marketing & sales. We can bring relationships to your business across all disciplines including management, logistics, off-shore sourcing, manufacturing & more. ✓Minimize Your Risk by Keeping Your Overhead Low!
❖ PETCO ❖ PETSMART ❖ PET SUPPLIES “PLUS” ❖ ALL MAJOR PET DISTRIBUTORS ✓Selling major retailers is all about relationships — Bulldog has them! Key Account Relationships
A Few Case Studies
General Management Handling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to launch in 7 months.
Reverse Declines Reversed share decline by developing a new benefit (plaque control) and refreshed packaging.
Explosive Sales Achieved the first end cap in company history at Petsmart and double digital category growth by developing a compelling consumer promotion.
Massive Media Received over $100,000 in media coverage the week of 4th of July by developing the “Scaredy Pet Challenge” Media Campaign.
Re-Positioning Gained sales by repositioning mood enhancing light to ‘bring the sunshine in’ for pets. Assisted in off-shore sourcing.
Brand Refresh Developed all marketing materials including logo, print ads, email blasts & website. Also sourced product off- shore.
Your Objectives Let Bulldog take you where you want to go today!
Some Past & Present Clients
Other Brand Experience We’re not just pet!
Contact Us Email: email@example.com Phone: 855-456-4738 Web www.bulldogms.com ✓THANK YOU!
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
Bulldog Marketing & Sales, Inc. was formed in 2009 by pet industry veteran ... and sending samples. At Bulldog w. ... (Hendersonville, TN) December 9, 2014 ...
Capabilities Presentation. Follow ... Bulldog capabilities 2014 fnl from ... Bulldog Marketing & Sales, Inc. was formed in 2009 by pet industry veteran ...
View 20210 Bulldog posts, presentations, experts, ... Software Sales Executive. ... 41 views...reigning 2014 VGMA Artiste of the Year, ...
Bulldog Marketing & Sales Launches Strategic ... 2014) – Bulldog Marketing & Sales, Inc. today announced ... by reviewing its capabilities presentation ...
Pet Marketing : Bulldog Marketing & Sales Capabilities Overview ... LittleGifts, Inc./SmartTag. Developed a benefit driven brand name (SmartTag) and logo.
Missed revenue targets are often blamed on the lack of adoption of your sales force automation ... involving sales, marketing and almost any customer ...
Canterbury-Bankstown Bulldogs; Club information; Full name: ... In 2014 they were in the Grand Finals against Rabbitohs but lost 30-6. [3 History. The ...
Apple SWOT analysis 2016. ... Marketing and advertising capabilities, ... (Samsung) 1.83% of its total sales spent in 2014.