Building A Robust B2B Marketing Platform Through Bizo Acquisition

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Information about Building A Robust B2B Marketing Platform Through Bizo Acquisition
Business

Published on July 22, 2014

Author: linkedin

Source: slideshare.net

Description

We believe the talent, products, and technology the Bizo team brings will enhance LinkedIn's ability to offer a comprehensive B2B marketing platform for brands. As a leader in business audience marketing, Bizo has played a significant role in how B2B marketers connect with professional audiences online. Read more: http://marketing.linkedin.com/blog/building-a-robust-b2b-marketing-platform-through-bizo-acquisition

A N N O U N C I N G …

World’s largest professional network on the Internet, where brands build relationships with members Leader in business 
 audience marketing

We are combining LinkedIn's quality audience and content marketing solutions with Bizo's unique targeting and nurturing solutions. ! We believe marketers will benefit from 
 enhanced performance driven by better targeting, relevance and measurement.

The most effective platform for marketers to reach audiences, nurture prospects and acquire customers Enhanced 
 performance driven 
 by better 
 targeting, relevance 
 and measurement Share relevant content
 with a quality audience
 in a professional context Sponsored Content Get to the right people with precision-focused B2B multi-channel marketing B2B Marketing

Building relationships between brands
 and the world’s professionals Target quality 
 audiences in a professional context Share relevant content in the feed Across all devices and geographies

Full-funnel marketing solutions to reach and engage at every stage of the B2B buyer’s journey Nurture prospects Measure effectiveness Acquire customers Reach 
 professional audiences

Over time, LinkedIn will incorporate Bizo’s 
 Media Solutions and Multi-Channel Nurturing 
 products into our portfolio Sponsored InMail Sponsored Content Display Advertising Media Solutions Multi-Channel Nurturing

This presentation contains forward-looking statements related to LinkedIn, Bizo, and the potential benefits of the acquisition, including statements regarding future product 
 plans and strategies and the timing of closing. Actual events or results may differ materially from those contained in the forward-looking statements due to risks, uncertainties 
 and assumptions. These risks and uncertainties include, but are not limited to, risks associated with: our ability to successfully integrate Bizo and its technology and personnel; execution 
 of our plans and strategies; and other important factors that could cause results of the acquisition and related transactions to differ materially from those contained in LinkedIn’s 
 forward-looking statements described in the documents LinkedIn files from time to time with the SEC, including LinkedIn’s most recent Form 10-K and Form 10-Q, as well as LinkedIn’s 
 future filings. Although LinkedIn believes that the expectations reflected in the forward-looking statements are reasonable, LinkedIn cannot guarantee future results, levels of activity, 
 performance, or achievements. LinkedIn is under no duty to update any of the forward-looking statements after the date of this presentation to conform to actual results. Read LinkedIn’s blog post about the news here: 
 Read Bizo’s blog post about the news here: http://marketing.linkedin.com/blog/building-a-robust-b2b-marketing-platform-through-bizo-acquisition http://blog.bizo.com/blog/from-the-digital-c-suite/linkedin-to-acquire-bizo

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