Building Online Influence (Russia)

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Information about Building Online Influence (Russia)
Business & Mgmt

Published on November 14, 2012

Author: luannetierney

Source: slideshare.net

Description

Targeted at Juniper Network's Russian partners, this presentation outlines steps you can take to increase your online presence and how to create influence through content marketing.

HOW  TO  BUILD  INFLUENCE  ONLINE  FOR  RUSSIAN  PARTNERS  Luanne TierneyVice President, Worldwide Partner MarketingJuniper Networks

WHY ISINFLUENCEIMPORTANT?

1/3 global buyers use socialmedia to engage with vendors50% of companies in Russiause social media for business41% B2Bs on Facebookgenerate leads h"p://rt.com/business/news/russia-­‐social-­‐network-­‐business-­‐735/   h"p://www.insideview.com/social-­‐selling  

58,000,000 Russian  Public  Opinion  Research  Center  (VCIOM)  

INFLUENCE IS POWERFUL   customer conversations new levels engagementcustomer perceptions customer ideas

  1. LEVERAGE CONTENT.GIVE STUFF AWAY!

CONTENT VALUE  ü  ADVANCE THOUGHT LEADERSHIPü  ENHANCE BRAND VISIBILITYü  ATTRACT SITE VISITORSü  IMPROVE GOOGLE RANKINGü  GENERATE LEADS

A  World  of  Content   Blog posts Case studies Podcasts Webinars Videos RSS feeds White papers Industry Reports

CONTENT IS A CLICK AWAY… DENGI / MONEY The Russia’s weekly business magazine issued on Mond MARKET POSITION: Dengi is an influential weekly business magazine in Russia and the CIS’ countrie relevant themes that are of interest to managers and gives comprehensive, pra information on economical and financial issues. Dengi Readership (NRS Russia May – Oct 2009) 349 000

Juniper  Cloud   Infographic  h<p://bit.ly/vB2k9Y  

A CONTENT DASHBOARD

SHARE

 2. CONVERSATION.START IT…OWN IT

WHERE    DO    CUSTOMERS    HANG  OUT?  

WHERE    DO    CUSTOMERS    HANG  OUT?  •  ONLINE TECHNOLOGY PUBLICATIONS•  IT BLOGS•  NETWORKING OR SECURITY FORUMS•  TECH COMMENT SECTIONS OF MAJOR NEWS SITES•  LINKEDIN TECH GROUPS

ENGAGE  

ENGAGE  •  HAVE A DIALOGUE•  DONT PUSH MARKETING CONTENT•  ASK QUESTIONS•  LISTEN•  SHARE YOUR EXPERTISE•  JOIN ON-GOING CONVERSATIONS•  START CONVERSATIONS IN FORUMS

РОССИЯ

•  Promote offers•  Give product/ services news•  Create groups

Groups Directory/Network Engineers/Network Marketing

TwitterSearch

Measuring  Success  GOOGLE ANALYTICS MEASURES: Unique Page Views Time on Page Total Pages Viewed Referring Traffic

QuesIons  to  Ask  1.  Am I getting positive exposure?2.  Are my sales staff or engineers showing up online (Linkedin expert)3. Am I getting increased attendance at my events?

3. TAKE IT TO THE CLOUD

TAKE MARKETING TO THE CLOUD

LET  SOMEONE     ELSE  DO  THE    HEAVY  LIFTING  

LET  SOMEONE     ELSE  DO  THE    HEAVY  LIFTING  

EXERCISEYOURINFLUENCEMUSCLE

CONCIERGE PROVIDES VIDEO CONTENT FOR YOUR SITE

“HOW TO” GUIDE FOR TWITTER h"ps://business.twi"er.com/smallbiz/  

CIO.COM FOR CONTENT FEEDS http://www.cio.com/feeds

TO  DO   TOP  3     ü  Make sure your site is mobile Get  some   content  ACTIONS  TO   friendly. Build it once. Start  a   conversaIon   CREATE     ü  Make your marketing more visual. Devote  1  hour  @   week  to  creaIng  INFLUENCE   ü  dedicated person on staff Have one to content. influence  for  self   and  company  

Спасибо  Luanne  Tierney  Vice  President,  Worldwide  Partner  MarkeIng      1194  N.  Mathilda  Ave.  Sunnyvale,  CA  94089   www.  twi"er.com/#!/ldIerney   www.linkedin.com/in/luanneIerney   lIerney@juniper.net  

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