Published on March 25, 2014
2014 Case Studies
General Management Handling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to launch in 7 months.
Reverse Declines Reversed share decline by developing a new benefit (plaque control) and refreshed packaging.
Explosive Sales Achieved the first end cap in company history at Petsmart and double digital category growth by developing a compelling consumer promotion.
Massive Media Received over $100,000 in media coverage the week of 4th of July by developing the “Scaredy Pet Challenge” Media Campaign.
Re-Positioning Gained sales by repositioning mood enhancing light to ‘bring the sunshine in’ for pets. Assisted in off-shore sourcing.
New Product Launch Achieved major trade press pickup. Signed #2 rep group in US to cover Petsmart, Petco &PSP. Sold product into Petco.
New Identity Renamed product, redesigned logo and packaging helping it gain distribution in Petco & Petsmart.
New Ideas Created a new product concept, brand Name & packaging. Signed major rep firm and sold in to Petsmart.
Professionalize Redesigned logo & packaging to professionalize a treat business. Achieved significant trade press.
Brand Refresh Developed all marketing materials including logo, print ads, email blasts & website. Also sourced product off- shore.
Your Objectives Let Bulldog take you where you want to go today!
Some Past & Present Clients
Other Brand Experience We’re not just pet!
Contact Us Email: email@example.com Phone: 855-456-4738 Web www.bulldogms.com ✓THANK YOU!
1. 2014 Case Studies . 2. General Management Handling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to ...
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