Published on February 24, 2014
BUILDING great e-Commerce APIs @saranyan ! Hacker and Tech Guy, Bigcommerce
THE STORY 1
WHY? x x x Loyalty based apps Marketing apps Analytics apps https://developer.bigcommerce.com
WHO? x Loyalty based apps Marketing apps Analytics apps https://developer.bigcommerce.com
OUR VISION os Be the e-Commerce operating system https://developer.bigcommerce.com
WHAT ARE MERCHANTS LOOKING FOR? Apps helping to sell more DISCOVERY MOBILE PAYMENT COUPONS INTENT SOCIAL CURATION SHARING PROMOTIONS GIFTS SUGGEST PRODUCTS LOYALTY REWARDS SHOPPING FULFILL ORDERS UPSELL POST SALE REVIEWS REENGAGE https://developer.bigcommerce.com
‘APP’CONOMY Number of apps 100 75 50 25 0 Q4 2011 Q2 2012 Q4 2012 Q2 2013 https://developer.bigcommerce.com
MONETIZATION Hubspot Order Management Mineful $200 $0 $15 One SaaS Email Marketing Mailchimp Ordercup Ship station $24 $20 $25 https://developer.bigcommerce.com
APPS WITH ROI Mobile experience 19% Customer retention 30% 23% Frictionless Payments 28% Product discovery https://developer.bigcommerce.com
BUILD AN APP TODAY https://developer.bigcommerce.com @saranyan firstname.lastname@example.org https://developer.bigcommerce.com
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