Published on April 23, 2014
Building And Managing Community with @PegFitzpatrick Hosted by Lisa Denten @lisaml15 @cision #cision
During today’s web seminar, attendees will be in listen-only mode. If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317 Any Q&A not addressed during will be addressed at the end of today’s session Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session @cision #cision @pegfitzpatrick
Peg Fitzpatrick • Social Media Architect for Guy Kawasaki • Head of Social Strategy for Canva • Co-authoring a book with Guy Kawasaki called The Art of Social Media (release date July 2014) • Co-editor-in-chief & Managing Partner, 12 Most @cision #cision @pegfitzpatrick
NAVIGATING SOCIAL MEDIA @cision #cision @pegfitzpatrick
Find your Fan Base • Tools to Help: Hootsuite, Google Alerts, Topsy, Social Bro • Google+ has tools like Steady Demand and Circloscope for building a targeted audience. @cision #cision @pegfitzpatrick
Fanatics @cision #cision @pegfitzpatrick
ENGAGING WITH COMMUNITIES @cision #cision @pegfitzpatrick
How to Participate • Leave Notifications • Get email updates • Post interesting, relevant content • Allow conversations to flow into the community @cision #cision @pegfitzpatrick
Groups Led by Brands • More than 275K members! @cision #cision @pegfitzpatrick
STARTING & MANAGING A GROUP @cision #cision @pegfitzpatrick
Picking the Best Platform @cision #cision @pegfitzpatrick
Cute but a lot of work! @cision #cision @pegfitzpatrick
• Stick to the rules and be fair • Find others passionate about the community to co-moderate Setting up Guidelines @cision #cision @pegfitzpatrick
WHY COMMUNITIES ARE USEFUL @cision #cision @pegfitzpatrick
Stay Connected • Offers sense of belonging • Increases personal and professional branding • Builds relationships • Referrals @cision #cision @pegfitzpatrick
Questions? @cision | @pegfitzpatrick | @lisaml15 Marketing.email@example.com pegfitzpatrick.com cision.com/us @cision #cision @pegfitzpatrick
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