Building Products, not Apps

50 %
50 %
Information about Building Products, not Apps
Technology

Published on October 1, 2014

Author: joaomdmoura

Source: slideshare.net

Description

The Ruby world has been protagonist of a new era of entrepreneurship in the technology market. There are many techniques, new specifications and conventions that are designed to facilitate and enhance the development of applications, especially on the web. But this new context completely changes the way we were used to develop. Currently, the role of the Ruby developer goes beyond programming, and progresses within the product creation process, innovation, and effective participation in decisions that may determine the success or failure of an application. In this talk, I will demonstrate how you can expand the mindset from application development to product development.

Building Products, not Apps

9in each 10 new products end up falling

"whys" new Xproducts fail View slide

"whys" new products fail X Target Market View slide

"whys" new products fail X Target Market Lack of demand

"whys" new products fail X Target Market Lack of demandDevelop mobile first

"whys" new products fail X Target Market Lack of demandDevelop mobile first…

Why talk about Products, to devs?

Startups changed the market

Devs, also decide

Your Product ?

João Moura CTO at Palpiteros github.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura

Apps are about Features Products are about People

Milk shakes problem!

How’d devs solve it?

“People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt

People buy products to get jobs done

jobs to be done

jobs to be done ?

As a I want so that

As a I want so that #{type of user} #{some goal} #{some reason}

As a I want so that moderator create a room I invite friends

As a I want so that friend join a room post pics of cats

friend join a room post pics of cats User Action Result

(MVP) Minimum Viable Product

If Apple can launch a smartphone without Find or Cut-and- Paste, what can you cut out of your product requirements? Lance Glasser, former CTO KLA-Tencor

The first version of Gmail was literally written in a day Paul Bunchheit, Google / Friendfeed / Facebook

As a I want so that Cat owner cat food feed my cat

As a I want so that Lazy cat owner monthly food I don’t get out bed

Decision

WTH? Decision

WTH? Kind of cat? Decision

WTH? Kind of cat? Decision Plan

WTH? Kind of cat? Decision Plan Healthy

WTH? Kind of cat? Decision Plan Healthy Delivery

WTH? Kind of cat? Decision Plan Healthy Delivery Account

WTH? Kind of cat? Decision Plan Healthy Delivery Account Email

WTH? Kind of cat? Decision Plan Healthy Delivery Account Email Cat Food!

?

Decision

WTH? Decision

WTH? Kind of cat? Decision

WTH? Kind of cat? Decision Plan

WTH? Kind of cat? Decision Plan Healthy

WTH? Kind of cat? Decision Plan Healthy Delivery

WTH? Kind of cat? Decision Plan Healthy Delivery Account

WTH? Kind of cat? Decision Plan Healthy Delivery Account Email

WTH? Kind of cat? Decision Plan Healthy Delivery Account Email Cat Food!

Decisão WTH? Plan Healthy Email Cat Food

WTH? Plan Healthy Email Monthly vegan cat food! $30 -> New York Why? BUY NOW!

Metrics are people

Innovation + Emotion

Emoção

Emoção dopamine = emotional connection

Review Elevator test

Review

Review

Review 1. Products are about people

Review 1. Products are about people 2. Minimum Viable Product

Review 1. Products are about people 2. Minimum Viable Product 3. Metrics FTW!

Review 1. Products are about people 2. Minimum Viable Product 3. Metrics FTW! 4. Innovation + Emotion

Improve the football experience!

He are hiring jmoura@palpiteros.com

RubySource http://www.sitepoint.com/author/jmoura/

gioco.pro

João Moura CTO at Palpiteros github.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

10 Excellent Platforms for Building Mobile Apps - Mashable

If you've ever wanted to build an app for your business, blog, product or service, ... you're not alone. ... Mobile App-Building Platforms. 1.
Read more

6 Tools to Build a Mobile App on the Cheap - Mashable

The Mobile App Trends Series is presented by Sourcebits, a leading product developer for mobile platforms. Sourcebits offers design and ...
Read more

iBuildApp - How To Create An App: Make Your Own App ...

How to Create an App for Android, iPhone. Free, No Coding! Make Your Own App with Mobile Maker, Development Software, Creator Builder Design
Read more

Building Your First App | Android Developers

Selling In-app Products. ... Building Your First App. Previous ... This class uses a tutorial format to create a small Android app that teaches you some ...
Read more

Product Builder - Ecommerce Plugins for Online Stores ...

The FAMOUS PRODUCT BUILDER APP!! This app allows customers to build a product, a setup, a kit, a package, or just about anything.
Read more

LEGO® Building Instructions - Android Apps on Google Play

The LEGO® Building Instructions app is FREE to ... you’re building ... not just have the user download the app and then download ...
Read more

How to make an app | Creative Bloq

These tutorials will teach you how to make an app in no time at all You've got a great idea but ... not to mention a ... Advanced iOS app-building ...
Read more

Autodesk App Store : Plugins, Add-ons, Extensions for ...

Autodesk App Store is a marketplace and a web service provided by Autodesk that makes it easy to find and acquire third-party plugin extensions, other ...
Read more

Enterprise Mobile Application Development | TheAppBuilder

The App Builder is a flexible suite of Enterprise Application Development specialising in corparate employee mobile apps and enterprise mobile app platforms.
Read more

BuildFire | Mobile App Builder For iOS and Android Mobile ...

The Easiest Mobile App Builder Available. Get started for free, and build powerful apps for your business. Join the 60,000+ businesses using our App Builder!
Read more