BUILTY Presentation Steering Committee 31Jan2014

44 %
56 %
Information about BUILTY Presentation Steering Committee 31Jan2014
Technology

Published on February 5, 2014

Author: BuiltyInnovationPlatformBrussels

Source: slideshare.net

Description

BUILTY is a contractors-only platform for building innovation, 8-9 October 2014, Tour & Taxis, Brussels. BUILTY aism to attract the 600 largest construction companies, more specifically technical directors, project managers, estimators and purchasers.

Steering Committee 31/01/2014 – MuntPunt Brussels Concept & market research

The company: Artexis

    Market leader Antwerp Expo, Flanders Expo, Namur Expo 400 trade fairs / 15.000 exhibitors / 2 million visitors Artexis Group: 94 million € / 12 million € EBITDA / 15 countries www.artexisgroup.com www.artexis.com @ArtexisBelgium

Building portfolio

A new trade fair: the answer to a market need ?

Building materials manufacturers asked us: Can we exhibit at REALTY?

Very successful first years

Substantial need for a new platform?

Mapping visitors needs through market research

Market survey (80 companies) : Conclusions

Do you visit trade fairs today Rarely in Belgium, occasionally abroad.

Do you decide which products are chosen Contractors have great decision making power. Deviate regularly from the prescripted materials (out of habit, better price/quality ratio, …).

Do you have a direct line with the end customer Contractor becomes more and more the single point of contact for the customer and coordinators of the entire project.

trade show require for you What does a to visit it Yes, certainly – but the concept will have to meet certain requirements …

Requirements for a successful event

Conditions for a successful show       Conveniently arranged for easy-view Set up should enable a visit of max 2/3 hrs No enormous stands Focus on knowledge transfer What’s in it for me? No tourists => optimal networking platform for the big boys

November ‘13: Take-offkeoff!

Preparing our campaign …

SAVE THE DATE! Conditions for a successful trade show Conveniently arranged for08 + 09 easy-view Set up should enable a visit of max 2/3 hrs october 2014 No enormous show with enormous stands tour&taxis Focus on knowledge transfer What’s in it for me? No tourists => optimal networking platform Andthe big about the concept … now boys for      

Exhibitors: BUILTY CONCEPT Max 40 building material manufacturers Only manufacturers of innovative building materials and market leaders No construction merchants.

Buildings only - No civil engineering. - No disticntion in type of buildings (retail, logistics, office, residential, …) - Materials: foundations > building frame > wind & water tight

Wednesday 8/10: 12.00 – 22.00 (projectleaders visit after finishing up at the construction site) Thursday 9/10: 10.00 – 18.00 Adapted opening hours

Non-stop catering all-included For exhibitors AND visitors

QuickLearn Sessions QuickLearn: Pecha Kucha style, what’s in it for me? Also: workshops, demos, keynote debate Quicklearn sessions

Visitor Profile  600 largest general contracting companies  Class 5 > 8  Functions:     Technical Directors Project Managers Estimators Purchasers

Target: 600 visitors

Visitor target 2014 600 visitors * If stand is manned with 3 people. 5,4 min/ visitor*

How to attract the right visitors

Unique Marketing Approach No mass  No mass advert campaign nor mass mailing advert campaign/ mailing  Ambassadors are key  Personal call to each company  Follow-up call by call centre  Guerrilla marketing to spread the word:  Visiting staff meetings inhouse  Visiting construction sites  Visitor policy: in close consideration with our partners  Anti- tourist approach: paying / no entrance

How to spread the word … 1 1 1 ambassador/ company Inform 1 person per company about BUILTY and update him regularly. Aim: persuade him to spread the word within the company. 1

Unique Marketing Approach  Guerrilla marketing to spread the word:  Visiting staff meetings inhouse  Visiting construction sites  Visitor policy: in close consideration with our partners  Anti- tourist approach: paying / no entrance Guerrilla marketing Visiting construction sites and technical inhouse meetings for the coming months => inform/distribute flyers & invitations/promoting personal contact/extra channel to talk to the market.

Selective approach to inviting people for free. People who do not belong to the target group (5>8 classs contractors), will need to pay €175 for their ticket. Idem Realty invitation policy. Anti-tourism policy

Questions?

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Transport Builty - Documents

BUILTY Presentation Steering Committee 31Jan2014 BUILTY is a contractors-only platform for building innovation, 8-9 October 2014, Tour & Taxis, Brussels.
Read more

Steering committee presentation - Documents

Steering committee presentation; Download. of 37
Read more

Steering Committee Presentation - April - Documents

1. Information TechnologyExecutive Council Sunflower Project Kansas Financial Management System Kent Olson Director of Accounts and ReportsApril 24, 2008 2.
Read more

Presentation to : BCO Steering Committee Convention ...

Presentation to : BCO Steering Committee Convention Presentation by : Toto Fiduli – Head of Legal & Compliance Date : 26 September 2014 Venue ...
Read more

Frg forum 31_jan2014 - Documents - docslide.us

BUILTY Presentation Steering Committee 31Jan2014 BUILTY is a contractors-only platform for building innovation, 8-9 October 2014, Tour & Taxis, Brussels.
Read more

NSF Steering Committee Presentation Mike Paulson NCH ...

NSF Steering Committee Presentation Mike Paulson NCH International September 2002 European approvals for Disinfectants and sanitizers â 5.5 ...
Read more

Steering committee presentation 032113 annotated - Documents

1. Phase I and II Work Session March 21-22, 2013 Mahan Rykiel AssociatesArnett Muldrow Associates Grimm + Parker  ...
Read more

IBHE Presentation 1 Illinois Higher Education Performance ...

Home; Documents; IBHE Presentation 1 Illinois Higher Education Performance Funding Model Steering Committee Presentation March 28, 2012 Dr. Alan Phillips.
Read more