Published on February 25, 2014
Building Your Author Platform: A Step by Step Guide Four phases to publishing and marketing your book Presented by Mary Walewski, Buy The Book Marketing With Joyce Miller and Dan Miller, The Copyright Detectives ©2013
Class objectives: •To introduce you to the 4 Phases of Building Your Author Platform. •To show you the process through a case study, the launch of Joyce and Dan Miller’s book, Copyright Clearance for Creatives. •To get you started on your own author platform!
Platform: A strategic online presence created by an author in order to communicate with his/her audience.
The checklist: How to create your platform
Phase 1: Preplanning and assessment •Objectives & goals for your book •Your qualifications •Other products & services •Target audience •Competition •Book production/formats •Business plan •Tech assessment
Phase 2: Building your presence as you write your book •Build your website & blog •Write your book •Write your marketing plan •Establish your credibility
Phase 3: Finish the book, plan the launch •Final editing •Cover design •Conversion to different formats •Plan launch •Presales •Create timeline •Promote through website, blog, social media, etc.
Phase 4 and beyond: Launch and market, market, market! •Book launch! •Follow the timeline to market the book •Establish a reporting system to track the results of your plan
A case study with Joyce & Dan Miller, Authors of Copyright Clearance for Creatives www.thecopyrightdetective.com
Author Platform Summary
Case Study: Joyce and Dan Miller, authors of Copyright Clearance for Creatives
BUILDING YOUR AUTHOR PLATFORM: A STEP BY STEP GUIDE ©2013 ALL RIGHTS RESERVED. NO PART OF THIS PROGRAM MAY BE REPRODUCED, STORED IN OR INTRODUCED INTO A RETRIEVAL SYSTEM, OR TRANSMITTED, IN ANY FORM, OR BY ANY MEANS (ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING, OR OTHERWISE) IN WHOLE OR IN PART WITHOUT THE SPECIFIC PRIOR WRITTEN PERMISSION OF MARY WALEWSKI, AND SOCIAL MEDIA EXPRESS, (dba:BUY THE BOOK MARKETING) © 2013 by MARY WALEWSKI AND BUY THE BOOK MARKETING Phone: 303-725-9313 email@example.com www.buythebookmarketing.com 16
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