Building Relationships Through Real-Time Relevance

71 %
29 %
Information about Building Relationships Through Real-Time Relevance
Marketing

Published on March 7, 2014

Author: TeamDetroit

Source: slideshare.net

Description

Global Marketing is immensely complicated, but you can leverage information and technology to create individual moments of connection that build lasting impact for a brand. Creating content that is relevant to each user’s brand experience requires a unique understanding of consumer’s motivations.

#TDISXSW We built the beehive, now where are the flowers?

#TDISXSW #AlwaysOn Achieving Real-time Relevancy: Moving at the speed of you Jon-Paul Jacques – Executive Creative Director, Blue Hive Shanghai Lizz Linabury – Senior Digital Strategist, Team Detroit Scott Mills – Director, Brand Strategy – Digital, Team Detroit Stuart O'Neil – Executive Creative Director, Team Detroit #AlwaysOn

#TDISXSW #AlwaysOn Defining Real-time Relevancy

#TDISXSW #AlwaysOn SXSW // The term “real-time relevancy” may seem like the latest buzzword is marketing bingo, but it’s something that companies are placing a lot of value and weight in, but what is it? What does it mean to you?

Elements of Relevant Communication • Have a deep understanding of your brand and your audience • Create relevant connections with the brand • Project a consistent expression of the brand • Evolve the conversation based upon metrics • Create unexpected moments of connection #TDISXSW #AlwaysOn

#TDISXSW #AlwaysOn Delivering Value in Real-time

#TDISXSW #AlwaysOn SXSW // What’s the value or benefit of communicating in real-time? How do you prove this to a company or client who might have apprehensions?

Measuring the Effectiveness of Real-time • Which tools offer the best metrics to help you modify and evolve your communications? • Can you correlate real-time communications directly to sales? #TDISXSW #AlwaysOn

#TDISXSW #AlwaysOn Supporting the Real-time Model

#TDISXSW #AlwaysOn SXSW // How are you approaching real-time relevancy?

Building a New Structure #TDISXSW #AlwaysOn • You must realign your staff to create deeper collaboration across disciplines, resulting in quicker, targeted communications. • Choose not to rely on traditional models (e.g. Facebook) – Surprise and Delight your audience with the unexpected • If you don’t have the answer, connect consumers with an authority who does

#TDISXSW #AlwaysOn Sharing Real-time Examples

#TDISXSW #AlwaysOn SXSW // What companies or brands do you think are doing real-time relevancy well?

Real-time Examples • Who were the early adopters of this model? • How does this model differ across cultures? #TDISXSW #AlwaysOn

#TDISXSW #AlwaysOn Evolving Real-time Relevancy

#TDISXSW Ford + Vine

#TDISXSW #AlwaysOn SXSW // What have you learned? What are some of the pitfalls to avoid?

Learning by Doing • What are examples of opportunities you may have missed? • Know that a plan cannot account for every scenario and continuously reevaluate your efforts #TDISXSW #AlwaysOn

Thank You. • Connect with Team Detroit – – – – Twitter Instagram Tumblr Facebook #tdisxsw #AlwaysOn #TDISXSW #AlwaysOn

#tdisxsw presentations

Add a comment

Related presentations

Related pages

Building Relationships Through Real-Time Relevance - YouTube

Panelists engage in a conversation about how Team Detroit and its global partners use the latest Digital tools to create moments of real-time ...
Read more

TDISXSW Panel Highlight: Building Relationships Through ...

... in a conversation about how Team Detroit and its global partners use the latest Digital tools to create moments of real-time relevance ...
Read more

Earth Day: Building Real-Time Relevance through Social ...

Earth Day: Building Real-Time Relevance through Social Intelligence ... when and how to make real-time work for your audience. April Bridge Moment: ...
Read more

Building Rigor, Relevance, and Relationships through Quad ...

Building Rigor, Relevance, and Relationships through Quad D Instruction CCSB Digital Learning Day ... Adding Relevance to Any Lesson or Unit 23
Read more

A Guide to Building Relationships Between Cultures through ...

A Guide to Building Relationships Between Cultures Through Sport and Recreation. 1 ... Relationship building is the foundation of understanding between the ...
Read more

Leadership for Rigor/Relevance Workshop - Natural ...

Leadership for Rigor/Relevance/Relationship ... Improve staff collaboration through team building activities. Pervasive Considerable Partial Initiated Absent
Read more

The Importance of Cultivating Customer Relationships

... cultivating customer relationships, building customer ... a real-time world, and ... customers through personal relationships, ...
Read more

Building Business Relationships Quotes

Building Business Relationships quotes ... Relevance. Total: 6443 Quotes ... laying solid foundations and building strong relationships.
Read more

Relationship marketing - Wikipedia, the free encyclopedia

... increasing the relevance of the ... call relationship marketing "relationship management" in ... through relationship marketing ...
Read more

30 Famous Quotes on Relationship Advice - EcoSalon -

30 Quotes on Building Healthy Relationships. Posted on June 19, 2012 July 5, 2012 by Jessica Marati. 385. Shares. ... Take a look through your cupboards.
Read more